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4. The Role of Media in Cultural Change and its Implications for Society
Another significant aspect of cultural change is the role of media and its implications for society. With
the advent of technology and the internet, media has become ubiquitous in our daily lives, shaping
our perceptions, attitudes, and behaviors. The media plays a vital role in disseminating cultural ideas,
values, and trends, effectively influencing societal norms. It acts as a powerful tool for cultural change,
as it has the ability to challenge traditional beliefs and introduce new cultural practices. However, the
influence of media on cultural change is not always positive, as it can also perpetuate stereotypes, promote
consumerism, and contribute to the erosion of cultural diversity. Moreover, the media's ability to shape
societal views raises concerns about the homogenization and commodification of culture, potentially
resulting in the loss of unique cultural expressions. Thus, understanding the role of media in cultural
change is essential for a comprehensive understanding of how cultural change affects people's lives.
- Julia Alvarez. 'How the Garcia Girls Lost Their Accents.' Algonquin Books, 1/12/2010
- Mingyang Yu. 'New Media and Chinese Society.' Ke Xue, Springer, 10/24/2017
- B. Jeannie Lum. 'Globalization & Identity.' Cultural Diversity, Religion, And Citizenship, Majid
Tehranian, Transaction Publishers, 1/1/2006
- M. Rezaul Islam. 'Globalization and Urban Culture in Dhaka.' Kazi Abusaleh, Taylor & Francis,
5/5/2022
- Fons J. R. van de Vijver. 'Non-Western Identity.' Research and Perspectives, Byron G. Adams, Springer
Nature, 2/2/2022