Clipuri

Imagini video Link-uri Pop-upuri Simplu Serios Amuzant

Imagini Pearson 1 0.006 0.006 0.053 -0.045 0.016 -0.079
Correlation
Clipuri video Pearson 0.006 1 -0.071 -0.176 -0.004 -0.113 0.036
Correlation
Link-uri Pearson 0.006 -0.071 1 0.040 0.022 -0.069 -0.040
Correlation
Pop-upuri Pearson 0.053 -0.176 0.040 1 -0.033 0.005 -0.044
Correlation
Simplu Pearson -0.045 -0.004 0.022 -0.033 1 -0.010 0.102
Correlation
Serios Pearson 0.016 -0.113 -0.069 0.005 -0.010 1 0.048
Correlation
Amuzant Pearson -0.079 0.036 -0.040 -0.044 0.102 0.048 1
Correlation
Interactiv Pearson ,204* -0.067 0.003 0.062 0.017 -0.046 0.060
Correlation
Influență reclame? Pearson -,187* 0.027 -0.145 -0.057 0.065 -0.065 ,194*
Correlation
Publicitatea presa Pearson 1,000** 0.006 0.006 0.053 -0.045 0.016 -0.079
scrisă Correlation
Publicitatea - Pearson 0.006 1,000** -0.071 -0.176 -0.004 -0.113 0.036
televiziune Correlation
Publicitatea online Pearson 0.035 -0.064 ,963** 0.015 -0.003 -0.012 -0.031
Correlation
Facebook Pearson 1,000** 0.006 0.006 0.053 -0.045 0.016 -0.079
Correlation
Instagram Pearson 0.006 1,000** -0.071 -0.176 -0.004 -0.113 0.036
Correlation
YouTube Pearson 0.021 -0.026 ,899** 0.024 0.012 -0.060 -0.081
Correlation
TikTok Pearson 0.053 -0.176 0.040 1,000** -0.033 0.005 -0.044
Correlation
Twitter Pearson -0.017 -0.024 0.010 -0.028 -0.027 -0.078 -,200*
Correlation
Publicitatea online Pearson -,191* -0.072 -0.133 ,187* -0.011 0.077 0.012
este mai eficientă Correlation
decât publicitatea
tradițională?
Vârsta Pearson -0.068 0.078 -0.006 -0.009 ,226* ,190* 0.106
Correlation
*. Correlation is
significant at the
0.05 level (2-tailed).
**. Correlation is
significant at the
0.01 level (2-tailed).
a. Cannot be
computed because
at least one of the
variables is constant.
 Publicitate Publicitate
Influență a presa a- Publicitate
Interactiv reclame? scrisă televiziune a online Facebook Instagram YouTube TikTok Twitter
,204* -,187* 1,000** 0.006 0.035 1,000** 0.006 0.021 0.053 -0.017

-0.067 0.027 0.006 1,000** -0.064 0.006 1,000** -0.026 -0.176 -0.024

0.003 -0.145 0.006 -0.071 ,963** 0.006 -0.071 ,899** 0.040 0.010

0.062 -0.057 0.053 -0.176 0.015 0.053 -0.176 0.024 1,000** -0.028

0.017 0.065 -0.045 -0.004 -0.003 -0.045 -0.004 0.012 -0.033 -0.027

-0.046 -0.065 0.016 -0.113 -0.012 0.016 -0.113 -0.060 0.005 -0.078

0.060 ,194* -0.079 0.036 -0.031 -0.079 0.036 -0.081 -0.044 -,200*

1 ,220* ,204* -0.067 0.001 ,204* -0.067 0.028 0.062 -,190*

,220* 1 -,187* 0.027 -0.172 -,187* 0.027 -0.055 -0.057 -0.023

,204* -,187* 1 0.006 0.035 1,000** 0.006 0.021 0.053 -0.017

-0.067 0.027 0.006 1 -0.064 0.006 1,000** -0.026 -0.176 -0.024

0.001 -0.172 0.035 -0.064 1 0.035 -0.064 ,902** 0.015 -0.004

,204* -,187* 1,000** 0.006 0.035 1 0.006 0.021 0.053 -0.017

-0.067 0.027 0.006 1,000** -0.064 0.006 1 -0.026 -0.176 -0.024

0.028 -0.055 0.021 -0.026 ,902** 0.021 -0.026 1 0.024 0.024

0.062 -0.057 0.053 -0.176 0.015 0.053 -0.176 0.024 1 -0.028

-,190* -0.023 -0.017 -0.024 -0.004 -0.017 -0.024 0.024 -0.028 1

0.054 -0.108 -,191* -0.072 -0.103 -,191* -0.072 -0.092 ,187* 0.131

-0.045 0.057 -0.068 0.078 0.031 -0.068 0.078 -0.009 -0.009 -0.053
Publicitatea online
este mai eficientă
decât publicitatea
tradițională? Vârsta
-,191* -0.068

-0.072 0.078

-0.133 -0.006

,187* -0.009

-0.011 ,226*

0.077 ,190*

0.012 0.106

0.054 -0.045

-0.108 0.057

-,191* -0.068

-0.072 0.078

-0.103 0.031

-,191* -0.068

-0.072 0.078

-0.092 -0.009

,187* -0.009

0.131 -0.053

1 -0.067

-0.067 1