IMPORTANCE OF

QUANTITATIVE
RESEARCH
ACROSS FIELDS
BY REGINA BERNADIO
CONTENT
QUANTITATIVE RESEARCH
01 IN DIFFERENT FIELDS

EXPERIMENTAL RESEARCH
02 DESIGN

03 IMPORTANCE OF CONDUCTING
RESEARCH
QUANTITATIVE RESEARCH AND
ITS BENIFIT ACROSS FIELD
The production of research results
greatly has big impact on the
importance of quantitative research. It
is also a reflection of the specified
specialization. The precise
measurement and an in-depth analysis
of data will also give effectiveness of
the product.
 S
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ACROSS THE FOLLOWING FIELD:

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QUANTITATIVE RESEARCH

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ANTHROPOLOGY
Anthropology is the study of
the origin and development of
human societies and cultures.

Study of human culture customs and

beliefs in pre-industrial societies.
Ethnography the intensive long term
field work.
Understand how institutions developed.
Functioning society.
OTHER BRANCHES OF ANTHROPOLOGY
Political Anthropology
a subdiscipline of social and cultural
Medical Anthropology anthropology concerned with the
a long history of research on comparative, fieldwork-based study of
environmental health-related issues, politics and the political.
especially those pertaining to human
health within environments of risk,

Historal Anthropology
study the historical
dimensions of human societies
and cultures.
 ANTHROPOLOGY
According to Bernard (1994) as cited by Prieto,
et al. (2017), there are five steps in conducting true
experiments with human beings.

1. You need at least two groups.

2. Individuals must be randomly assigned.
3. Measure the dependent variables through pretest.
4. The intervention is introduced.
5. Measure the dependent variables through posttest.
 TRUE EXPERIMENT IN
STRATEGIES
TRUE EXPERIMENT IN
QUASI-EXPERIMENT
THE LAB THE FIELD

It is further stated When experiments Through this design

that true experiments are conducted contains many of the
with human beings are elements of true
outside the
common in laboratory
laboratory, it is experiments,
experiments which
participants are not
often produce results called field
assigned randomly
that beg to be tested experiments.
in the natural world by
but based on criteria
anthropologists. set by the
researcher.
 STRATEGIES
ONE-SHOT CASE STUDY, OR TWO-GROUP POSTTEST ONE-GROUP PRETEST-
ONE-GROUP ONLY DESIGN ONLY DESIGN POSTTEST DESIGN

A single group of
The researcher Through this design
individuals is measured
contains many of
on some dependent measures series of
variable after an the elements of
variables in both
intervention has taken true
place where the groups where he
experiments,
researcher tries to tries to see whether
evaluate the participants are not
the a intervention is
experiment by assigned randomly
interviewing the responsible for the
participants and trying
but based on
differences.
to assess the impact criteria set by the
of the intervention researcher.
PSYCHOLOGY
Mertens (2005) as cited by Prieto, et
al. (2017, the dominant paradigms that
guided early educational and
psychological research were positivism
and its successor, post positivism.

Research Areas
Problems encountered by individuals, groups
and families.
Memory and thinking, conscious processes,
perceptions, problem solving and creativity.
Intellectual development, emerging personality
and the acquisition of language.
 COMMUNICATION
There are
Research Areas
communication
Activism, Communication, and
phenomenon that Social Justice. Communication
needs to understand Neuroscience.
Critical Journalism Studies.
in which researchers Culture and Communication.
are interested about Digital Media and Social
Networks.
that might be Global and Comparative
generalized to a Communication.
Health Communication.
larger population. Media and Communication
Effects.
 EDUCATION
Research Area
In deductive type of research, Learning
senior high school students strategies
develop critical thinking capability Academic
and effective analytical, research, performance of
and communication skills that are the students
globally sought- after and Mastery
incredibly beneficial. Research
Curriculum
enhances both reading and writing.
development
Assessment
SOCIAL SCIENCE
Quantitative approaches are
typically associated with
positivist perspective in social
research. The method employed
in this type of quantitative
social research are mostly
typically the survey and the
experiment.
ECONOMICS
Economics is a study of
consuming and managing
resources.

Provide us with theories and explanations

on why certain things happen in the
market.
Helps to make more accurate and efficient
research of complex economic phenomena
and issues.
im of making decisions and
forecastingfuture trends of economic
aspects and processes.
BUSINESS
RESEACH AREAS To make new
business
Secure strategies.
Produce advantageous
consumer goods perspective over
or mass-market
competitors.
items

Product innovation
To improve and
and advancement
and to improving
increase strength
services. among
competitors.
 IMPORTANCE OF CONDUCTING RESEARCH
KNOWLEDGE HUMAN FIND SOLUTION A
PRODUCTION CONVENIENCE PROBLEMS
Discover relatively Research is done to Desire some answers
new knowledge for make the lives of to the problems we
whatever human beings easier encounter in our
important purpose daily lives and to
it may serve. develop, improve, or
enhance ways of
doing things.
MAKES THE WORLD BETTER
THANK YOU!