Lecturer : Alex Fahrur Riza, SE., M.Sc.

Global Marketing
 GROUP 7

FUAD FAHMI NAJWA AZIZAH NAFAH OCHA ARDIANA ERIKA NAUFAL ZAKKI
20108020046 20108020058 20108020065 20108020090 20108020095
Part Ⅰ: Basic Concepts of Part Ⅲ : Distribution Management
Distribution Channels

Part Ⅱ : Global Retailing Part Ⅳ : Supply Chain and Logistic

 Basic Concepts of Distribution Channels
Distribution channels are systems that link manufacturers to customers

Purpose of Distribution Channels :

• Place Utility : the availability of a product or service in a location that is

convenient to a potential customer
• Time Utility : the availability of a product or service when desired by a
customer
• Form Utility : the availability of the product processed, prepared, in
proper condition, and ready to use
• Information Utility : the availability of answers to questions and general
communication about useful product features and benefits
Distribution Scheme
 GLOBAL RETAILING
Global retailing is any retailing activity that crosses national
boundaries. Global retailers serve an important distribution
function. Retail business models may undergo significant
adaptation outside the country in which they originated

Types of Retail Operations

- Department Store - Specialty Retailers - Supermarkets

- Convenience Stores - Discount Retailers - Hard Discounters
- Hypermarkets - Supercenter - Superstores
- Shopping Malls - Outlet Stores
Global Retailing Market Expansion Strategies

The four entry strategies indicated by

the matrix are organic, franchise,
chain acquisition, and joint ventures
and licensi

1) Organic growth

2) Franchising

3) Acquisition

4) Joint ventures and

licensing
 Management Distribution

Management distribution is the process used by the organization business For

supervise movement goods from suppliers , manufacturers , wholesalers , and
distributors to customer end . Start from purchase material raw from supplier until
provision product end to customer , there many related processes and activities
with management distribution .

As has been mentioned , management distribution covers many processes are

required For arrange delivery right stuff time to customer . A number of component
key the are :

1. Storage and warehousing 3. Packaging and unitization 5. Information and control

2. Management supplies 4. Transportation

 SUPPLY CHAIN AND LOGISTIC

Supply chain logistics are the logistics activities of the supply chain that manage
the storage and delivery of goods and services along the supply chain. Activities
begin with the procurement of raw materials, followed by production, distribution
and ending with the delivery of finished goods to customers or the return of
products to their place of origin
 SUPPLY CHAIN AND LOGISTIC

Main Functions of Supply Main role of Supply Chain

Chain Logistics : Logistics :

1) Packaging of
1) Getting the right
Goods
product
2) Inventory
2) Make deliveries at the
Management
right time
3) Transportation
3) Timely delivery of
goods