NMIMS Global Access School for Continuing Education

Course: Business Communication

Internal Assignment Applicable for April 2023 Examination

1.
Introduction -
IT stands for information technology and has become a fast growing industry. The study of
computers or communication systems for the ultimate use, retrieval or transmission of
information is known as information technology.
It has grown in value because no other sustainable sector in the world has achieved such a level
of performance and is a major driver of global financial development. A thriving economy and
strong business and consumer demand make it a very important industry
The IT Association of America defines "information technology" as encompassing all
computer-based information systems. Software and hardware development in the information
technology market includes everything from computer programs to the design, construction,
development and research of information systems and management.
Due to its wide scope and easy accessibility, the demand for IT solutions has increased
significantly over the years. The IT sector has become a major global resource for recruitment
and development

Concepts and applications

The company has launched a new mobile app for our customers. They currently use other
expensive applications. They are reluctant to try our app and are not willing to try.
As mentioned in the survey, our company has developed a new mobile application for our
customers. They currently use several other apps with higher prices. They hesitate to try our
app and they don't want to try.
Ensure your credibility - Audience response to your post depends a lot on your credibility, the
level of your credibility is based on your credibility and the trust you inspire in one or the
other. listeners who knew and trusted you. you must have high credibility for your message to
be accepted.
On the other hand, when you establish a relationship of trust, it is much easier because you no
longer need to devote time and energy to it.Building market credibility, offering a free trial,
collecting feedback, offering benefits, developing a marketing strategy, providing excellent
 customer service, and working with influencers can help build brand awareness and reach a
larger audience.

Description:
To increase your credibility in the market, you can follow these steps:
 Staying true to our word- Staying true to our word will establish a fund of trust and credibility.
Consistency, punctuality and ethical business strategies allow our app to grow on its own and
position itself as a trusted brand..
 Offer Excellent Services and Get Referrals - This is the most effective way to build reputation
by delivering exceptional services and deals from customers. We can better build integrity by
participating in conferences, discussions and speaking engagements, and thought leader
groups, expanding our expertise as widely as possible.
 Offer a free trial: Allow customers to use your app for free for a limited time. This gives them
an opportunity to test the app and verify its functionality.
 Offer incentives: Offer incentives, such as rebates or discounts, to customers who switch from
a competitor's app to your app.
 Improve your marketing strategy: review your marketing strategy and identify areas that need
improvement. For example, you can try a different marketing method or target a different
audience.
 Provide excellent customer support: Make sure you have a responsive customer support team
to resolve any issues customers may encounter while using your app.
 Bring in Sales - The most effective way to build trust and build reputation is not through
personal logos. It's about providing value to the customer for the product they spent on. We
have to build the business well and the big logos can quickly follow. Strong customer
relationships are essential.
 Objective: to demonstrate that we can take a step back from emotional situations and look at
the problem from all angles.
 Awareness of community needs: Community members know directly or indirectly that you
understand what is important to them.
 Credentials, Knowledge, and Experience: Your audience needs to know they have what it takes
to fuel your message, whether it's education, professional certification, special training, past
accomplishments, or simply because that you have done your research.
 Endorsement: An endorsement is a statement made on your behalf by the person who gave it
Make sure your audience accepts you as an expert.
 Performance: It's not enough to show off impressive communication skills, people need to
know they can count on you to get the job done.
 Stay true to our word - Being true to our word will build trust and accountability. Consistency,
timeliness, and sound business practices allow our app to grow organically and position itself
as a trusted brand. We have to get reviews and ratings on electronic systems and social media
to show our satisfied customers.
 Provide excellent services and get referrals: This is the most effective way to build reputation
by providing exceptional services and offers from customers. We can build integrity in the best
possible way by attending conferences, briefings, and thought leadership groups, expanding
 our expertise as widely as possible. Linking the work with the initial customer feedback about
the relationship with our company and the final product is exciting.
 Focus on customers and customer longevity - Customer and customer sustainability is
important. To build long-term customers, we must always deliver value for money to keep
them happy and satisfied. We have to deal with our customers when they are most satisfied.
Even if we are small, commitment will pay off in the long run and prove to future buyers that
they are trustworthy.

Conclusion
Structure, trust and loyalty are powerful. We have to satisfy our customers and keep them
happy to ensure that they recommend our product to others and increase our sales.
More sales will generate more revenue. This is the sole purpose of doing business.

2.
Introduction
Chronological

In a chronological resume, the job information section dominates and is just after the
introductory information and statement. The chronological format is the most common format
for resumes, and many employers prefer these formats because they present your work history
in a clear, easy-to-follow manner.

