FirstName LastName Marketing

PROFILE SUMMARY
§ Around 5 years of experience in Digital Marketing and IT sectors
§ Expertise in digital marketing, account management, campaign management, people management and BI tools

PROFESSIONAL EXPERIENCE
Senior Manager Affiliate , MadeInIndia Digital Media Apr 2016 – Dec 2019
§ As first employee, grew business from scratch to revenue of 55 lakh in span of 2 years and team from 3 to 15 people.
§ Managed business development, picking up brokered email campaigns of BFSI, tours & travel and clothing brands
Digital Marketing
§ Ran Prime Video campaign for Pivot Roots on their email inventory to generate viewership, generated around
12000 free trails subscribers, 600 monthly subscribers and 200 yearly subscribers.
§ MTR foods online sale campaign onboarded and generated over 1lakh revenue in 1st month.
§ Added 50 publishers, 10 coupon websites and multiple group admins on Facebook to inventory for smooth
running of all email based campaigns and online sale campaigns for clients like My Vishal.
§ Delivered ~ 200 email based lead generation campaigns across BFSI, Travel & tour, Education in 2 years.
Account Management
§ Convinced media agencies to trust company with email campaigns for credit cards of SBI, ICICI & Citi. Extended
campaigns to ICICI Personal Loan, Manipal Institutes & Neo Forex Card.
§ Acquired direct clients like Sterling Holidays, Club Oxygen, Mad Over Poker, Poker Dangal, Poker Bazi for email
marketing.
§ Started drive to bring in fantasy cricket’s email based campaigns 3 months before start of IPL & cricket season,
delivered over 1000 leads per day in Dream 11, maintaining a high cash deposit ratio of 3% , against KPI of 2.5%.
§ Designed internal campaign to generate leads of for distance MBA to be sold to various colleges.
§ Customised the email campaign of Exide car batteries to generate interested leads and maintain a sale of 1%.
§ Carried out email based real estate campaign for Dubai Geo for Square yards to market the properties of Dubai to
People Management
§ Developed an entry and exit plan for the employees for smooth functioning and taking care of the hiring process.
§ Supervised the new hiring’s, tracking their performances, learnings, training them , helping them in settling down in
the environment of a start-up as we hired mostly freshers and few seasoned employees.

Consultant, Cap Gemini Apr 2014 – Mar 2016

§ Working for General Motors ANZ on their daily management reports, dealt with direct clients to provide them
reports and access to the business reports and the manufacturing reports generated by the BI tool Cognos.
§ Performed health check of DMR application which included internal GM webpages, Cognos reports and database
connection to Java webpages and Cognos.
§ Experienced in change & release management process and documentation for MERs done & compliances followed.
§ Generated reports for agencies like NEVDIS, a government organisation to track cars with their chassis number.
§ Participated in the webpage development for GM Vietnam for the GM employees.

EDUCATION
COURSE INSTITUTION YEAR REMARKS
Post Graduate Program in Management AB Jain Institute of Management & Research, Mumbai 2020 Pursuing
Bachelors in Business Administration Prestige Institute of Management & Research, Indore 2007 66.00%
§ <Include all relevant certifications here>

ACADEMIC PROJECTS

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FirstName LastName Marketing
§ <This is the space where you will add all your course work. A strong section here will show that you have used the
MBA well. It is also the most critical section to bring out your interest in a stream that is not directly aligned with
your work ex. Should include at least 3 project aligned to your area of interest >

EXTRA-CURRICULAR ACTIVITIES
§ <Include any clubs that you are a part of in MBA>
§ <Include B-School competitions you have won>
§ <Bring out the extra dimensions in your life here to add new flavours to your resume>

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