Our 3 year strategy – Connecting Hearts 2023 – will continue our focus on Research Risk Reduction

lifesaving work in Research, Support & Care and Risk Reduction.​

Our ambition is to build stronger connections between our work and people to
provide the greatest community benefits. We shall achieve this by being more
philanthropic and commercially minded driven by sustainable income growth
and people development. Support
Every dollar received from our donors enables us to help more people and & Care
achieve our Mission.

Our Vision: Towards an Australia free of heart disease.

Mission: To reduce heart disease and improve the heart health and quality Organisational Enablers
of life of all Australians through our work in Risk Reduction, Support, Care
and Research. Financial Sustainability
+ Growth
Purpose: Leading the fight to save Australian hearts.
Our People

stronger together make a difference change the future build connections act with integrity
 Strategies for Impact Organisational Enablers

Research Risk Reduction Support & Care Financial sustainability + growth Our People

We shall continue being Australia’s largest
non-government funder of high impact
heart health research by:
• Promoting and facilitating research
that positively changes Australia’s
prevention and treatment measures
• Facilitating collaborations that
achieve greater levels of funding,
scale and impact
• Advocating for improved health system
change underpinned by 60 years of
research
• Increasing funding by 20% to continue
impactful heart health research.
We shall encourage more people to take
action to manage their heart health by:
• Supporting people to understand their
risk of developing a heart condition
and knowing how to take action
• Advocating for policy change and
data-driven decision making that
increases healthy lifestyle opportunities,
especially for communities most at risk
• Aiming to prevent 4,670 heart attacks,
strokes or CVD deaths.
We shall improve the quality of life of
people living with heart disease by:
• Supporting people to manage their
condition (including their mental
health), with equitable access to
support and information
• Expanding our support offering,
especially through partnerships with
other organisations
• Enabling more effective access
and treatment for heart conditions
in the healthcare system, through
advocacy to government and
health professionals
• Supporting 60,000 people per annum
by 2023.
To further scale our community impact,
we shall increase our focus on financial
sustainability and growth by:
• Optimising existing revenue sources
and diversifying into new revenue
streams (including commercialisation)
• Developing a culture of philanthropy,
and deepen long-term relationships
with donors and organisations
• Operating with a commercial mindset
and evaluating our activities for better
economic and health outcomes.
We shall inspire and empower our staff
and volunteers to deliver impactful
community outcomes by:
• Attracting, retaining and developing
our team to deliver our strategy and
progress the organisation
• Fostering a culture of high
performance, where we benchmark
ourselves against the best
• Facilitating meaningful connections
with donors, stakeholders and those
with lived experience to become better
connected to our purpose and be
ambassadors of the work we do.

Values
Stronger together Make a difference Change the future Build connections Act with integrity

Heart Foundation Helpline 13 11 12 | heartfoundation.org.au

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National Heart Foundation of Australia. ABN 98 008 419 761