Graphic Design Trends

Brand : Reach Coffee shop

I chose Reach coffee shop located in Mayan Yas Island UAE , to analyze its advertisement campaign according
to graphic design trends.

Product:

Reach coffee shop offers black and white coffee and tea ,Smoothies , Toasts , cookies ,cake and Juices.

Typography:

Typography is the art of creating and arranging text in a visual manner. With all the advertising placed in front
of consumers on a daily basis, it's important to design and use type in such a way that it attracts the reader's
attention and gives them a clear understanding of your message. Typography is a key marketing tool and an
important part of any UX design.

The cafe use handwritten goofy font using a digital drawing tablet. It contains simplicity with an impact worth
a thousand strokes. The chosen font for Logo is very iconic and trendy. For their advertisement they use classy
font duo that includes bold modern serif and also goofy handwritten font. The combination of these two fonts
give a touch of elegant, stylish, classy, chic and modernity to your designs.
The more contemporary sans serif is starting to fall out of favor in comparison to the timeless serif typeface.
After years of minimalist designs in fonts, trends suggest that 2023 will see a shift towards classic and elegant
serif fonts. Hacky , Ogg and Bespoke Serif are the top three serif font for 2023.

Classy serif font

While last year saw rounded, bubbly fonts come back in a big way, 2023’s font trends are looking to get a little
more grown up. To do so, designers are taking inspiration from the heyday of print fashion magazines of the
80s, when typesetters favored tall, narrow serifs like Bodoni. As the COVID-19 pandemic created a surge in
internet usage, many publications are going digital-first, and this trend is a great way to foster familiarity on
digital screens by paying homage to print’s golden age.

Although fonts come in an endless variety of shapes and sizes, individual fonts are static—predetermined
letterforms saved to a software file. But as a digital presence continues to take priority for brands, more and
more of 2023’s fonts are becoming variable.

This lighthearted 2023 fonts trend is sure to bring a dose of optimism to any design. Goofy fonts balance the
simplicity and clean lines of a sans serif with the characterful nature of a display style.

Hand written goofy font

Bring a touch of romance and foster a Dark Academia mood with this bookish 2023 font trend. Style your
serifs or calligraphy fonts with a mix of weights, breaking into occasional italics for the ultimate scroll-like
style.

Art deco style is still in trend these days. Art Deco fonts were typically tall sans-serifs that balanced straight
lines with aerodynamic curves, reminiscent in shapes of the skyscrapers and zeppelins that characterized the
progress of civilization.
With digital streaming platforms and cinemas seeking to attract more viewers, it’s set to be a cinematic year,
with font trends in 2023 reflecting a diversity of themes and eras. Amidst this influx of eccentric type styles,
we’ll also see designers return to classic typography, giving Swiss-style sans serifs the air time they deserve.

Colors:

The colors you use in your marketing and branding are foundational. Color can play a big role in marketing—
whether you’re paying attention to it or not. The colors that you use in your branding, including your logo, and
your other marketing collateral evokes an emotional response in your audience, whether they realize it or not.
In advertisement campaign of Reach café they mostly use trendy light hues pastel colors in their
advertisement campaign. While café ‘s logo is designed by using pink font and blue background. Blue is a
popular choice for logo design today. While their most of the advertisements are in white or black font and
with different background colors. To create a sense of comfort and a homey feel, designers today are
incorporating natural elements, often reflecting regional influences.
Colors have the power to evoke emotions, create moods, and convey messages. It’s time to explore some of
the top color palettes that will dominate the graphic design industry in 2023.

Terracotta

Warm and earthy, terracotta is versatile enough to add a decadent luxury or a bohemian look to designs.
This hue is emotionally associated with enthusiasm and coziness. We’ve seen it pop up often in personal
branding.
Ocean blues

Blue in logo is in trendy these days.Cool colors like blue have emotional color association linked to
tranquility and calm. Like watching the ocean waves or the crisp blue sky. From a business perspective, it’s
associated with stability and reliability, making it a popular choice for designers and entrepreneurs.
Pastel colors

Pastel colors have been around for a while, but they’re expected to continue to be a popular color palette for
graphic design in 2023. Pastel colors are soft, subtle, and often associated with femininity. However, when
paired with bold typography or patterns, pastel colors can create a playful and modern aesthetic.
Photography:

With the ever-growing demand for product photography on e-commerce websites, social media platforms,
and other digital avenues, photographers are striving to stay ahead of the curve in order to create stunning
visuals that stand out from their competitors. Reach café use product photography trend in their
advertisement campaign. Product photography is an essential part of the e-commerce industry. It allows
businesses to showcase their products in a visually engaging way. As one of the photography trends in 2023,
we can expect that it will continue to evolve and grow. Now, more businesses recognize the importance of
high-quality product images. It's because they attract and retain customers.The brand use unusual angle and
highlight product feature in such a way that it become appealing to customers and viewers.

Flat Lay product photography:

Flat lay product photography is another product photography trend of 2023 that has been gaining traction
lately. This technique involves taking product images from a bird’s eye view and using props, textures, and
colors to create interesting compositions and visuals. This style has been seen on product pages, in product
reviews, and even on social media pages. By using this approach product photographers can create unique
product images that stand out from the competition.
Visual evidence:
Conclusion:

The graphic design elements make the identity of the brand. As visual design and visual storytelling remains
an essential tool in helping businesses communicate value and solve problems through data visualization and
beyond, the need for visual communication skills is higher than ever. The graphic design trend of 2023 have an
invigorating and eclectic mood, allowing designers to flex their typographic muscles more creatively than ever
across print, web, and social media design. The brand use minimalism trend, hybrid approach combines the
best of both worlds by stripping away unnecessary elements and leaving only the essentials. The result is a
clean, sophisticated, and timeless design.
In their advertisement campaign they focus on product photography to give a look of their actual product to
viewers through advertisement. Photography is a big part of design, both online and offline. It's important to
use photography that fits the message you're trying to communicate. In the past, this has often meant using
stock photos that are flat and lifeless. But now, more and more designers are using their own original
photography or finding creative ways to use existing photos. This trend is only going to continue in the next
few years as businesses try to stand out from the competition. Brand use mixed font in their campaign
including Serif font . Serif typefaces surely give a specific kind of vibe to a design. Give it a fun and
approachable look with a rounded serif like Cooper, or go for the more serious and high-end look with a
hairline serif like Argesta . Brand follows the latest graphic design trend in their campaign that’s the reason I
chose this Campaign. Graphic design trends of 2023 are a diverse and exciting mix of old and new, and offer
something for everyone, from traditional designers to brand advertisement designer.

References:

 CHIANG, W. S.; IDRIS, M. Z. & CHUEN,( 2023) , typography hot trends in graphic deign, 3(1), 1-9
 CHIANG, W. S.; IDRIS, M. Z. & CHUEN, T. W, (2020) , branding of café shop,13(10),53
 Insite OOH. (2023). Retrieved from https://www.superside.com/blog/typography-trends
 AMBROSE, G. & HARRIS, P.(2023) Retrieved from https://99designs.com/blog/trends/font-trends/