Business Communication

April 2023 Examination

Q1. You work in the IT Industry. You have recently developed a new mobile
application which you have started offering to your clients. Most of your customers
have been using your competitor's application which is highly rated. When you did the
market analysis, you realized clients are not willing to try out your application. What
measures will help you enhance your credibility in the market? (10 Marks)
Ans 1.
Introduction
IT stands for information technology and has become the fastest-growing industry. It has
enhanced in value as no industry has given such high performance in the establishing world
and is an essential driver of world financial development. Economies of pressing and scale
demand from ventures and consumers identify this most valuable industry.
The IT organization of the U.S.A. defines 'information technology' as encompassing every
possible element of information systems based on desktop computers. The information
technology market's software and hardware growth involve everything from computer
systems to the design, execution, growth, and research study of management systems and IT.
Owing to its wide range and straightforward accessibility, the demand for IT solutions has
enhanced widely over the years. The IT field has expanded as a substantial worldwide
resource of employment and development.
Concepts and applications
As stated in the inquiry, our business has built a new mobile application for our clients. They
are currently using a few other applications with high pricing. They are reluctant to attempt
our application and unwilling to try it.
Here are some ways we can increase our credibility-
a) Staying true to our word- Staying true to our word will establish trust fund and
reliability. Consistency, punctuality, and ethical business techniques will allow our
application to expand organically and position itself as a trustworthy product. We should
obtain comments and reviews on electronic systems and social networks to display our
delighted customers.
b) Providing excellent services and getting recommendations- This is the most effective
way to create a reputation by supplying extraordinary services and deals from clients. We can
better construct integrity by obtaining involved in conferences, talking engagements, and
thought leadership teams, extending our expertise as widely as feasible. Coupling the work
with the original customer responses on dealing with our company and the end product is
engaging.
c) Deliver on what was sold- The most effective method to construct a trust fund and
develop a reputation is not through household logos. It's about providing value to the client
through the product they spent for. We should appropriately construct the business, and the
vast logos can immediately follow it. Strong customer relationships are valuable; we can use
them as references for video testimonials, leads, and G2 reviews.
d) Consistency is the key- We should constantly correspond by developing a method,
discussing client assumptions, and rightly providing it without any ifs and buts. Lastly,
always provide A+ customer support, pay attention to your client, and talk much less. As
soon as the customers trust us and believe our words, we focus on providing more than is
asked for in all possible means.
e) Let staff and clients build our reputation- If we're meeting our customers' expectations,
supplying them with what they desire, and delivering A+ services, we can maintain our
exclusive product; our client will do that for us. Referral marketing is the most affordable and
one of the most reliable types of product promotion. It can raise the growth of the business by
growing its productivity.
f) Collect bad customer stories- Being a collector can boost our business' reputation.
However, instead of gathering excellent consumer stories, we should concentrate on
collecting bad ones. Managing their troubles and providing solutions will be fantastic for our
business.
g) Leverage third- party recommendations- Speaking on the surface about our firm's
strengths and differentiators in pitches and marketing materials is necessary. The best way to
do this is by leveraging third-party recommendations that can drive our credibility. Being
admired by customers, experts, industry influencers, and journalists will demonstrate how we
provide our services and how we are compared to the competitors.
h) Associate with trusted influencers- If we want to target a larger audience, we need to do
influencer advertising. Associating our brand with influencers whom the people respect,
appreciate, and depend on will transfer that regard, affection, and self-confidence to you. We
should constantly remember that influencer selection needs to be straightened with our goals
and values.
I) Focus on the customer and client longevity- Consumer and client durability are crucial.
To make long-lasting customers, we need to frequently deliver the value they have paid to
maintain them satisfied and satisfied. We should deal with our clients once they are more
than happy. Even if we are small, commitment will pay dividends with time and confirm to
future consumers that they are trustworthy.
Conclude
Structure, trust, and credibility are rigid. We require to satisfy our customers and make them
pleased to ensure that they advise our product to others and raise our sales.
Raised sales will cause raised revenues. That is the sole purpose of doing business.

2. Based on the stage that you are in your career, prepare a chronological or functional
resume for a position in your dream company. You need to create your resume in any 1
format chronological OR functional, properly justifying your choice. (10 Marks)
Ans 2.
Introduction
Selecting a career can assist us in choosing the abilities and education we need to support that
career; making well-thought-out and prudent decisions regarding our careers can enhance our
possibilities of success. Choosing the proper job is time-consuming, and much research is
needed. An occupation can additionally be defined as the activities and progression we have
taken throughout the working years of our life. Primarily they associate with our line of work.
It consists of different tasks we have undertaken, titles we have held, and success over a
period. Simply put, a profession involves everything related to career growth, including our
choice of career and improvement. Our solitary profession could consist of various working
courses.
For instance- A person has signed up with a business after graduation with an annual plan of
2 lakh rupees. He worked there for two years and left for another company with more
excellent pay and designation. He gave three years to that company and looked for a more
fantastic setting. He is now getting a yearly package of 3 lakh rupees. This is what we call a
job process.
Concepts and applications
Based on my qualifications and experience, let's prepare an attractive resume.
Summary of qualifications

