Honda 2021

Honda Brand Guidelines
AUTOMOTIVE ADVERTISING, U.S. MARKET
2021 UPDATE
Table of Contents
Honda Logo Guidelines Honda Model Badge Guidelines Honda Sensing® Guidelines Safety for Everyone™ Guidelines
Iconic Elements of the Honda Brand 04 Model Badge Isolation 37 Logo Isolation 55 Logo Isolation 65
Logo Isolation and Color 05 Use and Application 38 - 43 Logo and Color 56 Logo and Color 66 - 67
Logo and Color 06 Model Badge Art and Color 44 - 45 Use and Application 57 Brand Example 68
Brand Examples 07 Brand Examples 46 - 48 Brand Examples 58 - 63
Typography 08 - 11
Rounded Corners 12 - 14 Supplemental TrailSport Logo and
Use and Application 15 - 20 Model Badge Guidelines
Standardized Margin 21 - 31 Logo Isolation 50
and Radius Corner Guide Logo and Color 51
Digital Display CTA Guide 32 - 35 Use and Application 52 - 53
Honda Genuine Parts + Service Guidelines Honda Certified Pre-Owned Guidelines Honda Financial Services Guidelines
Logo Isolation and Color 70 Logo Isolation and Color 74 Logo and Color 78 - 79
Logo and Color 71 Logo and Color 75 Use and Application 80
Use and Application 72 Use and Application 76
Overview
The Honda Brand Guidelines have been established for the sole purpose of maintaining a united, recognizable, and consistent U.S. brand market image
for North American Autos and advertising materials. For us to be successful, we request that all persons, vendors, or entities respect the information and
specifications identified in this guide. If you are in need of brand assets, please search the Honda AdBuilder site.
Deviation from the brand standards may be acceptable or, at times, necessary, only with written approval from the AHM Brand Dept. These rules and guidelines
may be expressly changed or modified for creative purposes by AHM or RPA for and in the best interest of American Honda Motor Co., Inc., at any time.
If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit,
Merchandise Licensing and Brand Department – brand@ahm.honda.com.
Honda Brand Guidelines Automotive Advertising, U.S. Market 2

Honda Logo Guidelines
3
Iconic Elements of the Honda Brand
Together, these elements form a simple, flexible and versatile system that’s easily recognizable
and reflects the Honda Brand. Please include the following in Honda Branded communications:
Honda Logo The logo is our instantly recognizable brand signature.
Color Honda Blue, PMS 285C.
Typography Avenir Next Rounded has a friendly tone, excellent readability and is
versatile across all communications. If Avenir Next Rounded is not available,
please use Avenir Next or Avenir.
Rounded Corners A rounded-corner treatment adds a clean, finished look to the visual style.
Mnemonic Adds a memorable auditory cue to digital and media opportunities.

Logo Isolation and Color
Secondary Horizontal Logo
Primary Stacked Logo
Correct Usage: Area of Isolation and Color

The Honda logo was the inspiration for our entire brand identity. Every additional element—typography, rounded corners, colors and mnemonic—was
derived from our logo. As demonstrated here, the clear space surrounding the signature on all sides must be greater than or equal to the height of the
letter “H” in Honda. It is important to maintain a sufficient amount of space around the signature so that it is distinct and easily identifiable at all times. 100 K PMS 285 C
If you have any questions regarding correct or incorrect usage of the Honda identity, always refer to the Honda Style Guide.
Deviation from the standards is permissible only with written approval from the AHM Brand Dept. As an example, Honda Red PMS 186 may be used for
special instances like the Honda NHL co-branded assets. White

Logo and Color
Incorrect Usage
The Honda H-mark, dimensional badge or logotype should not be used independently.
Do not use the dimensional badge in combination with the logotype.
If you have any questions regarding correct or incorrect usage of the Honda identity, always refer to the Honda Style Guide.
The options shown here are unacceptable applications. These do not necessarily represent all cases or errors.

