Types of

Communicative
Strategy
Oral Communication
Communicative Startegy
Communication strategies are deliberate plans
and tactics used by individuals or entities to
convey messages effectively to their target
audience. They encompass the choice of channels,
crafting of messages, and feedback mechanism to
ensures clarity, comprehension, and desired
impact.
 Types of Communicative Strategy The
following are some strategies that people
use when communicating:
1. Nomination: A speaker carries out nomination to collaboratively and
productively establish a topic.

You use this strategy to open a topic and start a conversation. Nomination is
usually employed at the beginning of interaction to set the purpose of
conversation.
Examples: You may start off with making inquiries, giving compliment,
asking for opinion, or offering help. This could efficiently signal the beginning
of a new topic in the conversation.
 “Have you heard about “the new normal”?
Remember to avoid questions that are too personal like asking about how
much money the person or his parents are earning. This may make the person
you are talking to uncomfortable and may refuse to talk with you. Topics like
politics and religion should also be avoided because these may cause quarrel or
disagreement
2. Restriction: Restriction in communication
refers to any limitation you may have as a
speaker
It is a strategy used when responses need to be within the set
categories or instructions. These instructions confine you as a
speaker and limit what you can say.
Examples:
 In your class, you might be asked by your teacher to
brainstorm on peer pressure or deliver a speech on digital
natives. In this case, you cannot decide to talk about something
else.
 You are invited to the police station to answer some questions
about what you know about the accident.
3. Turn-taking: It pertains to the process by
which people decide who takes the
conversational floor.
Turn-taking strategy allows all participants in the conversation a
chance to speak. You can use this strategy to avoid taking over the whole
conversation.
Examples:
 You can employ this strategy by making your response shorter yet
informative enough to express your ideas and feelings.
 Spoken cues such as “What do you think?” or “You wanted to say
something?” provide others a chance to speak. Pausing is a nonverbal
cue that will do as well.

Remember to listen to the other person talking instead of just waiting

for your turn to talk. This way, you can have a meaningful and
productive conversation. Also, always show politeness when you need to
take the conversational floor from the person currently speaking.
 4. Topic Control: Topic control covers how
procedural formality or informality affects the
development of topic in conversations.
This is a strategy used when there is a need to control and prevent
unnecessary interruptions and topic shifts in a certain conversation. Using
this strategy makes the conversation to stay focused on the topic throughout
the discussion and keeps the development of the topic going by asking
questions.
Examples:
 During a board meeting, the director manages the communication and
directs who may speak to collectively develop the topic of conversation.
 In the senate session, the senate president presides the
meeting. Senators who wish to speak asks permission to the senate president
 Expressions like “Okay, so much for that… “Let's go back to the topic.” and
“Going back to what we are talking about…” can be used to keep the
conversation within the topic when there is a sudden shift.
 5. Topic Shifting: Topic shifting
involves moving from one topic to
another.
This strategy is used to change the topic to a new one which
helps communication keep going.
Examples:
 You may use conversational transitions that indicate a shift
like “By the way...”, “Before I forget...”, “Which reminds me of,”
and the like.
Remember that Topic shifting requires a good timing. So, make
sure that topic is adequately discussed before changing it to
another one. There may be a need to shift topic when there’s a
pause in conversation, minimal response like nodding and
smiling
 7. Repair: Repair refers to how speakers address the
problems in speaking, listening, and comprehending that
they encounter in a conversation.
Examples: Speaker may use recasting or changing the form
of message to a more understandable one using the following
expressions:
 “What I mean is….”
 What I am trying to say is that…” The speaker may repeat
his/her statements using the following expressions:
 “Let me repeat myself.”
Repair strategies also include requesting clarification or
making a clarifying question, request for repetition, and
request for definition, translation or explanation.
 8. Termination: Termination refers to the
conversation participants’ close-initiating
expressions that end a topic in a conversation.
This strategy is used to end an interaction or close a topic. Most
of the time, the topic initiator or the person who opened the
topic takes responsibility to signal the end of the discussion as
well.
Examples: You may use the following expressions to end a
conversation:
 “It’s nice catching up with you. I must be going.”
 Thanks for your time. See you around.
 Regards to your wife. See you soon.” In other situation, you
may end the topic by sharing what you learned from the
conversation.
Thanks for Listening!
See you next time!