• PR Tools

- Drafting Press Releases, MC Scripts, Invitations, speeches, talking points, Qs&As

and interviews’ documents
- Aligning with different departments (Digital, Social media, Events Management,
Media Relations and Monitoring)
- Creating plans and proposals
- Conducting media audit analysis
- Media documents translation
- Crisis Management

• Events
- Handling events, such as press conferences, roundtables
- On ground activation
- Preparing PR materials as press books, media kits and event agenda

• Media Relations Skills

- Developing and maintaining effective working relations with media outlets and
magazines in different sectors
- Dispatching invitations and press releases among media to guarantee max. coverage
- Coordinate media attendance at events
- Securing media interviews and TV hosting opportunities
- Media deals for advertorials\ potential free ads
- Conducting media audit for different sectors
Substantial work experience for 12 years as a corporate communications & public
affairs professional for both sectors of corporate & agency sides in different industrial
sectors such as;

Pharmaceutical,fintech,FMCG ,home appliance, internet /smartphones,

automotive ,ride-hailing, with a demonstrated history of working in the building
materials industry. Moreover, slight experience in E-retailing & real estate sectors.

Furthermore, skilled in developing & managing strategic internal & external

communication plans, digital PR campaigns, media & KOLs relations, sustainability,
stakeholders mapping & engagement strategies,brand building, crisis management,
traditional public relations, social media management, corporate media policy, CSR,
translation from English into Arabic & vice versa, editorial writing ,budgeting,
branded & documentary videos ,event management, influencers & digital marketing.

Experienced Public Relations Senior Supervisor with a demonstrated history of

working in the telecommunications industry. Skilled in Communication,
Management, Marketing, Marketing Strategy, Media Relations and Team
Management. Strong marketing professional with a Bachelor's Degree focused in
Marketing and Economics from The German University in Cairo.