Modern Science Herbal Wisdom

= Modern Herbal Nutrition

For internal training only

 Self-check:
How much time do you spend on screen per day?

A: Less than 5 hours

B: 5-10 hours
C: More than 10 hours

For internal training only

 Screen Time
Work and learn from home increased hours spent
In Year 2021,
Malaysian Spent Average

17 Hours 39min
A Day on Screen

+3 hours
Compared to year 2020
Increased due to
work & learn from home
For internal training only
 It's 7:00 am. You are asleep and there is a sudden knock on
the door. Behind the door are your parents, who came to
have breakfast.

In your fridge, you have bread, milk, juice, and a jar of jam.

What will you open first?

ANSWER: Your Eyes

For internal training only
 Once we wake up, we start using our eyes for every single
moment without a rest…

Study time Working Reading

Social Media Entertainment

For internal training only
 Know your eye better, For a better vision

What is retina?
• Light sensitive layer which lines the inside
of the eye

What is macula?
• The retina’s central portion
• Responsible for focusing central vision in the
eye

Photo source: American Academy of Ophthalmology

For internal training only

 We are exposed to blue light every single day
What is Blue Light?
• Blue light is a light which has a wavelength of between approximately Near IR
380nm and 420nm.
• It has a very short wavelength, and so produces a higher amount of Visible Light
energy.
Harmful blue light penetrates the
macular pigments and harms the retina
Blue Light (380-420nm)
Retina UVA (315-380nm)
UV Light
UVB (280-315nm)
Filtered by lens or cornea

Digital electronic devices emit blue light that can cause eye
strain and may lead to eye problems over time.
For internal training only
 Impacts from the blue light
Almost all visible blue light passes through the cornea and lens and reaches the retina.
This light may affect vision and could prematurely age the eyes. Early research shows
that too much exposure to blue light could lead to:

BLUE Affect
Headache
& Bad Mood
Loss of Visual
Contrast & Sharpness
Sleep
Disruption

LIGHT
Digital Discomfort Macular
Eye Strain & Fatigue degeneration

For internal training only

 Other Causes of Eye Problems
Poor eye hygiene

Poor microcirculation of eyes

Damage of Retina/Macula

Poor nutrition – Lack of eye nutrients

For internal training only
 Digital Eye Strain
Dry Eye
Disease
(DED)
• Prolonged screen time of more than
Burning Blurred two hours can lead to digital eye strain, which
Eyes vision may subsequently lead to dry eye disease (DED).

• DED can affect adults who are always facing

the screen working from home as well as
children who are exposed to longer screen time
via e-learning especially during lock down
period.

Headache Fatigue

For internal training only

 Age Related Macular Degeneration (AMD)

• It affects the middle part of your vision and

happens when aging causes damage to the
macula — the part of the eye that controls
sharp, straight-ahead vision.

• It usually affects people in their 50s and 60s.

• A progressive disease.

For internal training only

 Children are at risk of developing eye problems

• ONE in 10 children in Malaysia has an

undiagnosed vision problem that can lead
to chronic headaches and learning difficulties.

• If left untreated, it could lead to permanent

visual impairment and even blindness.

• According to a recent study,

children’s eyes absorb more blue
Source: One in 10 children in Malaysia has an undiagnosed vision problem: Study (nst.com.my) light than adults from digital device
screens.

For internal training only

 Important Component of Your Eye: Macula

Macula
It is responsible for Visual Acuity:
• Reading
• Recognizing faces or colours
• See objects in fine detail
• Driving

Key components of macula

Lutein & Zeaxanthin
Photo source: American Academy of Ophthalmology
For internal training only
 Hero Nutrients for Macula (Lutein + Zeaxanthin)
Key components of macula:
Lutein & Zeaxanthin

• Lutein and zeaxanthin are the only dietary carotenoids

that accumulate in the retina, particularly the macula region,
also known as macular pigments

• Act as powerful antioxidants by protecting your eyes from

harmful free radicals

• As a natural sunglasses by absorbing excess light

energy, especially protect your eyes from
harmful blue light
Photo source: American Academy of Ophthalmology
For internal training only
 Hero Nutrients for Macula (Lutein + Zeaxanthin)
• Our body does not naturally produce lutein and zeaxanthin.
We need a daily supply from food.
≈ 40 eggs/day

Ideal requirement
for optimal eye health:
≈ 1kg corns/day
Lutein 10mg
Zeaxanthin 2mg

