PRADNYA

PAWAR

FREEBIE
FRAMEWORK
INTRO
1. Address the pain area of your target audience that
you help solve through your guide. (This should be on
cover page)
2. This should give a clear idea of what’s the guide is
about.
Examples:
How to start a podcast from scratch ( A beginners
guide to podcasting)
The ultimate guide to saying no (19 word-for-word
scripts to help you say no with grace and
compassion)
SET THE GROUND
1. Welcome the reader & and try to address who they
are. (share details about your target audience) + tell
your story. or
2. Share the importance of solving the problem. (topic
of the guide) Explain why it’s important and what will
happen once they solve this problem. (Desires) or
any mindset change they need to make in order to
get best out of the guide.
VALUE
1. This is a value-packed section. The outcome that’s
promised in the topic (Headline) should be shared in
this part of the guide .
2. It can be divided into different sections such as
steps, techniques, key factors or different scenarios
so that it’s easy to read+remember.
RESOURCES & CTA
1. Share resources here that will help them get to their
desired results faster. These could be your creations
too. (Any trainings, masterclasses or recordings of
live sessions,etc)
2. You can also add a CTA here saying, want to learn
more about (-your offer-) & share a link to
website/sales page.
DESIGN
1. Overall guide should be visually appealing and easy
to read. (Scannable)
2. Make sure the font size & the colors are consistent
with your brand, and the overall layout is clean and
organized.

Click here to see few Examples.