Brand Examples
HONDA – Enthusiast Racing – Motor Trend 7.875" x 10.875"
File Name: 4044027.21564 Enthusiast_Racing_MT_7.875x10.875.r2 Trim: 7.875" x 10.875" Live: 7.375" x 10.375"
HONDA – Enthusiast Baja Ridgeline – Motor Trend 7.875" x 10.875" Closing Date: 4/13/21 Mech released: 4/8/21 Production Artist: Tina
File Name: J001956.21565-2 Enthusiast_Baja Ridgeline_MT_7.875x10.875.r1 Bleed: 8.125” x 11.125” Trim: 7.875" x 10.875" Live: 7.625" x 10.625" HRC21-001
Closing Date: 8/2/21 Mech released: 7/8/21 Production Artist: Tina
Honda Cars
Vehicle performance means nothing without confidence. Whether it’s at There are no unimportant parts in a car. Take, for example, the piston ring—
the track, on the road, or even off-road, a vehicle’s main purpose is to inspire a thin piece of metal whose main purpose is to fill the gap between a piston and
automobiles.honda.com that sense of confidence in the driver. This is no easy feat, and the pursuit of it the cylinder wall. Every engine, whether it powers a multimillion-dollar race car or
has led to an inseparable relationship between Honda automobiles and Honda
an affordable environmentally conscious hatchback, relies on the durability of its
Performance Development.™ While the vehicles Honda races may seem to have
piston rings to function properly. They cost mere cents to make, but are just as vital
little in common with those driven on the road, the knowledge and philosophy
as the most expensive component. It’s no surprise, then, that the first company
learned on the track carry over to the streets—and vice versa. Take, for example,
Soichiro Honda founded made piston rings.
the Honda Racing Baja Ridgeline, a 550-horsepower twin-turbocharged truck
Mr. Honda went on to create Honda Motor Co., Ltd., based on the philosophy
Travel smarter. Wi-Fi on the go. that races across hundreds of miles of desert. The heart of this raucous racer
that, to succeed, you must perfect the basics. This ethos has led Honda to build
is built upon the same engine block and heads as the road-going Ridgeline.
Stay connected with your vehicle right from your When you travel, bring the Internet along for the ride. engines that are raced in nearly every level of motorsports, from go-karts to
Some might say this is wasteful over-engineering; we say it’s over-engineering
smartphone. The HondaLink® app* provides assistance, With available Wi-Fi xx hotspot capability,† you can the NTT INDYCAR® SERIES. This is not simply a clever “win on Sunday, sell on
service and convenience. Visit hondalink.com for more access entertainment, messaging, favorite websites at its finest. After all, we designed the Ridgeline with a goal in mind: to never
information on features and subscription services. and more. Visit hondawifi.com for more information. Monday” marketing strategy. The close tie between Honda automobiles and Honda
get stuck. So it has to be capable of far more than a trip to the hardware store.
Performance Development™ creates a free flow of ideas and engineering know-
Key Available Features Key Available Features
• Personal Concierge • Find My Car • Stream TV shows, movies and music how that benefits both our race cars and our production cars. The connection is
• Remote Start • Stolen Vehicle Locator • Play games, share, browse and email
Civic Sedan Civic Hatchback
• Remote Lock & Unlock • Enhanced Roadside Assistance • Connect up to 7 Wi-Fi devices at once
• Emergency Call • Automatic Collision Notification • Use devices up to 50 feet away from your Honda vehicle
* Depending on use, HondaLink can transmit to Honda and its providers a vehicle's location, †
Requires AT&T data plan. Visit hondawifi.com for more details.
speed and other operating conditions, information that may be tied to the vehicle
identification number ( VIN
VIN)) and can be combined to create a track of a vehicle. For a full
explanation of HondaLink functionality and Honda's data use and privacy policy, see owners.
honda.com/hondalink.
Whether you buy or lease a Honda vehicle, Manufactured to the same strict standards as
Honda Financial Services can assist you with Honda vehicles, Honda Genuine Accessories are
the process. Please ask your dealer which the perfect way to personalize and protect your
lease or purchase plan best suits your needs. GENUINE ACCESSORIES
vehicle. Please see your Honda dealer for details.
so strong that many of the cars we develop for racing competitions are based on
Honda Care is an affordable, comprehensive
® Powerful. Agile. Versatile enough to handle
vehicle and travel protection plan backed by almost any condition. It’s no wonder Honda This philosophy of rugged practicality carries over to every part of the our mass-produced cars, utilizing many of the same key engine components, from
Honda reliability, service and parts. Please is the official vehicle of the NHL.®XX
see your Honda dealer for details. Ridgeline, particularly the intelligent Variable Torque Management™ (i-VTM4®) turbochargers to piston rings. This means the Honda you drive has been built with
all-wheel-drive system, which helps to improve stability and control through the same passion for performance that goes into our race cars.
All Honda vehicles – and any Honda Genuine Accessories installed at the time of vehicle purchase – are covered by a 3-Year/36,000-Mile New Vehicle Limited
torque vectoring. At any moment, a system of clutches will engage to send as When it comes to the NTT INDYCAR® SERIES, no other manufacturer comes
Warranty.XX Plus, Honda vehicles are covered by a 5-Year/60,000-Mile Limited Powertrain Warranty,XX too. Hybrid vehicles also have an 8-Year/100,000-Mile
High-Voltage Battery Limited Warranty.XX For more information or assistance, see your Honda dealer or please give us a call at 1-800-999-1009.
much as seventy percent of the engine’s power to the rear axle, then up to one close to the success of Honda: 252 victories, 17 drivers’ titles, 9 manufacturers’
Accord / Accord Hybrid hundred percent of that power to the left or right wheel. This gives you four championships, and 13 Indianapolis 500® wins. In 2023, Honda will begin racing
24-hour emergency road service is available to you in the United States, Puerto Rico and Canada throughout your 3-Year/36,000-Mile New Vehicle Limited
Warranty.XX Services include jump-starting, flat tire and lockout assistance, towing, and more (limitations apply). Call 1-866-864-5211. independent points of traction, each receiving the appropriate amount of torque a new 2.4-liter twin-turbocharged V-6 hybrid engine in the series, part of our
needed to help pull you through difficult terrain. Quite simply, the Ridgeline is commitment to continue our lead in performance innovation. The lessons we
designed to give you the confidence to actually exploit its rugged capabilities.
learn on the track will make their way into our production cars, the same way our
1 Total system horsepower as measured by the peak, concurrent output of the two electric motors and gasoline engine. 2 Low-Speed Braking Control may not detect all objects in front of or behind the vehicle. Accuracy will vary based on weather, speed
and other factors. Driver remains responsible for safely operating vehicle and avoiding collisions. 3 Wi-Fi and Wi-Fi Direct are registered trademarks of Wi-Fi Alliance.® 4 Wireless phone charger is compatible with Qi wireless charging standards. Check with
your device's manufacturer for wireless capability. 5 Apple CarPlay is a registered trademark of Apple Inc. 6 Android and Android Auto are trademarks of Google LLC. 7 252 hp @ 6500 rpm (SAE net). 8 Rear Seat Reminder functions when a rear door has
Ironically enough, the iVTM-4 vastly improves on-road performance as well
been opened prior to driving and will alert the driver to check for the presence of rear seat occupants when the vehicle is turned off. If the vehicle is turned off partway through a drive and the vehicle restarted without a rear door being opened, no alert will
be provided the next time the vehicle is turned off. 9 Premium color charge applies. 10 SiriusXM services require a subscription after any trial period. If you decide to continue your SiriusXM service at the end of your trial subscription, the plan you choose dedication to engineering excellent automobiles makes its way to the track—
will automatically renew and bill at then-current rates until you call SiriusXM at 1-866-635-2349 to cancel. See our Customer Agreement for complete terms at www.siriusxm.com. Fees and programming subject to change. Available in the 48 contiguous
by sending power to the outside wheels during hard cornering, much like the
United States and D.C.. SiriusXM and all related marks and logos are trademarks of SiriusXM Radio Inc. 11 HD Radio is a proprietary trademark of iBiquity Digital Corporation. 12 The systems are not a substitute for your own visual assessment before
changing lanes or backing up, and may not detect all objects, or provide complete information about conditions, behind or to the side of the vehicle. System accuracy will vary based on weather, size of object, and speed. Driver remains responsible for just as Soichiro Honda intended. As a competitive racer himself, he believed in
safely operating vehicle and avoiding collisions. 13 174 hp @ 6000 rpm (SAE net). 14 Display accuracy will vary based on weather, size of object and speed, and the display may not show all relevant traffic. The display is not a substitute for your own direct sports-car breed. Coupled with a first-in-class independent rear suspension and
visual assessment of traffic conditions before changing lanes. 15 180 hp @ 5500 rpm (SAE net). 16 306 hp @ 6500 rpm (SAE net). 17 Brembo is a registered trademark of Brembo SpA. Brembo's product names are either trademarks or registered trademarks
of Brembo. 18 Always visually confirm that it is safe to drive before backing up; the rearview camera display does not provide complete information about all conditions and objects at the rear of your vehicle. 19 CMBS cannot detect all objects ahead and his heart that “racing improves the breed.” It’s this spirit that will keep Honda
may not detect a given object; accuracy will vary based on weather, speed and other factors. System operation affected by extreme interior heat. System designed to mitigate crash forces. Driver remains responsible for safely operating vehicle and a lightweight unibody structure, one might say the Ridgeline is more agile than
avoiding collisions. 20 LKAS only assists driver in maintaining proper lane position when lane markings are identified without a turn signal in use and can only apply mild steering torque to assist. LKAS may not detect all lane markings; accuracy will vary at the forefront of racing technology, perfecting the basics, even when the time of
based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions. 21 Road Departure Mitigation only alerts drivers when lane drift is detected
without a turn signal in use and can apply mild steering torque to assist driver in maintaining proper lane position and/or brake pressure to slow the vehicle's departure from a detected lane. RDM may not detect all lane markings or lane departures; a truck needs to be. But it’s just the type of “over-engineering” we put into every
piston rings and internal combustion is far behind us.
accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions. 22 ACC cannot detect all objects ahead and may not detect
a given object; accuracy will vary based on weather, speed and other factors. ACC should not be used in heavy traffic, poor weather or on winding roads. ACC only includes a limited braking function. Driver remains responsible for slowing or stopping the
vehicle to avoid a collision. 23 NHL and the NHL Shield are registered trademarks of the National Hockey League. ©NHL 2020. All Rights Reserved. 24 3-Year/36,000-Mile New Vehicle Limited Warranty. 5-Year/60,000-Mile Limited Powertrain Warranty. Honda, from the ones driven on the road to the ones raced in the desert. Introducing the rugged, all-new Honda Passport. ALL-NEW
Ordinary maintenance or adjustments, parts subject to normal wear and replacement, and certain items are excluded. Please see your Honda dealer for the terms and conditions of the limited warranties. 25 8-Year/100,000-Mile Limited Warranty covers
abnormal loss of capacity in the hybrid's high-voltage battery. Other warranties may provide additional coverage for the high-voltage battery. See dealer for details. Honda reminds you and your passengers to always use seat belts and appropriate child
seats. Children 12 and under are safest when properly restrained in the rear seat. Specifications, features, illustrations and equipment shown in this brochure are based upon latest available information at the time of printing. Although descriptions are
280-hp V-6 engine.* Intelligent Traction Management. Best-in-class interior space.† And standard
believed to be correct, accuracy cannot be guaranteed. American Honda Motor Co., Inc., reserves the right to make changes at any time, without notice or obligation, in colors, specifications, accessories, materials and models. Some features mentioned
herein are not available in all areas. Please see your Honda dealer for details. Some vehicles may be shown with optional equipment. Available = Optional. All images, logos, or trademarks contained herein are either owned by American Honda Motor Co., Honda Sensing ® — a suite of safety and driver-assistive features. It’s your passport to adventure.
Chip Ganassi Racing Honda driven by NTT INDYCAR® SERIES
Inc., or used under a valid license from or with permission of the owner or sublicensee. It is a violation of federal law to reproduce or otherwise use these images, logos or trademarks without express written permission from American Honda Motor Co., Inc.,
or the individual copyright/trademark owner. Honda Financial Services is a DBA of American Honda Finance Corporation. Honda, the H-mark symbol, Honda Financial Services mark/logo, Honda Care, Honda LaneWatch, HondaLink, Honda Sensing, ACE,
Insight Civic Type R ©2021 American Honda Motor Co., Inc. Champion Scott Dixon. ©2021 American Honda Motor Co., Inc.
Advanced Compatibility Engineering, CMBS, Collision Mitigation Braking System, Safety for Everyone, VTEC, and Walk Away Auto Lock are trademarks of Honda Motor Co., Ltd. © 2021 American Honda Motor Co., Inc. *280 hp @ 6000 rpm (SAE net). †Class based on 5-passenger mid-CUV segment. Interior space includes cargo volume and passenger volume. Passport AWD Elite shown
with Honda Genuine Accessories. Honda reminds you to properly secure cargo items.Cargo net not included. ©2019 American Honda Motor Co., Inc.
CYAN
CYAN MAGENTA
MAGENTA YELLOW
YELLOW BLACK
RPA BLACK
RPA
4044027.21564 Enthusiast_Racing_MT_7.875x10.875.r2.indd 1 4/15/21 2:24 PM
RPA
J001956.21565-2 Enthusiast_Baja Ridgeline_MT_7.875x10.875.r1.indd 1 7/8/21 7:14 PM
RPA
HRM CAR P21565-2 HRM CAR P21564
AMERICAN HONDA MOTOR CO, INC. AMERICAN HONDA MOTOR CO, INC.
Page, 4/C Page, 4/C
Motor Trend Enthusiast Print – Racing Motor Trend Enthusiast Print – Racing
FY22 FY22
For roads with