Source: ≈ 1kg broccoli/day

1) Age-Related Eye Disease Study 2 (AREDS2)
2) National Eye Institute

For internal training only

 Modern Herbal Nutrition

Modern Science Herbal Wisdom

Blackcurrant Wolfberry

Marigold
Chrysanthemum

Provides key Nourishing liver to

nutrients for the eyes benefit eyes
Source:
1) Kan et al, Oxidative Medicine and Cellular Longevity (2020)
2) Juntao K, M. Wang, Ying. Liu, et.al. (2020). A novel botanical formula improves eye fatigue
and dry eye: a randomized, double-blind, placebo-controlled study. Am J Clin Nutr 00:1–9.
For internal training only
 Modern Science: Marigold & Blackcurrant
• Scientifically proven Golden ratio 5:1
Modern Science Pure lutein 6mg : Zeaxanthin 1.2mg
Note: Formula contains 12mg Lutein ester
100 mg which is bioequivalent to 6mg lutein
Blackcurrant
• Lutein & Zeaxanthin – Help to reduce the risk of developing
age-related macular degeneration (AMD) due to their
antioxidant properties and ability to absorb high-energy blue
light produced by Visual Display Units (VDUs).

Marigold Extract • 100mg Blackcurrant - It provides dietary

Contain Active component: anthocyanins, which can be beneficial to visual
12mg Lutein Ester (6mg pure lutein) function by increasing retinal blood circulation
& 1.2mg Zeaxanthin to mitigate eye fatigue symptoms
Source:
1) Kan et al, Oxidative Medicine and Cellular Longevity (2020)
2) Age-Related Eye Disease Study 2 (AREDS2)
For internal training only
 Herbal Wisdom: Wolfberry & Chrysanthemum

Herbal Wisdom
• Chrysanthemum is often combined with wolfberry in eastern
75 mg Asia to benefit the eyes with a TCM philosophy of removing liver
Wolfberry (Goji Berry) fire and improving vision.

• In modern sciences, Wolfberries are a good dietary source of

zeaxanthin, whereas chrysanthemum contains lutein which are
beneficial to our eyes.

75 mg • Chrysanthemum also rich in antioxidants can

Chrysanthemum protect the eyes from free-radical damage.
Source:
1) Kan et al, Oxidative Medicine and Cellular Longevity (2020)
2) Juntao K, M. Wang, Ying. Liu, et.al. (2020). A novel botanical formula improves eye fatigue
and dry eye: a randomized, double-blind, placebo-controlled study. Am J Clin Nutr 00:1–9.

For internal training only

Functional Study: Protective Effects of the Botanical Formula on Retinal Function
Key Findings
The formula was able to restore the Electroretinogram(ERG) b-wave from the post
stimulus baseline and slightly increase the a-wave, suggested that our formula
improved the retinal function.

Electroretinogram(ERG)
650

600
The ERG is a test used worldwide to assess
Improved the status of the retina in eye diseases
550
35%
500

450 Higher amplitude of ERG

indicate better retina function
400
Control Formula
Source: Kan et al, Oxidative Medicine and Cellular Longevity (2020)
For internal training only
 Clinical Trial: The Botanical Formula Improved Eye Fatigue & Dry Eye

Objective: To evaluate the protective effect

of a novel botanical combination of lutein ester, Dry Eye
zeaxanthin, and extracts of blackcurrant, 67% improvement
chrysanthemum, and goji berry on adults with
eye fatigue in a randomized, double-blind,
placebo-controlled clinical trial.

Subject:18–65-y-old male or female

Eye Fatigue
volunteers, who were frequent eye users with 81% improvement
eye fatigue symptom.

Duration: 90 days Visuognosis

Source: Juntao K, M. Wang, Ying. Liu, et.al. (2020). A novel botanical
formula improves eye fatigue and dry eye: a randomized, double-
Persistence
blind, placebo-controlled study. Am J Clin Nutr 00:1–9. 81% improvement

For internal training only

 Clinical Trial: The Botanical Formula Improved MPOD
Key Findings
Macular pigment optical density (MPOD) was measured to provide an accurate calculation of the
blue light absorption of macular pigment. After intervention, MPOD was significantly increased, suggesting
that the formula improved macular function.

