Name: Balagtas, Amiel John A. Date: Apr.

25, 2023
Course and Section: BACM Subject: COSH42

PERFORMANCE ASSESSMENT
Directions: Answer the critical thinking essay below in 10 sentences or more. Use extra
sheets if necessary: (2 items x 10 points)

1. What is the role of culture in international business? How does culture impact the
way business is conducted in different parts of the world?

International Businesses doesn’t only cross borders, it also crosses cultures as

well. These cultures can affect how a business will be handled and it’s outcomes.
Culture simply influences an individuals way of thinking, communicating and
behaving. Since cultures are different which varies to uncountable ones, these
cultures may affect how negotiations will be like.

2. What are some cultural barriers to doing business in certain countries, and how
can they be overcome? How do cultural differences in communication styles
impact negotiations and deal-making in international business?

As said in previous discussions and modules, culture affects how a business will
turn out due to the fact that culture affects how people think, and act that may affect
even negotiations. Some countries have different meaning in different
communication styles such as, body language, gestures and more, some countries
sees eye contact as something inappropriate or rude to an individual.