and without
checkered flags.
ALL-NEW
Passport Elite shown with Honda Genuine Accessories. Honda reminds you to properly secure cargo items. Cargo net not included. ©2019 American Honda Motor Co., Inc.
306 hp. 295 lb-ft of torque.* 3-Mode Drive System.

The redesigned Civic Type R. The ultimate expression
of Honda performance.
*306 hp @ 6500 rpm, 295 lb-ft @ 2500–4500 rpm (SAE net). Civic Type R Touring shown. ©2020 American Honda Motor Co., Inc.
Brand Examples
Samples are shown for layout purposes only. Please use the standardized margin and radius corner guide and examples found on pages 21 through 31.

Typography
Avenir Next Rounded Regular

Avenir Next Rounded Medium
Avenir Next Rounded Demi
Do not use Bold or Heavy weights.
Honda Font, and Where Can I Get the Font?

Avenir Next Rounded is the preferred typeface utilized for all Honda brand communications.
If Avenir Next Rounded is not available, please use Avenir Next* or Avenir.
Avenir Next Rounded is a rights-managed licensed typeface, available for purchase at the link below:
www.linotype.com/1184637/avenir-next-rounded-family.html
THIS TYPEFACE IS NOT PUBLIC DOMAIN. PLEASE DO NOT SHARE, USE OR DISTRIBUTE WITHOUT A PURCHASED LICENSE.
*Deviation from the brand standards is permissible only with written approval from the AHM Brand Dept.
Avoid using or substituting other typefaces or type weights not shown.

Typography
Avenir Next Rounded Bold
Do not use Bold or Heavy weights.
Do Not Use Other Weights*

Bold and Heavy weights look childish in large point sizes.
Ultra Light weight use is often difficult to read if placed over imagery and is more associated with the Acura luxury brand.

Typography
Honda headline in Avenir Next Rounded Demi.

A Honda subhead should differ in size or weight from other type.
Body copy should be set in Avenir Next Rounded Regular.
Type weights and measurement

Please use these guidelines as recommendations, rather than hard-and-fast rules. Your choice of weight and size will
require judgment appropriate for each communication.
Headlines should be set in sentence case, preferably using Avenir Next Rounded Demi with tracking set to a minimum
of -25. Avenir Next Rounded Bold should not be used as it looks childish in large point sizes.
Legal copy and footnotes should be set in Avenir Next Rounded Regular, with an optimum size of 6–8 points.
Typesetting
Avoid using all caps. If Avenir Next Rounded is not available, please use Avenir Next* or Avenir.
“Honda” in Text
When using “Honda” in text applications, only use title case. Never use “Honda” in all caps, to avoid confusion with the Honda logo.
This rule applies to company names, dealer logos, advertising, product or technology names and all other text usages of “Honda.”

Typography
Headline Text:
Avenir Next Rounded Demi - 36pt
(not shown) The Passport campaign
utilized iconography
Subhead:
Avenir Next Rounded Regular - 16.5pt
Body Copy:
Margin:
0.4in
Corner Radius:
0.2in
Introducing the rugged, all-new Honda Passport. ALL-NEW
Honda Sensing ® — a suite of safety and driver-assistive features. It’s your passport to adventure.
*280 hp @ 6000 rpm (SAE net). †Class based on 5-passenger mid-CUV segment. Interior space includes cargo volume and passenger volume. Passport AWD Elite shown
with Honda Genuine Accessories. Honda reminds you to properly secure cargo items.Cargo net not included. ©2019 American Honda Motor Co., Inc. Logo Dimensions:
1.5in W x 1in H
Typesetting Example: Print Advertising Spread

Rounded Corners
Headline Text:
Avenir Next Rounded Demi - 16.5pt
Body Copy:
Margin:
0.4in
Corner Radius:
0.2in
Logo Dimensions:
1.125in W x 0.7in H
Print Advertising: Single Page

Used as a key brand element, the rounded-corner treatment adds a clean, distinct, finished look to the visual style.
Above is an example of how this would appear in a print advertisement.

Rounded Corners
Headline Text:
Avenir Next Rounded Demi - 58pt
Margin:
22px
Corner Radius:
20px
Logo Dimensions:
150px W x 95px H (.49% of total area)
Print Advertising: Out-of-Home

Used as a key brand element, the rounded-corner treatment adds a clean, distinct, finished look to the visual style.
Above is an example of how this would appear for a digital or print out-of-home advertisement.

