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MODULE 4.3 INTERPRETING SENSORY INFORMATION rejection”).

They can also be wrong in two ways: failing


to detect a stimulus (a “miss”) and reporting it present
Perceiving Minimal Stimuli Some of the earliest
when it was absent (a “false alarm”).
psychological researchers tried to determine the
weakest sounds, lights, and touches that people could Signal-detection theory is the study of people’s
detect. They also measured the smallest difference that tendencies to make hits, correct rejections, misses, and
people could detect between one stimulus and false alarms (D. M. Green & Swets, 1966). The theory
another—the just noticeable difference (JND). originated in engineering, where it applies to such
matters as detecting radio signals in the presence of
Sensory Thresholds and Signal Detection Imagine a
noise. Suppose someone reports a stimulus present on
typical experiment to determine your threshold of
80 percent of the trials when the stimulus is present.
hearing—that is, the minimum intensity that you can
That statistic is meaningless unless we also know how
hear: On each trial, the experimenter presents either no
often the person said it was present when it was not. If
tone or a faint tone, and you report hearing or not
the person also reported the stimulus present on 80
hearing something. Notice that no sharp line separates
percent of trials when it was absent, then the person is
sounds that people hear from sounds they do not.
just guessing. In a signal-detection experiment, people’s
Researchers therefore define an absolute sensory
responses depend on their willingness to risk misses or
threshold as the intensity at which a given individual
false alarms. (When in doubt, you have to risk one or
detects a stimulus 50 percent of the time. However,
the other.) Suppose you are the participant and you are
people sometimes report hearing a tone when none
told that you will receive a 10-cent reward whenever
was present. We should not be surprised. Throughout
you correctly report that a light is example, the legal
the study, they have been listening to faint tones and
system is also a signal-detection situation. A jury can be
saying “yes” when they heard almost nothing. The
right in two ways and wrong in two ways: Defendant is
difference between nothing and almost nothing is slim.
guilty Defendant is innocent Jury votes “guilty” Hit False
Still, if someone reports a tone when present, but you
alarm Jury votes “not guilty” Miss Correct rejection.
will be fined 1 cent if you say “yes” when it is absent.
When you are in doubt, you guess “yes,” with results Judges instruct juries to vote “not guilty” when in doubt.
like those in. Then the rules change: You receive a 1- A miss, setting a guilty person free, is more acceptable
cent reward for correctly reporting the presence of a than a false alarm that convicts an innocent person.
light, but you suffer a 10-cent penalty and an electrical Another example is screening baggage at an airport.
shock if you report a light when it was absent. Now you Screeners can err by thinking they see a weapon that is
say “yes” only when certain, with results like those in. not present, or missing one that is there. A special
People become cautious about false alarms for other problem in this case is that extremely few air travelers
reasons, too. In one experiment, participants were actually pack weapons. If you haven’t seen a weapon in
asked to read words that flashed briefly on a screen. weeks, you expect not to see one, and you probably
They performed well with ordinary words such as river overlook a weapon even if you do see it (Mitroff &
or peach. For emotionally loaded words such as penis or Biggs, 2014; Wolfe, Horowitz, & Kenner, 2005). Forcing
bitch, however, they generally said they were not sure people to slow down doesn’t help much (Kunar, Rich, &
what they saw. Several explanations are possible (e.g., Wolfe, 2010). (It just slows down the line at airport
G. S. Blum & Barbour, 1979). One is that participants security.) Radiologists encounter a related problem. A
hesitate to blurt out an emotionally charged word radiologist might scan through hundreds of X-ray scans,
unless they are certain they are right. looking for small nodules that might indicate illness.
With increasing expertise, they do find most of them,
The signal-detection approach is important in many
but they sometimes overlook something they hadn’t
settings remote from the laboratory. For none was
expected to see. In one study, 24 expert radiologists
present, we have to be cautious in interpreting the
examined chest scans of five people, looking for
other responses. How often were they really hearing
nodules. In the fifth one, researchers had added a
something, and how often were they just guessing?
drawing of a gorilla. Although they found most of the
When people try to detect weak stimuli, they can be
nodules, only 4 of the 24 noticed the gorilla (Drew, Võ, &
correct in two ways: reporting the presence of a
Wolfe, 2013).
stimulus (a “hit”) and reporting its absence (a “correct
Suppose a particular chemical is present in 90 percent a month of listening, most people who thought they
of people with a particular kind of cancer. What, if were listening to self-esteem tapes said they had
anything, can we conclude? Think about this problem improved their self-esteem, and those who thought
in terms of signal detection. Answer: We cannot they were listening to memory tapes said they had
conclude anything. After all, 100 percent of people improved their memory. The actual content made no
with cancer have water in their bodies. The 90 percent difference. The improvement depended on people’s
figure means nothing unless we know how many expectations, not the tapes (Greenwald, Spangenberg,
people without cancer also have this chemical Pratkanis, & Eskanazi, 1991)