Functional

A Functional CV is also known as a CV of skills, it highlights your skills and abilities,

identifies employers and educational information in the subcategories. This program
emphasizes individual knowledge areas rather than career history. A functional resume is often
considered by those with a limited or spotty work history, but many employers are wary of this
format.

Concepts and applications

We are preparing an attractive CV based on my qualifications and experience.

Editing your CV

If you apply, there may be many other applications for the same position. Hundreds or
thousands of CVs are sent for the same job, so you want your employer to know that you are
the right person - and only you.

A CV is designed to give potential employers a "snapshot" of your qualifications (but not the
big picture). A resume is designed to get you an interview where you can expand and describe
your skills in detail. Therefore, your resume should be a short document. It should only contain
information relevant to the situation and should be attractive

Professional experience
I worked in the production and quality department. in the tire industry, I found an engineer
who did very well in the department. because goals are reached before days. with quality
products. For me the production was only 1200-1500 tires shift. from my tenure, production
increased from 15,000 to 2,100 per shift.
In the quality department to improve quality products. about 18% errors, after my rent
problems were reduced from 18% to 12%. after 1-2 months, the rejection rate decreases and
eventually goes from 3.8% to 4.6%.

I chose to write my resume in chronological order because of the following reasons-

a) Sequential snapshot allows the company to easily check and scan the entire log in a very
short time. The information in this CV is organized in such a way that all important
information, such as qualifications, skills and required account, are easily visible.
b) Chronological format helps candidates to easily find problems in their CV. It provides
excellent coverage and reflects the experience of daily work.
c) It makes a wonderful impression on the candidate.
d) This type of return allows a clean and systematic search of the test.
e) employers know this and can easily find information
f) highlights of job growth and development
g) continuity and stability of the employer
h) This type of program can be used for subtraction and addition variables. If you have added
new job information, you should include only one field in your entry without making any
changes.
i) It is a standard format trusted by everyone in the business market.

xxxx
 xxxx@gmail.com
Contact: +91-9472940XXX

Summary of Qualification
 Engineer (Process) at ASIAN Tire Factory LTD. Jalandhar (Punjab)
 Assistant Engineer (Process) at RALSON (India) LTD. Ludhiana (Punjab)
 B.E in Chemical Engineering from Sant Longowal Institute of Engineering and Technology
(SLIET), Punjab, India (MHRD, Govt. of India)

Education

 Bachelor of Engineering (B.E) in Chemical Engineering from SLIET in 2019

 Diploma in Chemical Technology from SLIET in 2016
 Certificate in Paper printing technology from SLIET in 2014
 Matriculation from B.D. Public school, (CBSE)

Work Experience
 Current Organization: ASIAN Tire factory LTD. Jalandhar (Punjab) From 14.01.2022 To Till
10.05.2022

 Designation: Engineer

 Work as quality engineer in tyres industry in extruder section and curing section where
improved the quality of products and improved the productivity of plant.

 Previous Organization: RALSON (India) LTD. Ludhiana (Punjab), From 20.12.2019 To

12.01.2022
 Designation: Assistant Engineer

Work as production and quality engineer in tyres industry in extruder section and curing
section in different plants such as cycle and auto tyres and cycle tube where improved the
quality of products and improved the productivity of plant.

Internship
 B.E from National Fertilizers Ltd., Bathinda, Punjab (45 days) in 2018

 Diploma from Indian oil corporation limited, Baurani, Bihar (45 days) in 2015

 Certificate Hindustan media ventures Limited Patna, Bihar (45 days) in 2013

Disadvantages of functional
Companies may not do this, as a continuation of work, for two reasons. If a recruiter initially
wants a reasonable rate of return, it may raise a red flag. A common explanation is that
candidates use effective CVs to hide their imperfections. It can be a sensitive task that requires
hidden or constant development. Work experience will count. Using an active resume format
can make employers think the candidate is hiding something and worry them.
Another reason employers prefer to avoid active CVs is that they are difficult to review. They
are complex and difficult to understand. This suggests that employers do not care about our
qualifications and skills. They want to know where we got it and exactly how we did it. This
provides the necessary information about the skills.
For example, when we sent a letter to a recruiter, we highlighted that we have excellent money-
making skills. That's great, but where did we get these big company skills or did we get them
while helping nonprofits? These organizations are not like any other, and the courses and
experiences will be different.

Conclusion
We mentioned why we chose a history format instead of an active format. We discussed the
benefits of using sequential feedback and how it helps the applicant make the best impression.
We've also described the downsides of using a key return and how it can impress employers.