Rounded Corners
Please use available templates for

Standard iAB Display Units.
Headline Text:
Avenir Next Rounded Demi
Subhead:
Avenir Next Rounded Medium
Margin:
3px white
1px gray stroke
Corner Radius:
10px
Digital Modules

Use and Application
Desktop example —640px

This is a sample only. Please use the official
Header
email template for the most current formatting
and specifications. //
A static hero image allows for an overlapping
MSRP element. With the dynamic hero image Message area(s)
we avoid an overlap to maintain image quality.
The flow of the email alternates between Hero image

left- and right-aligned imagery, full-bleed
imagery for color-picker modules and
options to insert pull quotes or content in
colored boxes. Key lines are always used
to separate modules.
MSRP/MPG
Keep in mind that elements in this template
Color selector module
that are on the left do not need to stay to the
left and vice-versa. Creatives should determine
the best placements for the flow of the email.
Message area(s)
For the background, there is the option to
incorporate a fade to another color. This
template shows a gray fade. When utilizing
this element, copy must lay on a solid color.
Fading can only occur in blank areas or areas
Footer CTAs
with imagery.
Dynamic
Headline Text: secondary
Avenir Demi - 20pt (shown) image
Body Copy:
Avenir Next Regular -14pt (shown)
When Avenir is not supported, Message area(s)

the HTML typeface default is Helvetica.
If Helvetica is not supported, the
default is sans serif. Variable Footer:
Legal, Copyright
//
Emails—Desktop Example
This is a sample only. Please use the official email template for the most current formatting and
specifications. Avenir is the preferred brand typeface for emails. If Avenir is not supported by
certain email clients, Helvetica will be the fall-back typeface.

Use and Application
Mobile example 375px

//
This is a sample only. Please use the official Header
email template for the most current formatting Message
and specifications. area(s)
A static hero image allows for an overlapping

MSRP element. With the dynamic hero image Hero image
we avoid an overlap to maintain image quality.
The flow of the email alternates between

left- and right-aligned imagery, full-bleed
imagery for color-picker modules and options MSRP/MPG
to insert pull quotes or content in colored Color selector module
boxes. Between modules, there is the option
to utilize key lines.
Keep in mind that elements in this template Message

that are on the left do not need to stay to the area(s)
left and vice-versa. Creatives should determine
the best placements for the flow of the email.
Footer CTAs
For the background, there is the option to
incorporate a fade to another color. This
template shows a gray fade. When utilizing
this element, copy must lay on a solid color.
Dynamic
Fading can only occur in blank areas or areas
secondary
with imagery.
image
Headline Text:
Avenir Demi - 20pt (shown)
Body Copy: Variable Footer:

Avenir Next Regular -14pt (shown) Message Legal, Copyright
area(s)
When Avenir is not supported,
the HTML typeface default is Helvetica.
If Helvetica is not supported, the
default is sans serif.
//
Emails—Mobile Example
This is a sample only. Please use the official email template for the most current formatting and
specifications. Avenir is the preferred brand typeface for emails. If Avenir is not supported by
certain email clients, Helvetica will be the fall-back typeface.

Use and Application
Mnemonic Intro: Tag Line Card:
Logo: Logo:
398 x 252px 398 x 252px
Horizontally centered | 433px from top Horizontally centered | 433px from top
Animated Video Title Card—Opening Mnemonic

Opening mnemonic adds a memorable auditory cue for Honda.
Video and broadcast do not use the rounded-corner brand element.
White PMS 285 C
R 0
G 125
For video placements in environments where sound must be user-engaged (e.g., Facebook, Twitter, etc.), please consider best practices B 195
particular to those spaces to engage the people watching.
The H-mark should never be used on its own without “Honda”. The above case is an exception due to the nature of the animation sequence.

Use and Application
Model Name Card: Logo Card:
Logo: Logo:
612 x 387px 612 x 387px
Model Name: Hashtag/URL:

Avenir Next Rounded Demi - 76pt Avenir Next Rounded Medium - 10pt
Tracking -25 Tracking -60
Animated Video Title Card—Closing Roll-Up

Video and broadcast assets should end with a model callout (if applicable) that rolls up into the logo lockup.
White PMS 285 C
R 0
G 125
B 195

Use and Application
Intro Logo Card: Outro Logo Card:
Logo: Logo:
398 x 252px 612 x 387px
Video Title Card—Opening and Closing Mnemonic with Image

Ensure maximum contrast and readability when placing the logo and any closing identifiers over video imagery.
Deviation from the standards, such as limited use of the brand identity over image, is permissible only with written approval from the AHM Brand Dept.

Use and Application
Honda Brand assets can be found on AdBuilder:
Honda Logo Primary Stacked and Secondary Horizontal logos
Layout Print, Digital and OOH template examples
Mnemonic 4K, HD broadcast and radio bumpers
Where can I find brand assets and where can I get the font?
Avenir Next Rounded is a rights-managed licensed typeface, available for purchase at the link below:
www.linotype.com/1184637/avenir-next-rounded-family.html
THIS TYPEFACE IS NOT PUBLIC DOMAIN. PLEASE DO NOT SHARE, USE OR DISTRIBUTE WITHOUT A PURCHASED LICENSE.
If you are in need of brand assets, please search the Honda AdBuilder site.

Standardized Margin and Radius Corner Guide
21
Digital Modules
320 x 50 728 x 90 160 x 600 300 x 600
320 x 60 970 x 90
300 x 50 300 x 250
300 x 60
The blue Honda logos may be used

for modules redirecting click-throughs
to the Honda Autos Site. For all other
applications, redirects to dealer sites or
other destinations, the black primary
Honda Logo is preferred.
When creating larger Digital Modules

(500 x 500 through 1200 x 1200), use a
5px white margin with 1px gray stroke
and 10px radius.
Width x Height in px Width x Height in px
Margin: 3px white with 1px gray stroke Margin: 3px white with 1px gray stroke For 1280 x 1280 and above Digital
Radius: 5px Radius: 10px Modules, use a 10px white margin with
Shown @ 50% Shown @ 50% 1px gray stroke and 10px radius.

Column Ad Guide (any height): print
1x4 1.5 x 5 2x3 3.5 x 6 4x5
Width x Height in inch

Margin: .125 inch
Radius: .06 inch
Shown @ 100%

Small Format: cards / page ads / spread ads / small posters / small signs
5x5 5x7 6x9 10 x 8 11 x 8.5 8.5 x 11 11 x 14 11 x 17 17 x 11
17 x 11 Double Truck 17 x 11 Crossover Spread 18 x 22

Margin: .4 inch
Radius: .2 inch
Shown @ 15%

Small Sign: inserts / small poster / car toppers / POP
20 x 9.5 Car Topper 24 x 24 Sign 22 x 28 Insert Sign 24 x 36 Sign
36 x 24 Sign

Margin: .75 inch
Radius: .375 inch
Shown @ 15%

Medium Format: poster / sign / pull-up banners
22 x 36 24 x 36 Small Poster 36 x 24 Small Poster 33.4375 x 84 Pull-up Banner 36 x 48 Large Poster 36 x 60 36 x 96

Margin: 1.5 inch
Radius: .75 inch
Shown @ 6%

Large Format: large sign / OOH bus board / OOH bus bench
56h x 24w 62h x 35w 62h x 36w 67h x 46w Bus Board 24h x 84w OOH Bus Bench
OOH Height x Width in inch

Margin: 1.5 inch
Radius: .75 inch
Shown @ 6%

Large Format OOH: large sign / billboard
90h x 56w 115h x 63w

Margin: 3.5 inch
Radius: 1.75 inch
Shown @ 6%

Large Format OOH: large sign / billboard
10.5h x 36w 14h x 48w

Margin: .625 inch Margin: .75 inch
Radius: .5 inch Radius: .75 inch
10.5h x 22.75w
Margin: .5 inch
Radius: .5 inch 20h x 60w
Margin: 1 inch
Radius: .75 inch
DEALER IMPRINT
12h x 24w
Margin: .5625 inch
Radius: .5 inch

