Salman Baig

19A Hemlock Crescent SW

Calgary, AB T3C 2Z2
(587) 429-6113
sbaig0021@gmail.com
linkedin.com/in/salmanbg

Junior Financial Reporting Analyst

MBA & IT Business professional—Experienced IT professional with over 5 years’ experience
creating effective IT business strategies, leading successful financial reporting Analyssis and
remote office coordination and implementing analysis & reporting. Diploma in Azure cloud
handling, Skilled in business data analysis. A qualified Google data analytics with expertise in
Project Management, Email & Content Writing.

WORK EXPERIENCE

Digital Work Associate (Intern) The Arcane 2023- Cont.

 Conducting an initial examination of project jobs and assures 100% placement
 Providing necessary steps to resolve issues assured 90% resolutions.
 Communicate via Slack and email to ensure the team is in loop on and 100% updating.
 Conducts Clients’ Data Analysis to ensure 90% informed decision.
 Analyzing GA4 and clients’ dashboards
 Follow SOPs & maintaining account & clients information security.

Sales Associate & Cashier Walmart Inc., Calgary 2021-2022

 Analyzed client’s data, made sales & marketing at floor & cash collection at point of sale.

Digital Associates Zeal Middle East, Dubai 2016-2021

● Collaborated with internal teams to develop proposals and strategies for digital campaigns,
resulting in a 25% increase in campaign performance.
● Stayed up-to-date with the latest digital marketing shift and best practices, helping to shape
digital strategy for new business resulting in a 30% increase in leads generated.
● Built and maintained relationships with clients and stakeholders. Regularly communicated
the campaigns progress, resulting in a 90% client satisfaction rate.
● Planned online promotions, conducted surveys and prepared reports. Achieved 20% increase
in public engagement.
● Built reporting and analytics to support sales activities. Provided recommendations to
improve the sales process which resulted in a 30% increase in efficiency.

Online Executive Cognizant Tech Sol, Dubai 2015-2018

● Worked collaboratively with other marketing metrics (SEM, SEO, offline) to develop
integrated marketing campaigns. Achieved a 15% increase in campaign effectiveness.
● Set online marketing strategies that utilized tools including emails, market trends, analytics,
social media and paid media. Achieved a 20% increase in website traffic and a 15% increase
in online sales.

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● Planned, implemented and optimized digital advertising campaigns for clients across
platforms (Google, Facebook). Achieved a 25% increase in conversion rates.

Programing Instructor ECSME Institution, UAE 2012-2014

● Taught computer programming concepts and language, including Fortran & Cobol.
Resulting in a 90% course completion rate.

EDUCATION

IT Bridging Program-CCIS 2023

SAIT, The Southern Alberta Institute of Technology 2023

IT Business Analysis Introduction to Python Programming
Microsoft Azure fundamentals Programming with Python
Microsoft SQL Queries

Google Data Analytics: Professional Certificates Ongoing

Google Project Management: Professional Certificates Ongoing

MBA—Business Administration, University of Sindh, Pakistan 2009

PROFESSIONAL DEVELOPMENT & CERTIFICATIONS

● Creative Writing, Virtual University Pakistan 2020

● E-Commerce, Virtual University Pakistan 2019
● Graphic Design, Virtual University Pakistan 2019
● SEO, Virtual University Pakistan 2019
● WordPress, Virtual University Pakistan 2019
● Digital Marketing, Virtual University Pakistan 2018
● Diploma in Sales Management,Alison.com 2016
● Microsoft Office, IIT Govt. Pakistan 2002

LANGUAGES
English, Urdu, Hindi, Punjabi

PROFESSIONAL ASSOCIATIONS
Member of CIPS - Canada's Association of IT Professionals-20230346

Salman Baig, 5874296113, sbaig0021@gmail.com

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