ECOLE SUPERIEUR DE GESTION

COURSE: OHADA ACCOUNTING

BUSNESS PLAN

LEAFLET COCOA PARTNERSHIP

Members

 NAMA MBIDA
 ASANG LENITA
 LEVAI ALINE
 NKWAIN JACKSON MBENG
 TIEMANI TCHEUMANI STELLA

Lecturer

Mr. TAGEM

ACADEMIC YEAR: 2018/2019

A) INTRODUCTION ........................................................................................1

B) GENERAL REQUIREMENTS FOR COCOA PRODUCTION.......................3

 Capital formation...................................................................................... 3
 Land preparation and labour ................................................................... 3
 Climate requirements............................................................................... 4
 soil requirements ..................................................................................... 4
 Seed propagation .................................................................................... 4
 Availability of natural and artificial shades ............................................... 4
 Irrigation ................................................................................................. 5
 Manure and fertilizers pruning ................................................................. 5
 Pests and diseases.................................................................................. 6
 Planting material selection ....................................................................... 6
 Cocoa maintenance or management ...................................................... 7
 Yield ......................................................................................................... 7
 Harvest and threshing.............................................................................. 8
 Post harvest ............................................................................................. 9
C) MARKETING PLAN ....................................................................................9

 Pricing policy ............................................................................................ 9

 Sales and distribution plan .................................................................... 10
 Transaction process between business and customers ........................ 10
 Advertising and promotion plan ............................................................. 11
D) SWOT ANALYSIS OF PROJECT ............................................................. 12

 Internal appraisal ................................................................................... 12

 External appraisal .................................................................................. 12
E) CONCLUSION .......................................................................................... 13