Advisor::

Lic. Melissa Orozco Abrego

Members:

Jorddy Brandon Juárez Sánchez 193055

Lluvia Ximena Briones Aguero 203075

Maria Fernanda Rodriguez Esquivel 203009

Vanessa Angelina Urista Zaragoza 203123

Kandi Janet Rodriguez Medrano 193097

Business Model Project

Dulce tentación

Coffee Store

Piedras Negras, Coahuila, Mexico.

May 23rd , 2023

Project Name: Business Model of a cafeteria

 Business Model Canva

Dulce Tentación is an enticing café business that offers a unique and unforgettable

experience for coffee enthusiasts. The vision of the company is to create a warm and

inviting atmosphere where customers can get in the sweet temptations of life while

savoring the finest coffee and our best environment.

Client Segmentation

In this section it is important to break down the criteria that potential customers will

think about. The team has defined certain key traits of a potential client:

1. Young Professionals (age 22-35): This age group consists of individuals who

are starting their careers and value a comfortable and inspiring environment

to work or meet with colleagues. They may appreciate the café's amenities,

such as reliable Wi-Fi, ample seating, and a menu of quick bites and

energizing beverages.

2. Students (age 18-25): This age group includes college or university students

who seek a conducive environment for studying, socializing, or group projects.

 The café's comfortable seating, access to power outlets, and a menu offering

light snacks and beverages can cater to their needs.

3. Adults (age 30-50): This age group comprises individuals who appreciate

quality coffee, indulgent desserts, and a welcoming atmosphere. They may

visit the café for leisurely coffee breaks, casual meetings, or social gatherings.

Value proposition

At our coffee bar, we offer more than just a cup of joe. We provide a range of
carefully crafted beverages and delectable accompaniments, as well as merchandise
that reflects our unique brand. Here's what sets us apart:

Coffee bar menu

● American coffee - will be regular and decaffeinated for those people who are a
little caffeinated.
● Iced coffee (Frapuccino)- with different flavors to have more customers with
different tastes.
● Hot coffee (Cappuccino)- It will be handled with the same flavors of the
frappuccino, it can be made with different types of milk and sugar for those
who do not like milk or regular sugar and can make more combinations.
 ● Smoothies- of different flavors and made with fresh fruit.

In addition to the beverages that will be provided, there will be accompaniments to

the beverages:

● Whole wheat and white bread- The difference between this and the others is
that it will be created there in the cafeteria to distinguish us from our
competition and we will try to make ½ kilo of freshly baked bread daily.
● Desserts- we will have desserts such as brownie with snow, cheesecake,
mosaic jelly, among many other desserts also made on the premises and with
a unique flavor.
● Lastly, we will also implement merchandise other than edibles such as:
● Mugs- designed in different colors and shapes with our company logo.
● T-shirts- in different sizes with the company logo and different colors.
● Notebooks- we will make notebooks and pens with the logo for those people
who like to write and would like to carry our merchandise everywhere.
● Thermoses- to always have hot coffee and that they can use these same
thermoses in the store and cover the 'to go' area saying that by buying these
thermoses we are helping the environment.

With our diverse beverage options, accompaniments, and unique merchandise, we

would provide a memorable and satisfying experience for our valued customers.
Whether you're a coffee starter, dessert lover, or merchandise enthusiast, our coffee
bar aims to cater to your tastes, elevate your moments, and create a lasting
impression.

Channels

These are the means the company has to deliver the value proposition to its
customers. The customers can get the idea about the products and services of Dulce
Tentacion with the channels such as:

● Social networks: Facebook, Instagram, Tiktok and other social networks

where young people are more proactive there will be a Sweet Temptation
page. Actively, where we will upload daily content, offer discounts, loyalty
cards, among others.
 ● Universities: Partnerships and different programs and Install a stand in
university cafeterias where Dulce tentación coffee will be sold.
● Cafeterias: The store will have a proper menu and the entrance will be
attractive enough so that people can easily notice it from a distance.

Customer relationships

Excellent customer service is our best way of relating to the customer, because by
giving them a good experience, the customer allows us to be part of their day.

The company follows strategies such as:

● Gift cards: which customers can purchase to give to someone else as a gift.
● Loyalty cards: which the customer can obtain by frequenting our cafeteria.
● Coupons and discounts: even if you are not a frequent customer, there will be
seasons where customers will enjoy discounts on our products.
● Suggestions and complaints services: in order to improve our service,
customers can leave us their suggestions, so they will feel confident to
express their dissatisfaction.

Income sources

The cafeteria's main source of income is the sale of food and drinks, with a wide
variety of flavors in both desserts and drinks. But it also has some additional income,
such as catering services for parties, private events, as well as the sale of products
such as mugs, T-shirts, thermoses, notebooks.

Thus expanding the sources of income of the cafeteria and not only focus on the
sale of food and beverages, which although it is the main source of income, you can
get small profits from other products.

Key Resources.

In the area of key resources that the cafeteria has we divide it into 2 which are the
physical resources and human resources.

In the area of physical resources we will use several types of furniture such as:
Wooden furniture- to be able to accommodate the machines, glasses and utensils
that are needed in the cafeteria of which can be:

- Coffee pot. It will be used to create one of our main products which is coffee.

