CLIENT COMMUNICATION

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Release Note: November 2, 2023

DIGITAL PENETRATION AND TV POPULATION

UPDATE - AS PER NOVEMBER 1, 2023

Dear Respected Clients,

Hereby we would like to inform you about the increase in digital-ready penetration based on

the results of the latest Establishment Survey.

11 CITIES

Area Before ASO TV Population Digital Penetration

(1 November 2022) 1 November 2023 1 November 2023

Greater Jakarta 35,342,142 34,140,509 97%

Bandung 2,347,131 2,347,131 100%

Greater Surabaya 9,686,834 9,105,624 94%

Semarang 1,716,425 1,716,425 100%

Medan 2,021,306 1,509,916 75%

Makassar 1,319,447 1,195,419 91%

Greater Yogyakarta 2,601,807 2,601,807 100%

Greater Denpasar 1,205,413 1,181,305 98%

Palembang 1,543,802 1,486,681 96%

Banjarmasin 662,675 641,469 97%

Surakarta 480,846 480,846 100%

Total 58,927,828 56,407,132 96%

Note: The above figures include Digital FTA and Pay TV households
Copyright © 2023 The Nielsen Company (US), LLC. Confidential and proprietary. Do not copy or distribute
NATIONAL URBAN

Area Before ASO TV Population Digital Penetration

(1 November 2022) 1 November 2023 1 November 2023

Western Java 52,029,965 49,250,856 95%

Central Java 18,267,458 17,499,760 96%

Eastern Java 19,050,631 17,823,319 94%

Bali Nusra 5,637,718 4,687,258 83%

Kalimantan 6,523,492 5,711,076 88%

Sulawesi 6,723,270 6,031,841 90%

Sumatera Northern 7,919,473 6,517,460 82%

Sumatera Central 6,298,273 4,937,846 78%

Sumatera Southern 7,401,583 6,571,235 89%

Total 129,851,863 119,030,651 92%

Note: The above figures include Digital FTA and Pay TV households
Copyright © 2023 The Nielsen Company (US), LLC. Confidential and proprietary. Do not copy or distribute

Meanwhile, the progress of TV Population and penetration since ASO, as follows :

11 CITIES

Source : Nielsen TV Establishment Survey (Mini Estab) September 2023

Copyright © 2023 The Nielsen Company (US), LLC. Confidential and proprietary. Do not copy or distribute
NATIONAL URBAN

​Note: TV Population from Before ASO until July 2023 includes FTA Analog, while ASO National happened in Aug 1, 2023

Source : Nielsen TV Establishment Survey (Mini Estab) September 2023

Copyright © 2023 The Nielsen Company (US), LLC. Confidential and proprietary. Do not copy or distribute
Overall, the composition of the SEC in 11 cities is starting to look similar to the composition

of the SEC before the ASO on November 2, 2022.

11 CITIES

Source : Nielsen TV Establishment Survey (Mini Estab) October 2023

Copyright © 2023 The Nielsen Company (US), LLC. Confidential and proprietary. Do not copy or distribute

NATIONAL URBAN

Source : Nielsen TV Establishment Survey (Mini Estab) October 2023

Copyright © 2023 The Nielsen Company (US), LLC. Confidential and proprietary. Do not copy or distribute
Thus, this information has been delivered. Should you have any questions please contact the

Client Service or send your e-mail to: IndonesiaCLWatch@nielsen.com

Best Regards,
Media, Nielsen Indonesia

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