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  • Asian Paints - Case Study Brief

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    Karthik Ramanujam
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    Promoting Home Painting Solutions was never this easy! By conceptualizing the #BudgetBhiShaukBhiChallenge for ASIAN PAINTS, we promoted not one, but TWO PRODUCTS and that too in a very organic, creative, and engaging manner! The challenge joined the coveted half a billion club on Josh with over 529 million video views, 23 thousand user generated content, and 41 million hearts and engagement.

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    Promoting Home Painting Solutions was never this easy! By conceptualizing the #BudgetBhiShaukBhiChallenge for ASIAN PAINTS, we promoted not one, but TWO PRODUCTS and that too in a very organic, creative, and engaging manner! The challenge joined the coveted half a billion club on Josh with over 529 million video views, 23 thousand user generated content, and 41 million hearts and engagement.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3 views1 page

    Asian Paints - Case Study Brief

    Uploaded by

    Karthik Ramanujam
    Promoting Home Painting Solutions was never this easy! By conceptualizing the #BudgetBhiShaukBhiChallenge for ASIAN PAINTS, we promoted not one, but TWO PRODUCTS and that too in a very organic, creative, and engaging manner! The challenge joined the coveted half a billion club on Josh with over 529 million video views, 23 thousand user generated content, and 41 million hearts and engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Promoting Home Painting Solutions was never this easy!

    By conceptualizing the

    #BudgetBhiShaukBhi
    Challenge for ASIAN PAINTS, we promoted not one, but TWO PRODUCTS
    and that too in a very organic, creative, and engaging manner!

    THE EXCEPTIONAL RESPONSE BY THE JOSH USERS IS


    A TESTAMENT TO THE SAME! THE CHALLENGE JOINED
    THE COVETED HALF A BILLION CLUB ON JOSH!

    Hearts &
    Video Views Total UGC Engagement

    529Mn+ 23K+ 41Mn+

    HIGHLIGHTS OF THE CAMPAIGN


    •C
     ustomised Soundboard • High Discoverability
    •U
     GC friendly Choreography • Best Influencers across
    & transitions Categories

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