Art APP- ● It means going a step further than

FINALS MIDTERMS simply adapting the text.

Soul-Making ● term used in advertising and
marketing and refers to the process of
● In the language that refers to all
adapting a message from one
activities concerning individual
language to another, while
expression through the arts,
maintaining its intent, tone and
○ is the deeper process known as
context.
“soul- making.”
● To create a global marketing
● soul refers to the individual’s psyche.
campaign that evokes the desired
● “It is this activity of working through
response in every culture you target,
disintegration that I consider to be at
you need to recreate the
the core of the creative and
campaign–the words and the
therapeutic processes.
images–or every culture.
● I call this act “poesis” (following
● created for a particular culture,
Heidegger’s use of the Greek word for
○ is more of a content
poetry), and consider it to be at the
development process than a
center of human existence.
translation process. Sure,
● These creative activities can be best
transcreated content retains the
described as a death and rebirth of the
brand logo and mark, the
soul or what James Hillman
corporate colors, and so on.
calls“soul-making.”
○ What it doesn’t necessarily
Art Fusion keep is the message or
expression of sentiment.
● Art fusion is a product of industry and
➢ In arts, transcreation may take the
commercialism.
form of recreating an art form into
● occurs when an artist of any art form
another art form with the intent of
collaborates with a brand/company
changing the medium and nothing
(a product, service, fashion, charity) to
else.
create a product that will benefit the
○ Examples would be changing
artist, the company and society as a
the music to text, text to dance,
whole.
dance to visual art, text to
● Art still has the power to influence the
theatre and text to cinema.
society’s capacity to grow and evolve.
● Art fusion Hybrid
○ can give an artist the ability to
● Hybrid is defined as having mixed
produce work that will reach a
origin that adds variety or complexity
new and wider audience.
to a system.
Transcreation ● Art Forms in the contemporary arts
explore the various media and
● Transcreation is a type of translation
techniques for innovation and
that also includes creation, or
experimentation in art creation.
recreation.
 ● It may involve cross-breeding the
art-making process with other
disciplines like with the natural and
physical sciences, industrial, etc.
Photorealism
● Contemporary artists are now free to
create art with whatever material or
technique they could think of. This
freedom from rules paved the way for
new opportunities to express ideas,
beliefs and emotions.
Appropriation
● Appropriation is borrowing.
○ the practice of creating a new
work by taking a pre existing
image or material from another
source like a book and
combining it with new ones,
thus completely transforming
the original.
● A found object is an existing object
given a new identity as an artwork or
part of an artwork.
● Artists can re-create an object in many
ways like repainting it,altering its
Installation Art
style, they can also layer images and
redefine the images in a new context.
Improvisation
● is creating or performing something
spontaneously or without preparation,
or making something functional from
whatever is available.
● The skill to improvise can apply to
many different areas, across all
artistic, scientific, physical, cognitive,
academic and non- academic
disciplines.
● There are things that no matter what
people do, is just unpredictable and
cannot be controlled, the best that the
person can do is adapt and make use
of whatever is available to survive.
● Murphy’s Law states that in any field
of endeavor, anything that can go
wrong will go wrong.
● refer to artists whose works depended
for the most part on photographs.
● These artists would often project onto
the canvas the images which would
be replicated with precision and
accuracy.
● The movement began in the same
period as Conceptual art, Pop Art, and
Minimalism.
● Photorealism expressed a strong
interest in realism in art, over that of
idealism and abstraction.
● complicates realism by combining
that which is real and which is not.
● emphasizes the value of the
traditional techniques of academic art
again after years of spontaneous,
accidental, and improvisational art
techniques.
● Installation art is a modern movement
characterized by immersive,
larger-than-life works of art.
● installation artists create these pieces
for specific locations, enabling them to
expertly transform any space into a
customized, interactive environment.
● Installation artists usually create these
pieces for specific locations, enabling
them to transform the space into a
customized, interactive environment.
● Installation art is characterized into
three major characteristics:
○ immersive, large-scale and
site specific.
Applied Arts
● refers to the application of artistic
designs and decorations to everyday
utilitarian objects to make them
aesthetically pleasing.
○ This includes industrial design,
fashion design, furniture design,
and commercial art.
● Industrial design is a process of design
applied to products that are to be
manufactured through techniques of
mass production.
● A key characteristic is that design
precedes manufacture: the creative act
of determining and defining a
product's form and features takes
place in advance of the physical act of