3a.
Introduction
Proofreading state that the final check done on the documents/manuscript. Done in the last list
of documents. purpose of eliminating spelling, grammar and punctuation errors, formatting
errors, etc. or
Proofreading is defined as the stage of checking the quality of your documents, your last
chance to ensure that your documents are ready to deliver your message and image to your
target audience.

Concepts and applications

Although we have revised the definition of error checking. Now we need to study different
testing techniques and their importance.
a) It allows people to read our message, not the mistakes. Ignored mistakes are annoying. We
want our leaders to avoid seeing mistakes when trying to share an important message. We want
them to have a smooth scanning experience so we can make sure our message is clear and
understandable to them. Our writing should aim to interest and inform, but always delight the
reader.
b) To increase our authority and protect our reputation - A faulty section can immediately
affect our credibility. If we are given time to improve our writing, the document will have a
positive impact on the viewers. Well-written copy can change the game and protect our
reputation online.
c) Proofreading makes sure we mean what we say. We all understand that using punctuation is
persuasive and can change the meaning of a sentence. We've all come across a meme floating
around the internet that shows different versions of the same phrase.

There are several methods of error checking. Let's discuss them

• Multiple Steps: Go through the document several times, focusing on a different aspect each
time. for example, look for content errors first and layout errors second.
• Take your time – Quick proofreading is not thorough proofreading.
• Give yourself some distance – if possible, don't re-examine the text immediately after
finishing the document, let your mind wander to a new topic and come back refreshed later.
• Viewing complex digital documents on paper: Some people have trouble reading web
pages, online reports, and other digital documents on a screen. if you run into problems, print
out the materials to review on paper.
The time you should spend proofreading depends on the length and complexity of the
document and the format. A typo in an email to your team may not be a big deal, but a mistake
in a financial report, contract or medical record can be very dangerous.

Conclusion
Proofreading is an important because it makes our writing more legible and accurate. Every
writer should proofread their files so there are no grammatical errors, they are readable.
Proofreading is an important because it's your last chance to ensure the quality of your
communication efforts and to ensure that no writing, design, or production error will undo all
the hard work you've put into it. proofreading should be more than just looking at the text

3b.
Introduction
Mobile-enhanced content can be viewed and played on a mobile device such as a tablet or
phone and is designed to accommodate a smaller smartphone screen. Mobile expands your
options as a content creator and gives your audience members a wider range of engaging ways
to consume your content.

Concepts and Applications

Tactics to focus on to produce user-friendly content are.
a) Keep the title short: Titles are a feature that can help us create mobile-friendly content.
Articles can get a lot of clicks and attractive articles can be created using the search terms in
the article.
Keyword phrases should be kept close to the article for search engine optimization. Also
remember that everyone is always looking for key phrases on Google.
b) Block content creation - We need to focus on content that doesn't work well for small
screen smartphones. Since there are no specific patterns that customers follow, content
integration is very important. Concise and engaging content means providing all the content
that is necessary to be viewed in other words. Indeed, integration involves the development of
different content systems that make sense in the context of a larger whole.
c) Write short sections of mobile-friendly content – Another very important thing to focus
on is making short sections of mobile-friendly sites. After the content is processed and
optimized for mobile devices, convert the content into short sites. Each section should focus on
one area. It's also easier to focus on short and funnier content since it's direct content this time
d) Learning Patterns - We need to focus on looking at the pattern. Viewing templates can be
useful and work differently on desktop computers than on mobile devices. Desktop clients can
stick to the F-shaped or golden triangle studio model.
e) Location-Based Services: Location-based social networks connect the virtual world of
online social networks with the physical world of stores and other places. As mobile Internet
usage in general continues to grow, location-based networks hold the promise of becoming an
important business environment as mobile consumers become a major economic driver.
f) Cloud-based services: Mobile communication is suitable for cloud-based services that rely
on resources stored in the cloud.
g) Mobile Podcasting: Smartphone-based podcasting tools make it easy to record audio on the
go and post the finished podcast to your blog or website.
h) Gamification: Adding gaming features to web applications and services, known as
gamification, can increase audience engagement and encourage repeat use.
i) Augmented Reality: Data overlayed on live camera images can enrich the consumer
experience and provide actionable insights for business users.
j) Wearable technology: From virtual glasses to smart watches to fitness trackers, wearable
technology is taking mobile connectivity to the next level. some of these features serve as help
screens and controls for other mobile devices, but others are designed for standalone use. One
of the promises of wearable technology is to simplify and improve the daily tasks of consumers
and workers.

Conclusion
It's an advanced time where everything is traded for innovation. Times are modern and supply
must match demand.
Between short videos, when we make long videos, we do what needs to be right. We should
focus on creating short content that engages the audience.