What principles do the following illustrate? Match.

Differentiate yourself.

Enjoy what you do.

Be a force for good.

Recognize and learn from mistakes.

1. Virgin Money

2. Virgin Cola

3. Virgin Atlantic Flyer

4. Virgin Unite

Choose the correct options

1. Virgin Records was Richard Branson's first ________.

a. business

b. major failure

c. major success

2. Virgin Money's lounges create ________ spaces for customers to relax in.

a. creative

b. green

c. informal

3. Virgin was unable to achieve success in the soft drink industry because ________.

a. it couldn't attract enough customers

b. customers found its product too expensive

c. customers complained about the taste of its drink

4. Which of these words best describes Richard Branson?

a. careful

b. adventurous

c. serious

Match the words in blue from the passage to the definitions

alert to

promised to do something

rules or beliefs that influence behavior

did something
succeed in getting someone's support

1. principles

2. on the lookout

3. took action

4. win over

5. pledged

Complete the sentences using the words from the text

1. Companies have to offer something innovative and different to ________ customers.

2. Government and business leaders have _______ to do what they can to limit global warming.

3. To become a trendsetter in an industry, you have to be _______for new business ideas.