Production Scale: 1 inch = 1 foot
Shown @ 15%

Large Format OOH: super-size graphic / building wrap
60h x 98w

Production Scale: 1 inch = 1 foot
Margin: 2.5 inch
Radius: 1.75 inch
Shown @ 10%

Digital OOH: large sign / billboard
160h x 336w 208h x 720w 400h x 1400w 1920h x 1080w

Margin: 9 px Margin: 12 px Margin: 22 px Margin: 50 px
Radius: 9 px Radius: 9 px Radius: 18 px Radius: 36 px
1080h x 1920w
Margin: 50 px
Radius: 36 px
Digital OOH Height x Width in px

Shown @ 25%

Digital Display
CTA Guide
The Honda Brand CTA GUI Template has been created and established for the sole purpose of maintaining a united, recognizable,
and consistent U.S. brand market image. To ensure its success, discard any and all prior Honda CTA reference assets, excepting the
FPO pill assets used only for the Honda Autos Site. Use only this art resource.
Specifications: Quick Facts:

For consistent application, please use the GUI assets in this template, which have been ordered from most common use to least • CTA should be written in all caps
common. This represents the preferred language. If a CTA with language other than that available below is to be created or edited, • Tracking: 25px
be sure to seek approval prior to use and application.
• Font family: Avenir Next Rounded Medium
Only use the radius box CTAs provided in this template for any and all digital communications. This includes: banners, • Minimum font size: 12px
social posts, e-blasts, microsites, games, events and activations, kiosks, personal data capture, desktop, tablet or • Maximum font size: 25px
mobile consumer-facing assets. In other words, everything except the Honda Autos Site. • Area of isolation: double the height of X in all directions
• Do not use any past pill, square, or different-colored CTAs. Do not take CTAs from existing final art. • Chip used for units with heights >60px
• Do not change colors or create your own. • Outline of CTA is a 2px stroke, aligned inside
• Do not change the size of any of these assets; maintain communication consistency.
• There’s a 20% reduction from XL to L, and a
• Do not scale or distort any assets.
• Do not use or create different-sized CTAs when using multiple CTAs. 40% reduction from L to M
• XL height is 54px, with a 4º curve
• L height is 43px, with a 4º curve
Area of Isolation: • M height is 27px, with a 4º curve
As demonstrated (right), the clear space surrounding the CTA is equal to twice the height of the typography. It’s important to
maintain a sufficient amount of space around the CTA to ensure that this button or object is distinct and easily identified at all
times.
XL
Actions and Rollover States:

Each CTA’s layered file includes the appropriate action, rollover or hover state, and response state. Only use these actions.
SHOP NOW
Other actions, such as shimmers, bounces, twinkles, gradient ramps, drop shadows or glowing edges, are not preferred but may
be incorporated with exceptions (e.g., if the client requested it, or if necessary to convey creative synergy). Please be sure to seek
approval before creating a different action.
Do not create a dimensional button. Use the provided flat art only.
L
SHOP NOW
Resting State
SHOP NOW SHOP NOW SHOP NOW SHOP NOW SHOP NOW
M
Hover State
SHOP NOW

Digital Display
CTA Guide - More Common Use
Blue Button Hollow Button White Button Black Button Red Button
All CTAs are subject to #007CC3, #FFFFFF #FFFFFF, #FFFFFF #FFFFFF, #007CC3 #000000, #FFFFFF #D2232A, #FFFFFF
change based on the
most current metrics. XL LEARN MORE LEARN MORE LEARN MORE LEARN MORE LEARN MORE
CTAs are not shown in
order of preference and L LEARN MORE LEARN MORE LEARN MORE LEARN MORE LEARN MORE
are context-dependent.
M LEARN MORE LEARN MORE LEARN MORE LEARN MORE LEARN MORE
EXPLORE EXPLORE EXPLORE EXPLORE EXPLORE
WATCH NOW WATCH NOW WATCH NOW WATCH NOW WATCH NOW
SHOP CERTIFIED SHOP CERTIFIED SHOP CERTIFIED SHOP CERTIFIED SHOP CERTIFIED

Digital Display
CTA Guide - More Common
SHOPUse
CERTIFIED SHOP CERTIFIED SHOP CERTIFIED SHOP CERTIFIED SHOP CERTIFIED
All CTAs are subject to #007CC3, #FFFFFF #FFFFFF, #FFFFFF #FFFFFF, #007CC3 #000000, #FFFFFF #D2232A, #FFFFFF
change based on the
most current metrics. XL GET ON THE LIST GET ON THE LIST GET ON THE LIST GET ON THE LIST GET ON THE LIST
order of preference and L GET ON THE LIST GET ON THE LIST GET ON THE LIST GET ON THE LIST GET ON THE LIST
are context-dependent.
M GET ON THE LIST GET ON THE LIST GET ON THE LIST GET ON THE LIST GET ON THE LIST
SEE OFFERS SEE OFFERS SEE OFFERS SEE OFFERS SEE OFFERS
SIGN UP SIGN UP SIGN UP SIGN UP SIGN UP
DISCOVER DISCOVER DISCOVER DISCOVER DISCOVER

Digital Display
CTA Guide - Less Common Use
Not preferred as buttons, #007CC3, #FFFFFF #FFFFFF, #FFFFFF #FFFFFF, #007CC3 #000000, #FFFFFF #D2232A, #FFFFFF
and are more typically
used as links. However, XL COMPARE COMPARE COMPARE COMPARE COMPARE
there is occasional use for
these CTAs.
L COMPARE COMPARE COMPARE COMPARE COMPARE
All CTAs are subject to
M COMPARE COMPARE COMPARE COMPARE COMPARE
change based on the
most current metrics.

order of preference and
are context-dependent. BUILD & PRICE BUILD & PRICE BUILD & PRICE BUILD & PRICE BUILD & PRICE
BUILD & PRICE BUILD & PRICE BUILD & PRICE BUILD & PRICE BUILD & PRICE
BUILD & PRICE BUILD & PRICE BUILD & PRICE BUILD & PRICE BUILD & PRICE
FIND A DEALER FIND A DEALER FIND A DEALER FIND A DEALER FIND A DEALER
BUILD YOURS BUILD YOURS BUILD YOURS BUILD YOURS BUILD YOURS

Honda Model Badge Guidelines
36
Model Badge Isolation
The perimeter isolation distance is equal

to the distance between the topmost,
tallest letter and the model name.
Or 1/9 the width of the model name.
Correct Usage: Area of Isolation

It is important to protect our brand and maintain a sufficient amount of space around each model badge. The area of isolation is
designed to set a perimeter at which all other intrusions must cease. This ensures that the badge is distinct and easily recognizable
at all times. The height is indicated and always proportional regardless of presented size.

Use and Application
Use for vehicles when not referring to the Use for vehicles that cannot be referred to as Use for Full Model Change vehicles.
model year. All-New, New or Redesigned, such as carryovers. This is good for 6 months from on-sale date.
Use for Full Model Change vehicles after Use for Minor Model Change vehicles. Use for Concept, Prototype or Future Vehicles only.
6 months, when they can no longer be This is good for 1-year from on-sale date.
referred to as All-New. This is good until
the next model year.
Correct Usage: Titles and Application

Use the correct descriptor for each model badge that applies to the vehicle based on its current lifecycle status.
To maintain consistent and correct usage, do not alter the messaging.
Spanish versions are available upon request.
Custom applications are made available on
a case-by-case basis. For example, “First-
If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising Ever” was created to coincide with the CR-V
and copy AHM IP Unit, Merchandise Licensing and Brand Department – brand@ahm.honda.com. Hybrid launch. Custom applications will be
determined by AHM. Never create your own.
Deviation from the standards, as in the options shown, is permissible only with written approval from the AHM Brand Dept.