 Three years operating in a personal manufacturing firm

 Two years as a financial investment officer
 After two years of dealing with my venture
 Skilled in material writing, MS word, and outlook
 Exceptional communication, people, and persuading abilities
 Sales experience that consists of abilities to close a deal

Professional experience
The advertising worked as a sales policeman for three years in ABC producing firm and
created sales of 30 crores for three years.
Headed the group when the team head was off work because of personal factors
Cared for stocks and stock and aided the company in the optimum utilization of resources
I also learned and worked in the monetary department for some time and learned to account.
Financial investment police officer; after effectively taking the firm's sales from ground to
skies, I worked as an investment officer for the same company and invested its excess money
in the business, creating cash for the business.
Likewise, please take out the wrong financial investment choices before my consultation and
guide them toward a better place.
Aided the business in making all the paperwork and took approval from SEBI regarding the
launch of its IPO, yet as a result of some reasons, we did not release that IPO
Entrepreneur, I started my very own venture.

 Two years of taking care of supply chain, manufacturing, and sales

 Successfully running a profitable company
 First-year was breakeven, and after that, the 2nd year was profitable

Above, I have created my return with all my work experience. From the beginning of my
occupation till currently, I have operated at various places, and currently, I am working in my
own business that I began two years ago.
I chose to write my resume in chronological order because of the following reasons-
a) Sequential resume makes it easy for the business to check out and scan the entire paper in
very little time. The information in this resume is so plainly set up that all relevant
information, like qualifications, skills, and the called-for account, are easily seen.
b) Chronological format aids applicants in locating it easy to cover the problems in their
resume. It provides excellent circulation and showcases everyday work experience.
c) It produces a stunning impression on the candidate.
d) This sort of return supplies an arranged and neat seek to the review.
e) This type of resume can be utilized for versatility for subtractions and additions. If any
new job experience has been added, then just a single area needs to be incorporated in
between the writings without making any adjustments.
f) This is a conventional format approved by all in the corporate market.

Disadvantages of Functional resume

Businesses might not, such as functional resumes, for two factors. Initially, when a recruiter
takes a look at a reasonable return, it could elevate a red flag. The standard significance is
that the candidates utilize practical resumes to hide their imperfections. This could consist of
a warning job that requires hidden or uneven development. The job experience would consist
of nothing. Using a functional resume format can make employers assume that the applicant
is hiding something and make them worried.
One more factor employers prefer to avoid functional resumes is that they are challenging to
review. They are complex and hard to understand. By this, we suggest that employers do not
care about our certifications and abilities. They want to know where we found that and
exactly how we did it. That provides much-needed information regarding the abilities.
For example- When we sent a resume to a recruiter, we pointed out that we have fantastic
fundraising abilities. That is excellent, yet where did we discover those abilities for a massive
firm or discovered them while helping nonprofit organizations? Or did we learn those
abilities while benefiting the neighborhood PTA? Those organizations do not have anything
comparable, and the learnings and experiences will vary.

Conclusion
We have mentioned why we picked the chronological format over the practical format. We
have discussed the advantages of using a sequential return and exactly how it assists an
applicant in producing a much better perception. Additionally, we pointed out the negative
aspects of using a valuable return and how it does not impress recruiters.

Q3. Your credibility is affected by your attention to detail while completing

business messages. In view of the above statement.
a. Highlight the importance of proofreading your documents with any 4 time-
tested techniques. (5 Marks)

Ans 3a.
Introduction
Proofreading can be defined as printing an early duplicate of a message. This early copy is
maintained as proof and taken a look at, catching spelling, grammatical, and formatting
mistakes and contradictions.
Concepts and applications
As we reviewed the meaning of proofreading. Now we require to study different proofreading
strategies and their importance.
a) It lets people read our message, not mistakes- Ignored errors are distracting. We want
our leaders to refrain from locating keying errors while we are attempting to share an
important message. We desire them to have a smooth analysis experience to ensure that our
message is loud and clear to them. Our writing should aim to interest and notify, however,
always to satisfy the readers.
b) It enhances our authority and protects our reputation- A paragraph created with errors
can promptly affect our trustworthiness. If we obtain time to polish our writing, the document
will positively affect the viewers. A well-written text can transform the game and shield our
online reputation.
c) Proofreading ensures we say what we mean to say- All of us understand that using
punctuation is compelling and can transform the meaning of a sentence. We have all
stumbled upon a drifting meme around the internet that shows different versions of the same
sentence.
"A woman, without her guy, is nothing."
"A woman: without her, man is absolutely nothing."
These two sentences have different meanings. They have the exact words, but the spelling has
made their significance different.