- Capuccinera. Where another type of coffee will be created.

- Cups. Where our products will be served

Tables and chairs- to accommodate the clients so that they can spend a pleasant
moment.

Cash register- where the profits of the coffee shop will be gathered in order to have a
count of the income and expenses of the coffee shop.

On the other hand, human resources will be taken into account which are:

Barista- A qualified person will be used to prepare the coffee and to be able to
provide a good product.

Waiters- The clients are looking for a place where they are attended with kindness
and good service, for this reason we will gather people to be able to do this work and
that their main task is to attend to the client without distractions.

Cashier- A qualified person will be needed for this task since there must be minimal
or no mistakes in this area since it is one of the most important and the one that the
business needs the most to move forward.

Baker- Experienced baker will be hired to create the delicious desserts that will be
sold.

Cook- The person who will use this position is mainly to help the baker to make the
desserts better.
Key activities

Within the cafeteria its key activities are:

Menu planning: having a variety of products that are ideal for our market.
Food preparation: using unique recipes that differentiate us from other cafeterias.

Maintaining quality: preparing each product in the same way, thus ensuring its
quality.

Hygiene standards: one of the most important points in a food business is hygiene,
since consuming food that has been prepared in an unsanitary manner can cause
illness. In addition, having a clean work area speaks very well of the establishment.

Inventory management: as in any establishment it is important to carry out an

inventory and thus have a record of the ingredients that are used; in addition to
having a control on sales and prevent money losses.

Hiring and training personnel: the cafeteria could not be sustained without workers,
so they must be hired and trained in the right way so that they can perform their work
properly.

Ensure excellent customer service: having happy workers makes them do their job
properly, including customer service. This is one of the most important points,
because even if the cafeteria has very good products, if it does not have good
customer service no one will want to return to consume the place.

Partnerships

Our main partnership is with our coffee suppliers, as we strive to have the best
supplier in order to have the best quality in our final products. In addition, there are
also our suppliers of raw materials to cook our desserts.

The above mentioned are the main suppliers, with which we have more contact, but
there are also other suppliers, which provide us with the basic services of our
premises, such as water, electricity, gas, wi-fi, etc. Also, the company in charge of
the maintenance of our machinery is fundamental for us. Finally, delivery drivers are
allied with us for faster deliveries.

Cost structure

❖ Cost of Goods Sold (COGS):

➢ Coffee beans: Using mainly the high quality type of coffee ¨Blue Bottle¨,
each bag goes around $450MXN each. Also, for the maximum quality,
it will be the Kopi Luwak coffee, which has an estimated cost of $1000
MXN each per bag.

Coffee Brands Cost per bag

Blue Bottle $450.00

Kopi Luwak Coffee $1000.00

Starbucks Reserve $750.00

➢ Milk and Dairy Alternatives:

Supplies Costs

Whole milk $28.00

Skim milk $70.00

Soy milk $80.00

Almond milk $50.00

Oat milk $100.00

Coconut milk $40.00

❖ Sweeteners and Syrups:

Ingredient Cost

White sugar

Brown sugar
 Raw sugar

Honey

Agave Syrup

Vanilla Syrup

Caramel Syrup

Hazelnut Syrup

❖ Flavorings and Spices:

Ingredient Cost

Cinnamon $60.00

Cocoa powder $150.00

Nutmeg $70.00

Vanilla extract $150.00

❖ Whipped Cream and Toppings:

Ingredient Cost

Whipped Cream $50.00

Chocolate Shavings $200.00

Caramel $150.00

❖ Extras and Add-ons:

Ingredient Cost

Marshmallows $30.00

Caramel Sauce $45.00

 Chocolate syrup $80.00

Whiskey $500.00

Other liquor $2000.00

➢ Packaging: The cost of packaging materials for takeaway orders or

retail products.

Item Cost

Cups $1600.00

Cup holders $700.00

Straws $60.00

Napkins $100.00

❖ Operating Expenses:

➢ Rent: Average rent gap is $10,000 to $15.000

➢ Utilities: Expenses for electricity, water, gas, and internet services.

Expense Cost

Electricity $7,000.00

Water $500.00

Gas $2000.00

Internet service $1000.00

Licences $1000.00

Advertising $1500.00

Insurance $2000.00
Administrative costs $1500.00

Maintenance $1000.00

Fixed items and others:

Subject Cost

Coffee machines $5000.00

Refrigerator $8000.00

Wage $4000.00

Furniture and decor $10000.00

Other $6000.00

Business model canvas

References

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Investopedia.

https://www.investopedia.com/ask/answers/052215/what-should-be-included-r

estaurant-business-model.asp

Molina, D. (2022, November 4). Qué es el Modelo Canvas y ejemplos de Canvas

reales. Thinking for Innovation.

https://www.iebschool.com/blog/que-es-el-modelo-canvas-y-como-aplicarlo-a-

tu-negocio-agile-scrum/

NONPAREILS BAKERY CAFE, Piedras Negras - Menu, Prices & Restaurant

Reviews - Tripadvisor. (n.d.). Tripadvisor.

https://www.tripadvisor.com/Restaurant_Review-g499439-d9867987-Reviews-

Nonpareils_Bakery_Cafe-Piedras_Negras_Northern_Mexico.html