making a product, which consists
purely of repeated, often automated,
replication.
SCULPTURE
● Napoleon Abueva
○ considered as first modern
Filipino sculptor.
● His modernism was developed during
his studies in the United States. Noted
works are Double Crucifix suspended
from the dome above the altar of UP
and Allegorical Harpoon at CCP
ART OF THE POST-WAR PERIOD
(after 1946)
➢ During the Post war, Philippine
Architecture was dominated by the
American style.
➢ In this period the plan for the modern
city of Manila was designed with a
large number of art deco buildings, by
famous American and Filipino
architects.
➢ During the liberation of Manila by the
Americans in 1945 large portions of
Intramuros and Manila were
destroyed.
ARCHITECTURE
➔ Massive rehabilitation and
reconstruction was seen by the
Philippine society in the post-war
years.
➔ Leandro Locsin designed the Cultural
Center of the Philippines who earned
a
National Artist award.
➔ Planting Rice, Amorsolo
➔ Rice Planters, Dela Rosa
Other architectural landmarks are Philippine
International Convention Center and
many other tall structures particularly in the
Business Center of Makati City.
SCULPTURE
● Only a lone name stood out,
Guillermo Tolentino, trained in the
classical style in Rome,
● Tolentino’s masterpieces include the
Oblation in the University of the
Philippines and the Bonifacio
Monument in Caloocan City.
PRINTING
● Nicolas Bagay is one of the
outstanding engravers who ran a
printing press and Francisco Suarez
are both known for their designs in
1733 and for the 12 scenes depicting
representative life in theislands in the
Murillo-Velarde Map. They signed
 their works proudly writing Indio
Tagalog after their signatures.
THE SPANISH COLONIAL ART
(1521-1898)
➢ The year 1521 marks the dawn of the
first colonial power in the Philippines.
the Spanish period.
➢ For the Catholic faith to be
propagated successfully, it should be
able to communicate well with the
educated as well as the uneducated,
and the best way to achieve this is
through art.
➢ Religious paintings, sculptures,
literature, music, dance, and theatre
have all contributed to instilling the
doctrines of the Catholic faith into the
hearts and minds of the early
Filipinos.
ARCHITECTURE
● Fr. Antonio Sedeno introduced lime in
the construction of buildings. He was
responsible for the construction of the
first fortress, the Nuestra Senora de
Guia Fort in Manila.
Decorative Art
● He was instrumental in the planning
and building of Manila's Secular
residences. Early painting and
sculptural works for the church were
largely given to the Chinese artisans
living in a community outside
Intramuros called the Parian.
SCULPTURE
● Carving which began in the
pre-Hispanic times in making the likha
(a local deity), was redirected by the
friars into the creation of santos
(sculptures of saints).
● The making of santos are strictly
supervised by the church authorities
for fear that the natives might include
pagan elements into the prescribed
iconography of the church.
Mediums
➢ Most of the santos had been carved
out of wood. Ivory and animal bone
were also used.
Famous Sculptors
★ Juan delos Santos
○ carved several retablos for the
Augustinian church in
Intramuros.
★ Lorenzo Flores
○ carved the escudo of the
Franciscan Order found in front
of the Tayabas Church.
Muslim Art
● Islamic art meshed with ethnic culture
and produced a Filipino Muslim art
that reflects the ethnic background
and Islamic identity of the people.
● Okir
○ is a general name for the
colorful flowing designs which
decorate any surface of the
● Muslim regions. It is an elaborate
curvilinear motif made by the Maranao
and Tausug tribes of Mindanao.
● The main motifs are the sarimanok,
the naga and the pako-rabong. These
are mainly used to decorate the
houses of Sultans. Okir-a-datu are
ornamental design for men and
okir-a-bay for women.
● Dr. Nagasura Madale,
○ in his book it explains that the
Okir has patterns which are
used by the Maranao artists.
 ○ 1. Matilak (circle) Province art is divided into two kinds:
○ 2. Poyok (bud) the ritualistic and the decorative.
○ 3. Dapal (leaf)
The bulul,
○ 4. Pako (fern or spiral form)
○ 5. Todi (fern leaf with spiral at ● a carved male figure made of narra is
upper edge) seated while its crossed arms rest on
○ 6. Pako lungat (fern leaf with a its raised knees.
cut at one edge). ● Believed to guard rice crops, this
figure was traditionally bathed in pig’s
Other elements found by Dr. Madale were:
or chicken’s blood during rice planting
Naga, obid-obid binotoon, kianoko, pakonai
rituals in Ifugao.
and tialitali.

Sarimanok

➢ is a depiction of an open-winged
legendary bird which stands on a fish
with another fish hanging from its
beak. It is usually positioned atop
bamboo poles at the center of
Maranao villages among decorative
flags during celebratory events.

Naga

➢ is a stylized dragon or serpent carved

in grave markers or elaborately in
plows.

Ukkil

➢ is a design technique usually see in

the Sulu Peninsula. Others consider it
a variant of the okir.
➢ It is a decorative design that is used in
carving, baskets, pottery and weaving.
It is a pattern like Western style
Arabesque and Art Nouveau.

Art of the Mountain Province

● Wood is the medium of choice in the

art of the Mountain Province.
● It is used in making shields, spoons,
ladles, bowls, and human and animal
figures.
● Woodcarving is considered an
important skill in all tribes. Mountain