There are different techniques for proofreading. Let's discuss them

A) Refresh and read- Once we have finished writing, the best way to proofread it is to
rejuvenate and read. It consists of restoring the mind and removing our head so we can
proofread the record from a third person's perspective.
b) Read it out loud- This is likewise an efficient means of proofreading. Grammatical
mistakes can be determined when they are spoken up loud. A sentence that seems exact
theoretically can appear awkwardly phrased when spoken.
c) Remove the excessive content- While proofreading, we will learn a great deal of
unnecessary content that could be more useful and should be removed. We should focus on
eliminating adverbs and unnecessary turns of phrases.
d) Avoid the jargon- All markets have their terms. Nonetheless, our works should have a
few vocabulary and technical terms that are easy to read and understand. So, this strategy will
aid us in getting rid of all the technological words to make analysis easy for our viewers.

Conclusion
Proofreading is essential as it makes our writing easy to review and exact. Every writer
should proofread their file, so there are no grammatical mistakes, which is perfect for
reading.
b. In order to make your content mobile friendly what are the key aspects you need to
focus on? (5 Marks)
Ans 3b.
Introduction
Mobile-friendly content can be seen and played on a mobile phone like a tablet or a phone
and is developed to get used to the smartphone's small screen.
Concepts and applications
Trick facets to concentrate on to produce mobile-friendly content are-.
a) Keep the title short- Titles are a feature that can assist us in creating mobile-friendly
content. Titles can obtain high clicks, and an attractive title can be made by using search
phrases in the title.
The keyword phrases should be kept close to the title for search engine optimization. In
addition, bear in mind that everybody is regularly looking for keyword phrases on google.
b) Create content in chunks- We must focus on the malfunctioning content for small-screen
smartphones. Because no specific patterns are complied with by the customers, chunking the
content becomes much more vital. Brief and attractive content implies giving all the needed
content, in other words, views. In reality, chunking involves developing visually different
content systems that make good sense in the context of the bigger whole.
c) Write short paragraphs for mobile-friendly content- One more important factor that
requires to be focused on is composing little paragraphs for mobile-friendly sites. After the
content is chunked and lessened for mobile phones, change the content right into short areas.
Each paragraph should target a solitary point. Moreover, concise content is easy to focus on,
and extra entertaining as this era is straightforward content.
d) Reading patterns- We should concentrate on reviewing the pattern. Checking out patterns
can be practical and job in a different way on desktops compared to mobile devices. Desktop
customers can adhere to the F-shaped or gold triangular study pattern.

Conclusion
This is an advanced time in which every little thing is being exchanged for innovation. This is
the time of modernization, and the supply should be according to demand.

Throughout brief videos, if we develop long ones, we do whatever needs to be corrected. We

should focus on creating short content that will interest the audiences.
To enhance credibility in the market, offering a free trial,
gathering feedback, offering incentives, improving
marketing strategy, providing excellent customer support,
and collaborating with influencers can help increase brand
awareness and reach a wider audience, leading to increased
customer base.
Explanation :
To enhance your credibility in the market, you can take the
following measures:

 Offer a free trial: Allow customers to use your

application for a limited period of time for free. This will
give them the opportunity to test the application and
see its features.

 Gather feedback: Get feedback from customers who

have used your application. This will help you to
identify the areas that need improvement and make
necessary changes.

 Offer incentives: Offer incentives such as discounts or

cashback for customers who switch from your
competitor's application to your application.

 Improve your marketing strategy: Re-evaluate your

marketing strategy and identify areas that need
improvement. For example, you could try a different
marketing approach or target a different audience.

 Provide excellent customer support: Ensure that you

have a responsive customer support team in place to
handle any issues that customers may face while using
your application.

 Collaborate with influencers: Collaborate with

influencers who have a strong following in your target
market. This will help you to increase brand awareness
and reach a wider audience.
Knowing who your competitors are is pointless unless you do something
with that information. Learn how to build your own competitive
analysis matrix that organizes your collected information into useful,
usable data. In this article, Amanda Short elaborates how you can start
improving your mobile app today.
The mobile app industry is arguably one of the most competitive industries in the
world. With around 2.8 million apps available for download in the Google Play store
and 2.2 million in Apple’s App Store, getting your app seen, let alone downloaded,
can be difficult.

With such fierce competition, it is important to make your app the best it
can be. One of the most productive ways to do this is by conducting a
competitive analysis to see where your competitors are at, what is
working for them, what isn’t and what you can do better. Why should
customers choose you?

A competitive analysis should be conducted in various stages of an

app’s life, the first being when the app is still in the idea stage. In this
stage, you’ll need to identify whether there is even a market for your
idea and, if so, what that market looks like.

The second stage is a periodic revisit. Competitors can easily enter and
exit in today’s market. Staying up to date on what that market looks like
is important.

The third one is before you make any major changes to your app or
business model’s structure. And if you entered the market without ever
conducting one, please stop and do one now! Even if you are doing
well, it is important to know where you stand.