VOCABULARY LIST

you should know these

most of the answers can be found here...
ADDITIVE THEORY GESTALT PRIMARY
ALIGNMENT .GIF PROPORTION
ANALOGOUS GRAYSCALE PRINCIPLES OF
ASYMETRICAL GRAFFITI DESIGN
ATMOSPHERIC HORIZONTAL RASTER ART
PERSPECTIVE HUE RESEARCH
BALANCE IDENTIFY PROBLEM REIFICATION
BASELINE INFRA-RED RGB
BITMAP INVARIANCE RHYTHM
.BMP JPEG SATURATION
BRAINSTORMING CLOSURE SCALE
BRAND CONTINUATION SECONDARY
BRIGHTNESS PROXIMITY SHAPE
CMYK SYMMETRY SPACE
COLOR SIMILARITY SPLIT COMPLIMENT
COMP LAYOUT SPOT COLOR
COMPLIMENTARY LINE SUBTRACTIVE
COMPOSITE LINE ART THEORY
CONTRAST LINEAR PERSPECTIVE SWIPE BOOK
CONSISTENCY MONOCHROMATIC SYMETRICAL
CRITIQUE MOVEMENT TERTIARY
CURVED MULTISTABILITY TEXTURE
DESK TOP NEGATIVE SPACE THUMBNAIL SKETCH
DIAGONAL ORGANIC .TIF
ELEMENTS OF OVERLAP TYPOGRAPHY
DESIGN PANTONE COLOR ULTRAVIOLET
EMPHASIS PATH UNITY
EMERGENCE PATTERN VALUE
.EPS .PDF VARIETY
FIGURE GROUND PIXEL VISIBLE SPECTRUM
SEGREGATION PIXEL ART VECTOR ART
FORM .PNG VERTICLE
FOUR COLOR POINT WEIGHT
GAMUT POSITION
GEOMETRIC POSITIVE SPACE
 Mid-term Exam _______________
*
name
Art 130 Graphic Design I *and the file name starts with last name
October 2020
Please identify the letter parts indicated in the following chart.

1. What Gestalt property do websites like Amazon.com use to tell computers and humans
apart using CAPTTTCHA technology?
___________________________________

2. What are the three components do we use when describing color?

______________________ _______________________ ______________________

3. We don’t talk about thickness with regard to lines or type... instead we use the term

_______________________________

4. This element of design has more to do with our sense of touch but it can add interest to
dull areas and isomorphism says we respond to imagery based on our past experience

_______________________________

5. Name three elements of design that can be used to create emphasis

(*bonus if you can answer how many elements and principles can create emphasis).

______________________ ______________________ ______________________

6. What principal of design do we achieve by repeating elements and forms?

______________________________ There are two possible answers to this question.

*Bonus for a second correct answer ____________________________.

7. Symetrical and Asymetrical describe two types of what principle of design?

__________________________

8. We describe “movement” on a static printed page. So what is it that is actually moving?

____________________________________________________
9. Shape comes in two basic types, organic and? ________________________.

We have another term when they are 3 dimensional which is ____________________.

10. In describing “Space” we use two opposite terms for when it is filled with an object
and when it is not. What are they?

___________________________________ ___________________________________

Bonus: There is a third term more commonly used as well. Does the paper have to be
white? Explain...

________________________________________________________________________

________________________________________________________________________

11. While everyones process is different, the first 2 steps of the “creative process” as
described in class are

_________________________________ _____________________________________

...the second step involves getting your ideas on paper in the form of

__________________________

12. What result do you get from mixing red and green in your RGB computer image?

_________________________________________________________________________

13. Why did I have to specify “RGB” in question 12? ________________________________

_______

_________________________________________________________________________

_________________________________________________________________________

14. The primary colors used in the CMYK color system are

_______________________________________ Whereas __________________ is used

to increase the tonal range of these transparent inks.

15. In RGB, 100% of all primary colors [R255 G255 B255] is what color?

_____________________________
16. __________________________ is a word that relates to “Visible Spectrum” but instead
of describing all the colors we can see, it describes a smaller range that a color system
can produce. This is significant because CMYK’s is significantly smaller than RGB’s.
Bonus* What part of CMYK’s is the weakest______________________________

17. So what gives colors their color? You have different mediums like crayon, paint, or
markers, what is in those things that reflects light and gives them color?

_______________________________________

18. People say “Pantone” color when they mean “Spot Color.” Explain the difference.
Bonus* Can you name another “product” like this?

_________________________________________________________________________

_________________________________________________________________________

19. We can describe the image on the floor of this

Mall in terms of what Element of Design

__________________________________

But when we realize that the people are actually a

part of the composition What Principle of Design
gives a more apt description?

________________________________________

20.Given that the people on the ground can see and understand this artwork.
Which property of Gestalt does that demonstrate
________________________________________

21. These signs could be read two ways. In two

columns of type giving an uplifting message or
Straight across expressing a real downer.
Two laws of Gestalt make us see the uplifting
messages instead of real insult.
Can you name them.

___________________ ___________________
Bonus:
Can you name the third “Law” I said was important to type setting __________________
Analyze this
This is a powerful and... gruesome? hopeful? image...
the question as always is what choices did the artist make... to make you
feel... to tell a story... to make this piece powerful. Please give me a
paragraph of about 150-200 words (not hard this paragraph is over 100
words) analyzing this work of art in terms of Elements and Principles of de-
sign and Gestalt principles, just as you have done in discussons. This image
is rich in concept and should be ideal for analysis.
Prompts to think about. How is your eye led around this composition.
How is “Continuation” used? (a number of ways). How are color and texture
being used? Can we tell anything about the subjects story from clothing,
posture etc?.. What do you make of the imagery on the right?

PLEASE COMPOSE OR COPY AND PASTE YOUR ANSWER ON THE FOLLOW-

ING PAGE...
Compose or Paste your analysis here.