Macular Pigment Optical Density (MPOD)

0.6 Improved
14% The blue light produced by VDUs causes
0.5
damage to the retina, especially the macula,
which can be protected by blue light–
0.4
absorbing macular pigment composed of
lutein and zeaxanthin.
0.3
Source: Juntao K, M. Wang, Ying. Liu, et.al. (2020). A novel botanical
formula improves eye fatigue and dry eye: a randomized, double-
0.2
blind, placebo-controlled study. Am J Clin Nutr 00:1–9.

0.1
Control Formula
For internal training only
 Publications
ACADEMIC PAPER

For internal training only

 Modern Herbal Nutrition

Marigold Blackcurrant Wolfberry Chrysanthemum

Golden Ratio 5:1 100mg 75mg 75mg

6mg pure lutein
▪ Rich in anthocyanins ▪ Has long been used ▪ Has long been used
&
▪ Improve eye in TCM to benefit in TCM to benefit
1.2mg zeaxanthin
microcirculation eyes. eyes.
▪ Use patented ▪ Contains zeaxanthin. ▪ Contains lutein and
technology for rich in antioxidants.
purification &
concentration

For internal training only

 Botanical Beverage Berries with Lutein
Modern Science &
Blackcurrant & Marigold + Wolfberry & Chrysanthemum
Herbal Wisdom

Functions Helps to protect from blue light, dry eye & eye fatigue

Innovative Format Portable Liquid Stick Pack - Tear & Sip

Flavour Mixed berry-flavoured

Technology Microencapsulation Technology

Patented Technology for Purification & Concentration

Disclaimer: This product is not intended to diagnose, Target group • Suitable for 3 years old and above, especially those
treat, cure or prevent any disease. with eye fatigue, dry eye, blue light induced eye
damage, and age macular degeneration.
• Vegetarian friendly

For internal training only

 Market Comparison
Type Botanical Beverage Bilberry Plus Multicarotene Brand B
Berries with Lutein
Main • Golden ratio 5:1 • Bilberry extract 42mg • Lutein Concentrate • Contains Blackcurrant
Ingredient 12mg Lutein ester with • Marigold extract 7.9mg 1.12mg Concentrate, but did not
6mg Pure lutein : 1.2mg zeaxanthin) • Tuna oil 210mg • Beta Carotene 4.5mg declare the amount.
• Blackcurrant 100mg • Acerola concentrates 28.8mg • Alpha Carotene 1.07mg • Contains Golden ratio 5:1
• Wolfberry 75mg Remark: Remark: Lutein 10mg:2mg zeaxanthin
• Chrysanthemum 75mg - Golden ratio has not been - Golden ratio has not been • Contains Vitamin E
highlighted highlighted, contain mainly
Combination of modern science - Zeaxanthin not stated carotenoid components.
& herbal wisdom
Format Liquid Sachet (Tear & Sip) Softgels Softgels Bottle (60ml)

Technology • Patented Technology for N/A N/A

Purification & Concentration Formulation of Lutein &
Microencapsulated Technology for Zeaxanthin is originated
easier absorption from third party

Traceable Yes. The ingredients are grown in Yes Yes Unknown

Ingredients Nutricert Farm to make sure
they are pure, safe & effective.
Vegetarian Yes No - No - Yes
Friendly Contain capsule from bovine Contain capsule from bovine

Key Benefits • Protection from blue light • Protection from blue light Rich in antioxidants, • Protection from blue light
• Helps in dry eye problem provide nourishment to eyes

For internal training only

 Who might need this? AP: RM69.00
PV: 17.50 BV: 69.00

• Children above 3 years old – Nourish the eyes for

better vision and protection against blue light
• Adult – longer screen time at work, social media and
entertainment
• Golden Agers - Aging causes a decrease in visual
function, even in the healthiest of eyes. They are
more prone to age-related eye health issues.
8.5ml x 10 stick packs

Protect Your Eyes With 1-2 Stick Packs a Day

Tear & Sip Anytime, Anywhere!
For internal training only
 Extra Protection for Your Eyes
Rich in DHA
– A primary structural component of retina

Suitable for children above Suitable for adult

4 years old

For internal training only

 Modern Herbal Nutrition
– Another door opener for you to grow the business
Easy Sharing Create Huge Income
Huge market: Health Huge
Need / Problems Solutions Income

Simple Check List Modern Herbal Nutrition Partnership with Amway

• Eye Health Status • Support everyone’s • Build on a proven
• Stomach Health Status eye and stomach health success. You do not need
to start from scratch.

For internal training only

For internal training only
Helping People Live Better, Healthier Lives