Use and Application
Minimum Size
The minimum print size of the Honda
model badge lockup is 1-1/4 inches
wide. Anything smaller compromises
1-1/4” width 1-1/4” width 1-1/4” width
the legibility of the logo. 2 inches or
wider is preferred for print ads.
The minimum size for digital use is

190 pixels wide.
2” width 2” width 2” width
Correct Usage: Minimum Sizes

The model badge must be legible across all mediums. Use the preferred sizing where possible, but never go below the minimum required size.

Use and Application
Touring
Touring
Elite
PREFERRED: Model badges only matching height (do not match width). ALTERNATE: Model badges with additional trim callouts.
Correct Usage: Video Family Shots

For video applications – do not use the Honda model badges and use model badge art only.
Deviation from the standards is permissible only with written approval from the AHM Brand Dept.

Use and Application
The Honda SUV Lineup.
CR-V Touring CR-V Touring Hybrid
PREFERRED: Model badge title with trim callout as cutline. ALTERNATE: Headline with model badges as vehicle identification.
Correct Usage: Print and Digital Family Shots

The above examples represent correct use of the model badge artwork when in combination with other elements.
Deviation from the standards is permissible only with written approval from the AHM Brand Dept.

Use and Application
DO NOT: Use a model badge in title with model badges as vehicle callouts. DO NOT: Match model badge widths.
The only scale format for the model badges are with rules, as shown on pages 44 and 53.
Incorrect Usage: Family Shots

Use and Application
All-New All-New
Your Passport to Adventure

All-New All-New
$31,990 20/25 $24,350 32/26
STARTING CITY / HWY STARTING CITY / HWY
MSRP* MPG RATING MSRP* MPG RATING
Your Passport to Adventure
Mobile Auto Site

2020 PASSPORT 2020 CR-V
Desktop Auto Site
Desktop Desktop Desktop
All-New All-New All-New
Tablet Tablet Tablet
Mobile Mobile Mobile
Autos Site Examples

The Honda Autos Site uses its own set of custom responsive model badges to be used exclusively for the Honda Autos Site and Email distributions. This is not
Honda Blue
Do not use these proportions or artwork in other applications or create your own.
White 00324f
HEX Color
R 0
G 50
B 79
Responsive assets are not available.

Model Badge Art and Color
Please see pages 49 - 53 for the TrailSport logo and model badge guidelines.
Honda Model Badge Family

These are the model badges for each Honda model, to be used across mediums such as broadcast, digital, print, OOH and social media.
There are no other marks, logos or logotypes that should ever be used. To maintain consistent and correct usage, the model badges should
never be altered. Use white model badge art when readability becomes an issue with black model badges over dark areas or backgrounds. 100 K White PMS 186 C
Spot Color
Each model badge is unique – there’s no font to create it. All model badges come from Japan. Some have a deeper skew to them – some have
a heavier weight. Spanish versions are available upon request.

Model Badge Art and Color
All-New
Introducing the All-New
HYBRID HYBRID
HYBRID
Do not modify or create your own logo. Do not use or add “Introducing the...” Do not change colors.
All-New All-New
HYBRID HYBRID HYBRID TOURING

always makes an entrance
Do not incorporate a headline. Do not use historical lock-ups. Do not add trim information or dealer imprint.
Incorrect Usage
Never deviate from the established Honda model badge formats shown on pages 38 and 44.
Never refer to or utilize prior Honda model badge graphic representations.
Use current DAM or AdBuilder assets for print and digital still imagery.
Do not use multiple model badges in the same communication. The options shown here are unacceptable applications. These do not necessarily represent all cases or errors.

Brand Examples
HONDA – 2019 Passport Outdoor – "Past the Pavement" – DESERT 1 of 4 (150A) Philadelphia – I-95 Stadium Coverage – 14' x 48'
File Name: 4019134.Passport OOH_Desert_M_14x48.r2 Mechanical Size: Trim: 7" x 24"
Mechanical released: 1/16/19
SCALE: 1/2" = 1'

PSP19-084 w/Elite 3/4 Front Driver
ALL-NEW
CYAN
MAGENTA
YELLOW
BLACK
4019134.Passport OOH_Desert_M_14x48.r2.indd 1 1/23/19 7:36 PM
ALL-NEW
Out-of-Home
Samples are shown for layout purposes only.

Brand Examples
HONDA – MY19 Passport Spread “Mountain”
File Name: 4020287.99322_Passport_Mountain_17x10.875.r6 Bleed: 17.25” x 11.125” Trim: 17" x 10.875" Live:16.5" x 10.375"
Closing Date: 2/1/19 Mech released: 1/18/19
Composed shot: PSP19-085
NOTES: Keylines do not print Production Artist: Tina
Introducing the rugged, all-new Honda Passport.

Honda Sensing ® —a suite of safety and driver-assistive features. It’s your passport to adventure.
*280 hp @ 6000 rpm (SAE net). †Class based on 5-passenger mid-CUV segment. Interior space includes cargo volume and passenger volume. Passport AWD Elite shown with
Honda Genuine Accessories. Honda reminds you to properly secure cargo items. ©2019 American Honda Motor Co., Inc.
4020287.99322_Passport_Mountain_17x10.875.r6.indd All Pages 2/8/19 10:01 AM
RPA
HON PAS P99322
AMERICAN HONDA MOTOR CO., INC.
Spread, 4/C Non-Bleed
Backpacker
MY19
Print

Brand Examples
Banner Ads and Digital Modules
Digital

Supplemental TrailSport Logo and Model Badge Guidelines
49
Logo Isolation
The perimeter isolation distance is equal

to the distance between the top of the
logotype and the mountain pinnacle and
applies only when the TrailSport logo
is used as a stand-alone identifier. The
isolation does not apply to on-vehicle
applied badges.

It is important to protect our brand and maintain a sufficient amount of space around each logo. The area of isolation is
designed to set a perimeter at which all other intrusions must cease. This ensures that the logo is distinct and easily recognizable
at all times. The height is indicated and always proportional regardless of presented size.

Logo and Color
Black Logo
DO NOT USE
The TrailSport Orange on Black is for the physical Vehicle Badge only.
White or KO Logo
Not for any other use.
TrailSport Orange Logo

Ensure maximum contrast and readability when placing the logo on backgrounds.
Correct Usage: Color

Please use only these colors when representing the Honda TrailSport brand.
100 K White PMS 166 C
Spot Color
C 0
M 76
If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, Y 100
K 0

Use and Application
Model Badge with Logotype:

Is the primary format for use on Print Ads, Out-of-
Home, Collateral, Mobile and Digital Ads and when
readability or use in smaller applications is an issue.
Model Badge with Logo:

Is the secondary format for use on Print Ads, Vehicle
Landing Pages or where the TrailSport logo will appear
and present large enough to read legibly.
Model Badge with Orange TrailSport Logo:

Ensure maximum contrast and readability when placing
the logo on backgrounds.
The Honda Auto Site:

Uses its own set of custom responsive model badges to
be used exclusively for the Honda Auto Site and email
distributions. DO NOT USE these proportions or artwork
in other applications or create your own. Please see page
39 for additional examples.

