Basic content on LinkedIn
 Self-introduction
 Education background
 Skills / Awards / Hobbies
 Reflection on Volunteerism Project
Unsatisfactory
Criteria
0-2
 Profile is missing a
professionally appropriate
Profile visual picture and many missing
outlook sections.
 No clear format
 No effort shown
Profile  Profile is not complete and
completeness does not demonstrate target
career or roles.
 No headlines, no prior
education or experiences
highlighted.
Developing
3-5
 Formatting is inconsistent or
distracting.
 Numerous typos/
grammatical errors are
present
 Headline does not
demonstrate target
career/role.
 Unclear role or industry, and
lacking in accomplishments
and motivation.
 Experiences and education
are expressed in point form 
only and not in
chronological order.
Accomplish
6-8
 Unprofessional profile picture
with others or is a selfie.
 Formatting is inconsistent.
 One or two sections missing.
 One or two typos / grammatical
errors present.
 Headline demonstrates target
career/role.
 Identifies opportunity (role,
industry, position), and shows
some basic skills,
accomplishments, and
motivation.
Experiences and education are
expressed in point form only, in
chronological order.
 Some details include the name
of the organization, location
(optional), title, and dates of
employment/education.
Exemplary
Marks
9-10
 Profile picture is professionally
appropriate.
 Formatting is consistent.
 Profile has multiple sections
and is free of spelling, grammar,
and punctuation errors.
 Headline clearly demonstrates
target career/role.
 Authentic, distinctive
expression of one’s brand.
 Identifies opportunity (role,
industry, position) sought and
includes skills,
accomplishments, motivation,
and fit.
 Experiences and education are
detailed in a well-organized and
in reverse chronological order.
 Details include the name of the
organization, location
(optional), title, and dates of
employment/education.
 Listed in order of importance;
begin with action verb; and
detail accomplishments and
quantifiable results.
Description  No description of skills.  Statements are not clearly
of Skills describing tasks or skills
 Some skills are shown but
not related to career /
program
Positive  Language is negative  Language is neutral
Professional throughout profile throughout profile
Language  Action verbs are not varied.  Action verbs are not
 Numerous unprofessional varied.
content expressed.  1-2 negative or
unprofessional content is
expressed
 Statements clearly describe
tasks and skills gained.
 Action statements demonstrate
a variety of transferrable skills.
 Show some evidence of skills
confidently
 Language is neutral
throughout profile
 Action verbs are varied, yet
the selection is conventional
or homogenous.
 Not offering much space to
describe tasks, duties,
transferable skills and
accomplishments in a detailed
way.
 No negative or unprofessional
content is expressed
 Statements clearly describe
tasks and sets of skills relevant
to the career / program.
 Action statements demonstrate a
variety of transferrable skills.
 Show evidence of skills
confidently where information
is given to further validate
skills, interests, and abilities
 Positive, engaging, and
enthusiastic language
throughout profile that helps
demonstrate student’s
achievements.
 Action verbs are varied, and
well-chosen to demonstrate
tasks, duties, transferrable skills
and accomplishments related to
career goals.
 No negative or unprofessional
content is expressed
Total (20%)