Assignment No.

-2
B.Com 3rd year

1) What is Message Development?

2) Discuss the role of advertisement effectiveness.
3) Pre & Post testing techniques for advertisement. discuss
4) Short note on:
i)Advertising Agency
ii)Ethical & Legel aspect of advertising
5) Discuss the role of Advertising Agency in effective advertisements?
6) Explain the types of Advertising agencies?
7) How you select advertising agency for your product?
8) Difference between advertisement & Personal Selling?
9) Discuss the term “After Sales Services” ?
10) Discuss “Customer Satisfaction” in detail.