COURSEWORK ASSIGNMENT

Academic Year 2023/24

Module Code: BS3382

Module Name: Advanced Topics in International Business

Module Leader: Jason Evans

Coursework Title: 001: Individual Assessment

Task Details/Description: Answer the following questions related to the case study
“Ford Motor Company: Struggle in India”. You should respond to each question in mini-
essay style with an intro/ body/ conclusion structure.

 Using the provided case material, discuss the position of the company when
James Farley took over, and his response to these challenges to support the
future profitability of the company.

 Using the case content and relevant module learnings where appropriate, assess
the Indian automobile market’s attractiveness to potential foreign entrants.

 Using the case content and relevant module learnings where appropriate, discuss
the reason’s for Ford’s continuing issues in India

**AND THEN**

 Write a reflective piece that considers the module content and the impact on your
personal learning and development (500 words).
Module Learning Outcomes Assessed:

 Have a clear appreciation of the nature, scale and scope of MNEs activity and
understand the implications of MNEs behaviour for the countries in which they
locate their activities.

 Apply different theoretical frameworks for the analysis of MNEs and critically
reflect on the usefulness of policies to cope with their behaviour.

Presentation Requirements:

Word count total 3000

Font size: Arial 12
Line spacing: Double

Submission Date & Time:

15/12/23 @ 12 noon

Assessment Weighting for the Module:

100%

Assessment Criteria

See appended and in Blackboard

Ethical Requirements

This module does not require any primary research and no ethical approval will be
necessary.

Essential Reading for Coursework Task

(if in addition to reading provided in the module outline):

Ford CEO Farley on EV Production, Chip Shortage, Tesla. (2021).

https://www.youtube.com/watch?v=MHB9VucEVBM