Presentation on clothing

trend in Indonesia from a

perspective
By: Iqbal Mohammed and Yuke Rizkiya Purba
Introduction – Iqbal Mohammed Achjar
• Operations, marketing and
event guy
• Salam Indonesia
• APRO.id
• Mourinho Print and Cut
• Bachelor of Business and
Commerce from Monash
University, Melbourne, Australia
Introduction – Yuke Rizkiya Purba
•Fashion Designer
•Andi Hartono
•Hutama Adhi
•Okadi Putra
•@byyukepurba
•@orlin
•Graduated from ESMOD, Jakarta,
Indonesia
General Data of Indonesia
Online Data in Indonesia
• It shows the scale in the market
as there are room for further
Internet penetration and as well
as entering the further region of
Indonesia
• Online medias will surely helping
in terms both the exposure and
sales number
• It is pivotal to have depth
understanding on the online
scene
Clothing Industry – Part 1
Clothing Industry – Part 2
Why target the Muslims in Indonesia
Muslimah Women
•1. Fashion Industry never dies
•2. More Mix and Match
•3. Less options than Non Hijab
•4. There are communities for it
•5. In trend
Type of Muslimah Clothing
• 1. Abaya
• 2. Hijab
• 3. Tunic
• 4. Blouse
• 5. Pants
• 6. Skirts
Example of existing competition
Example of existing competition
• Collaborate with many
humanitarian institution
• Many contest, give away,
presents, like for like, share and
you buy and you donate
• Has a special catalogue social
media
Why aim Muslimah Clothing
• Huge market in Indonesia
• People expecting fresh new look with multiple choices
• High demand
• The ability to mix and match
• The rise of the youth Islamic movement
Competitive Advantages
• The rise of the Muslim and hijabi communities
• Vast fashion knowledge – people wants innovation
• Tap into the Islamic market and masjid
• Know who to endorse
• Know how tap into Islamic events and bazaar
Islamic Events
To be Endorsed
• Muslim hijabi influencer with
high number of followers
• Classy style that can be
perceived as hijabi fashionista by
their followers
• High engagement rate with their
followers
Niche Market – Sports Hijab
Sports Hijab
Artis Hijrah
Ustadz
Summary
• The huge market means there are still potential to tap into the
market with the right market penetration and excellent, fresh and
vibrant new collections
• Online medias help to penetrate to the further region of Indonesia
and as well as exposure
• Endorsement is crucial to get the market’s attention to boost sales as
well
• Unchartered niche market in the sports hijab scene
THANK YOU!!!