These model badges are to be used across mediums such as broadcast, digital, print, out-of-home and social media. There are no other marks, This is not
Honda Blue
badges, logos or logotypes that should ever be used. To maintain consistent and correct usage, the model badges should never be altered.
Use white model badge art when readability becomes an issue with black model badges over dark areas or backgrounds. 100 K f55905 00324f
HEX Color HEX Color
R 227 R 0
G 82 G 50
If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising and copy AHM IP Unit, B 05 B 79
Merchandise Licensing and Brand Department – brand@ahm.honda.com. White

Use and Application
Use for vehicles when not referring to the Use for vehicles that cannot be referred to as Use for Full Model Change vehicles.
model year. All-New, New or Redesigned, such as carryovers. This is good for 6 months from on-sale date.
Use for Full Model Change vehicles after Use for Minor Model Change vehicles. Use for Concept, Prototype or Future Vehicles only.
6 months, when they can no longer be This is good for 1 year from on-sale date.
referred to as All-New. This is good until
the next model year.

Use the correct descriptor for each model badge that applies to the vehicle based on its current lifecycle status.
To maintain consistent and correct usage, do not alter the messaging.
Custom applications are made available on a
case-by-case basis. For example, “First-Ever”
If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising was created to coincide with the Passport
and copy AHM IP Unit, Merchandise Licensing and Brand Department – brand@ahm.honda.com. launch. Custom applications will be
determined by AHM. Never create your own.
Deviation from the standards, as in the options shown, is permissible only with written approval from the AHM Brand Dept.

Honda Sensing® Guidelines
54
Logo Isolation

It is important to protect our brand and maintain a sufficient amount of space around our identity. The area of isolation is designed to set a perimeter at
which all other intrusions must cease. This ensures that our brand is distinct and easily recognizable at all times. The perimeter isolation distance is equal to
the height of the Honda Sensing® combined logotype. The height is indicated and always proportional regardless of presented size.

Logo and Color
Black
Honda Sensing® Blue
White or KO
Black on White
Negative
Honda on Blue
Honda Sensing® Family

The Honda Sensing® logo is the established iconography that identifies the intelligent suite of safety and driver-assistive technologies. This is not
Honda Blue
A blue logo with no box is preferred for the website, a white logo with no box is preferred for video and a black logo on a white box is
preferred for print. When a model comes with Honda Sensing® standard on all trims, we include “standard” on the bottom of the logo. White PMS 7694 C 100 K
HEX Color
06456A

Use and Application
Incorrect Usage
Never deviate from the newly established Honda Sensing® graphic treatment.
Never refer to or utilize prior Honda Sensing® representations.

Brand Examples
Print sample usage

reversed out of a
4-color image.
B C
Drivers. Passengers. Everyone. The Honda Sensing® Suite.

Honda is dedicated to identifying and implementing advanced designs A - Collision Mitigation Braking System TM (CMBS TM) 16 C - Road Departure Mitigation System (RDM) 18
and features that help enhance the safety of drivers and passengers, CMBS can help bring your vehicle to a stop by automatically RDM can determine if you cross over detected lane lines without signaling
including occupants of other vehicles and injury mitigation for pedestrians. applying brake pressure when the system determines that a and, as necessary, can provide steering assistance to help you return to
frontal collision is unavoidable. your lane or keep you from leaving the roadway entirely.
Key Standard Safety Features
• Advanced Compatibility EngineeringTM (ACETM) body structure B - Lane Keeping Assist System (LKAS) 17 Adaptive Cruise Control (ACC) 19
• Advanced driver's and front passenger's airbags With your hands on the steering wheel, long highway drives are ACC helps you maintain a set following interval behind a detected
• Multi-angle rearview camera15 easier with LKAS, which subtly adjusts steering to help keep vehicle for highway driving.
your vehicle centered in a detected lane.
Accord Touring 2.0T shown in Radiant Red Metallic.7
Print
Within print, the Honda Sensing® logo should always maintain visibility and legibility. Above is an example of how this would appear for a brochure.

Brand Examples
Autos Site and Static

Utilize the Honda Sensing® graphic representation in conjunction with current build-and-price assets.
Modern Steel Metallic is the preferred vehicle color when selecting assets from AdBuilder.

Brand Examples
Digital Ad Example Email Example Honda Autos Website Example
Frame 1 Frame 2 Frame 3
Graphic icon usage
Frame 4 Frame 5
Only use “standard”

when Honda Sensing® is
standard on all trims.
Honda Sensing® Module
Digital
Samples are shown for layout purposes only. Please see the digital typeface standards on pages 15 and 16.

Brand Examples
Facebook Video Example 1 Facebook Video Example 2
Social Media

Brand Examples
Intro: Outro:
The transparent bounding box is In long-format videos, use the small
created with a 160R 175G 191B gray logo treatment to conclude each Honda
background at 77% opacity. In addition, Sensing® feature segment.
the video behind logo lock-up has a 10%
pixel blur. Logo:
472 x 170px
Logo:
900 x 200px 126px from the right | 97px from top
Horizontally centered | 150px from top
Video Use: Logo Intro and Outro
R 160
G 175
B 191

Brand Examples
Video Use: Visual Language

Please use the visual language established in the videos above. The “glass world”combines light, transparent surfaces and prism effects to guide the
viewer’s eye to different features. The environment should act as a secondary character that highlights each attribute of the Honda Sensing® suite.

Guidelines
64
Logo Isolation
Maintain the minimum height

of logo as the margin.

Although there are no rules that apply to isolation, always maintain visibility and legibility.
As a general rule of thumb, maintain the minimum height of the logo as the margin.

Logo and Color
As a rule, the Safety for Everyone™ logo is If the background contains photos or
to be displayed in blue. graphics that affect the visibility of the
logo, use the prescribed outlined logo.
If for some reason the color blue cannot

be reproduced or is not desirable, the
logo may be diplayed in white or black.
Examples
The Safety for Everyone™ logo is the established iconography that identifies the foundation of Honda safety and driver-assistive technologies. This is not
Honda Blue
PMS 7690 C 100 K
HEX Color
0074a8

Logo and Color
Incorrect Usage
Never deviate from the established Safety for Everyone™ logotype.
Never combine with other Honda marks.
Never stack type to fit layout.

Brand Example
Print sample usage

reversed out of a
4-color image.
B C
Drivers. Passengers. Everyone. The Honda Sensing® Suite.

Honda is dedicated to identifying and implementing advanced designs A - Collision Mitigation Braking System TM (CMBS TM) 16 C - Road Departure Mitigation System (RDM) 18
and features that help enhance the safety of drivers and passengers, CMBS can help bring your vehicle to a stop by automatically RDM can determine if you cross over detected lane lines without signaling
including occupants of other vehicles and injury mitigation for pedestrians. applying brake pressure when the system determines that a and, as necessary, can provide steering assistance to help you return to
frontal collision is unavoidable. your lane or keep you from leaving the roadway entirely.
Key Standard Safety Features
• Advanced Compatibility EngineeringTM (ACETM) body structure B - Lane Keeping Assist System (LKAS) 17 Adaptive Cruise Control (ACC) 19
• Advanced driver's and front passenger's airbags With your hands on the steering wheel, long highway drives are ACC helps you maintain a set following interval behind a detected
• Multi-angle rearview camera15 easier with LKAS, which subtly adjusts steering to help keep vehicle for highway driving.
your vehicle centered in a detected lane.
Accord Touring 2.0T shown in Radiant Red Metallic.7
Print
Above is an example of how the Safety for Everyone™ logo would appear in a brochure.

