What is persuasive advertisement?

Persuasive advertising is a method of advertising that attempts to convince

a consumer to purchase a product or service by appealing to their needs
and desires. This advertising method attempts to frame products in a
positive light and convince consumers about its benefits. Persuasive
advertising uses emotional responses instead of facts to motivate
consumers.
Or
Persuasive advertising is an advertising technique that can help you attract the
interest of your key target audiences and convince them to give your product a
try without being overly educational and informative.

Advertisement techniques
(there are three main types of advertising techniques:
Ethos
The Ethos category of persuasive advertising techniques centers on messaging
that establishes credibility and trustworthiness.
You accomplish this by way of a respected expert, celebrity, or well-known
brand who can endorse a product or service.
This speaker or brand can convince the audience that they are ethical,
trustworthy, reliable, and of good character and that what they say can be
trusted.
Logos
The Logos persuasive ads category utilizes logic, reason, and rationality to
persuade an audience.
These ads that persuade may use data, facts, statistics, graphs, or tables
to appeal to the logical mind of their audience.
The goal is not to appeal to the heart and emotions but to alert the intellect that
there is something that makes your product or service stand out.
Pathos
The Pathos persuasive ads category aims to connect with the audience on an
emotional level, appealing to either positive or negative emotions.
Ways to convince the audience include the use of memory, shared experience,
nostalgia, or the senses. With these, audiences will feel an emotion while also
understanding what you offer.
It is a compassionate pitch to convince them to act.
Examples of Pathos ads that persuade include one with a cute puppy, a loving
mother and child, a distraught family, or a painful condition.)

When creating a persuasive advertisement some techniques to use are:

1. Promotions / special offers / discount
2. Catchy words and phrases
3. Literary devices – pun, metaphors, simile…
4. Statistical data
5. Repetition
6. Comparison & contrast
7. Emotional appeal
8. Colourful imagery

Samples of persuasive advertisement