Honda Genuine Parts + Service Guidelines
69
Minimum Size
Genuine Parts + Service logo is 1-inch
1x wide. Anything smaller compromises
the legibility of the logo.
2x 1-1/2 inches width is preferred.
Primary Logo + Color Secondary Logo + Color

The Honda Genuine Parts + Service logo uses the strength of the Honda Brand Logo combined with Genuine Parts + Service to convey that Genuine can
only come from Honda. The single rounded corner is a reference to the distinctive wave pattern on the Honda dealership as well at the rounded central
pillar of the Honda dealership. The mix of rounded and hard angles are recognizable elements of the Honda dealership. The logo helps reinforce this PMS 285 C 100 K
identity, building uniformity and greater brand recognition.

Logo and Color
Incorrect Usage
Never change color, hierarchy, or orientation. Do not use over-busy imagery or with a drop shadow.

Use and Application
Unifying the Brand
Headline positioning
As shown, other Honda departments
goes here. can easily follow the brand approach.
Headline positioning Margin: .4 inch
goes here. Radius: .2 inch
Secondary Borders
White borders are preferred.
You may use Honda gray or a light

gray as a secondary border color when
white borders do not complement the
creative in the frame.
Subhead goes here.

Lorem ipsum dolor sit el amet, consectetur una adipiscing elit. Donec porttitor a convallis
Honda gray CG9
Honda gray Process 61%K
tortor, in varius tellus condimentum at. In at tincidunt nibh. Vivamus at nunc vel eros fer-
mentum unum le. molestie. Sed volutpat diam comit. Divamus cursus unum tincidunt risus
Honda gray Digital 109R 149G 152B
Light gray Process 27%K

Light gray Digital 194R 196G 198B
goes here.
Do Not Use
The Honda Genuine Parts + Service
logo should never be used at the
bottom of art. To maintain strength and
division separation, the logo should
always appear in the upper right or left
position.
Subhead goes here.

mentum unum le. molestie. Sed volutpat diam comit. Divamus cursus unum tincidunt risus Subhead goes here.
Print Advertising: Single-Page Template Example

Honda Certified Pre-Owned Guidelines
73
Minimum Size
Certified Pre-Owned logo is 1/2-inch
wide for print, 1-1/2 inches for embroidery
or silk screen. Anything smaller
compromises the legibility of the logo.
1-1/2-inch width is preferred.
Black and White

All versions are available in:
Positive, 100% black
Negative, 100% white
Please use the negative when placing on
solid backgrounds.
Primary Stacked Secondary Horizontal Secondary Vertical

The aim of the Honda Certified Pre-Owned Vehicles (HCPV) program is to offer our customers a measured level of quality, confidence, service and
assurance when purchasing any Honda Certified Pre-Owned automotive product.
PMS 285 C 100 K
It is important to protect our brand and maintain a sufficient amount of space around our identity. The area of isolation is designed to set a perimeter at
which all other intrusions must cease. This ensures that our brand is distinct and easily recognizable at all times. The perimeter isolation distance is equal
to the cap height of the word Certified. The height is indicated and always proportional regardless of presented size.

Logo and Color
Incorrect Usage
Never use in part, change color, hierarchy, or orientation. Do not use color logos over color or busy backgrounds or with a drop shadow.

Use and Application
Unifying the Brand
can easily follow the brand approach.
Headline goes here.
Margin: .4 inch
Radius: .2 inch
goes here.
Subhead goes here.

Subhead goes here. Lorem ipsum dolor sit el amet, consectetur una adipiscing elit. Donec porttitor a convallis tortor, in
varius tellus condimentum at. In at tincidunt nibh. Vivamus at nunc vel eros fermentum unum le. mo-
lestie. Sed volutpat diam comit. Divamus cursus unum tincidunt risus unnec. Dolor sit el amet, con-
Tag line goes here.

Honda Financial Services Guidelines
77
Logo and Color
Minimum Size
Financial Services logo is 1-inch wide.
Anything smaller compromises the
legibility of the logo.
Secondary Color (Negative Use)

Please use the negative when placing
Primary Colors Secondary Colors on solid backgrounds.

The Honda Financial Services logo uses the strength of the Honda Secondary Logo and combines it with Financial Services. The area of isolation
is protected via the designed-in bounding box to ensure that all applications and use of the Honda Financial Services logo adhere to this
observation. PMS 285 C 100 K

Logo and Color
Incorrect Usage
Never change color, hierarchy, or orientation. Do not use Honda blue, black or gray over solid colors or photos.
Do not use white over busy imagery.

Use and Application
Unifying the Brand
can easily follow the brand approach.
Headline goes here.
Margin: .4in
Radius: .2in
goes here.
Subhead goes here.

Subhead goes here. Lorem ipsum dolor sit el amet, consectetur una adipiscing elit. Donec porttitor a convallis tortor, in
varius tellus condimentum at. In at tincidunt nibh. Vivamus at nunc vel eros fermentum unum le. mo-
lestie. Sed volutpat diam comit. Divamus cursus unum tincidunt risus unnec. Dolor sit el amet, con-
Tag line goes here.

Thank you for honoring the
Guidelines. We hope this tool
is helpful to you.
If you are in need of brand assets, please search the Honda AdBuilder site.
If you have questions regarding brand assets, AdBuilder, correct or incorrect usage, please contact Honda National Advertising
and copy AHM IP Unit, Merchandise Licensing and Brand Department – brand@ahm.honda.com.
81
Honda Brand Guidelines
AUTOMOTIVE ADVERTISING, U.S. MARKET
November 2021 Release

Honda 2021

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Honda Brand Guidelines

AUTOMOTIVE ADVERTISING, U.S. MARKET

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Honda Logo The logo is our instantly recognizable brand signature.

Color Honda Blue, PMS 285C.

Mnemonic Adds a memorable auditory cue to digital and media opportunities.

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Secondary Horizontal Logo

Primary Stacked Logo

Correct Usage: Area of Isolation and Color

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Closing Date: 8/2/21 Mech released: 7/8/21 Production Artist: Tina

For roads with

306 hp. 295 lb-ft of torque.* 3-Mode Drive System.

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Avenir Next Rounded Regular

Honda Font, and Where Can I Get the Font?

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Avenir Next Rounded Bold

Do not use Bold or Heavy weights.

Do Not Use Other Weights*

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Honda headline in Avenir Next Rounded Demi.

Type weights and measurement

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Typesetting Example: Print Advertising Spread

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Print Advertising: Single Page

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Print Advertising: Out-of-Home

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Please use available templates for

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Desktop example —640px

The flow of the email alternates between Hero image

When Avenir is not supported, Message area(s)

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Mobile example 375px

A static hero image allows for an overlapping

The flow of the email alternates between

Keep in mind that elements in this template Message

Body Copy: Variable Footer:

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Mnemonic Intro: Tag Line Card:

Animated Video Title Card—Opening Mnemonic

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Model Name Card: Logo Card:

Model Name: Hashtag/URL:

Animated Video Title Card—Closing Roll-Up

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Intro Logo Card: Outro Logo Card:

Video Title Card—Opening and Closing Mnemonic with Image

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Honda Brand assets can be found on AdBuilder:

Honda Logo Primary Stacked and Secondary Horizontal logos

Layout Print, Digital and OOH template examples

Mnemonic 4K, HD broadcast and radio bumpers

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320 x 50 728 x 90 160 x 600 300 x 600

300 x 50 300 x 250

The blue Honda logos may be used

When creating larger Digital Modules

Layout Print, Digital and OOH template examples