What Subliminal Perception Can Do Subliminal


messages do produce effects, although most are brief
Subliminal perception is the phenomenon that a
or subtle. For example, in several studies, people
stimulus can influence behavior even when it is
viewed pictures of faces with neutral, pleasant, or
presented so faintly or briefly that the observer has no
unpleasant expressions for a tiny fraction of a second,
conscious perception of it. (Limen is Latin for
followed by an interfering pattern. Under these
“threshold.” Thus, subliminal means “below the
conditions, people have no conscious perception of the
threshold.”) Is subliminal perception powerful,
face. However, after seeing a happy face, they usually
impossible, or something in between?
move their facial muscles briefly and slightly in the
What Subliminal Perception Doesn’t Do Many years direction of a smile, and after seeing an angry face,
ago, claims were made that subliminal messages could they tense their muscles slightly in the direction of a
control people’s buying habits. For example, a theater frown (Dimberg, Thunberg, & Elmehed, 2000). If they
owner might insert a single frame, “EAT POPCORN,” in view a face with an expression subliminally and shortly
the middle of a film. Viewers, unaware of the message, thereafter see the same face longer, with a neutral
supposedly would flock to the concession stand to buy expression, they are more likely to evaluate the face
popcorn. Many tests of this hypothesis found little or no favorably if the subliminal face had a pleasant
effect (Cooper & Cooper, 2002), and the advertiser expression, and to evaluate it unfavorably if the
eventually admitted he had no evidence (Pratkanis, subliminal face had an unpleasant expression
1992). Another claim is that certain rock-’n’-roll (Prochnow et al., 2013). In another study, young men
recordings contain “satanic” messages that were viewed a variety of pictures for a tiny fraction of a
recorded backward and superimposed on the songs. second, followed by interfering pictures, and had no
Some people allege that listeners unconsciously conscious response to any of them. However, some of
perceive these messages and then follow the evil the pictures showed naked loving couples. After those
advice. If you spend hours listening to rock music played pictures, the men’s brains showed increased activity in
backward— and I hope you have something better to do reward-related areas (Oei, Both, van Heemst, & van der
with your time—with some imagination you can think Grond, 2014). Subliminal perception effects emerge
you hear a variety of messages, regardless of whether only as small changes in average performance,
the artists intended any such thing. However, for ordinarily in measurements taken shortly after the
practical purposes it doesn’t matter, because repeated subliminal stimulus. However, the fact that such effects
studies have found that when you listen to music played occur at all demonstrates the possibility of unconscious
forward, you cannot decipher any backward message, influences (Greenwald & Draine, 1997).
and any backward message has no effect on your
16. Suppose someone claims that broadcasting the
behavior (Kreiner, Altis, & Voss, 2003; Vokey & Read,
subliminal words “Don’t shoplift,” intermixed with
1985). A third unsupported claim: “Subliminal
music at a store, decreases shoplifting. What would be
audiotapes” with faint, inaudible messages can help
the best way to test that claim? Answer 16. Play that
you improve your memory, quit smoking, lose weight, or
message on half of all days, randomly chosen, for a
raise your self-esteem. In one study, psychologists asked
period of weeks. On other days, play no subliminal
more than 200 volunteers to listen to a popular brand of
message or an irrelevant one. See whether the
audiotape. However, they intentionally mislabeled
frequency of shoplifting decreases on days with the
some of the self-esteem tapes as “memory tapes” and
message.
some of the memory tapes as “self-esteem tapes.” After
Perceiving and Recognizing Patterns People become afterimages.
amazingly good at recognizing objects and patterns. For An example is the waterfall illusion: If you stare at a
example, you may someday go to a high school reunion waterfall for a minute or more and then turn your eyes
and see people you haven’t seen in many years. Some to nearby cliffs, the cliffs appear to flow upward.
have grown fat or bald, or changed in other ways, but Staring at the waterfall fatigues neurons that respond to
you will still recognize many of them (Bruck, Cavanagh, downward motion. When they fatigue, they become
& Ceci, 1991). Although we recognize people mostly by inactive, while neurons responding to upward motion
facial features, we attend to the hair also. remain active. The result is an illusion of upward
motion.
How do we recognize people, objects, or any patterns at
all? According to one explanation, we begin by breaking Here is another demonstration: Second Study
a stimulus into its parts. For example, when we look at a Hypothesis After you stare at vertical lines, you fatigue
letter of the alphabet, specialized neurons in the visual feature detectors responding to lines of that width. If
cortex, called feature detectors, respond to the you then look at wider or narrower lines, they will
presence of simple features, such as lines and angles. appear to be even wider or narrower than they really
One neuron might detect the feature “horizontal line,” are. Method Cover the right half of ▲ Figure 4.38 and
while another detects a vertical line, and so forth. stare at the little rectangle in the middle of the left half
for a minute or more. Do not stare at one point, but
what’s the evidence?
move your focus around within the rectangle. Then look
First Study at the square in the center of the right part of the figure
Hypothesis Neurons in the visual cortex of cats and and compare the spacing between the lines of the top
monkeys respond only when light strikes the retina in a and bottom gratings (Blakemore & Sutton, 1969).
particular pattern. Results What did you perceive in the right half? People
Method Two pioneers in the study of the visual cortex, generally report that the top lines look narrower and
David Hubel and Torsten Wiesel (1981 Nobel Prize the bottom lines look wider. Interpretation Staring at
winners in physiology and medicine), inserted thin the left part of the figure fatigues neurons sensitive to
electrodes into cells of the occipital cortex of cats and wide lines in the top part of the figure and neurons
monkeys and recorded the cells’ activity as various light sensitive to narrow lines in the bottom part. Then, when
patterns struck the animals’ retinas. At first, they used you look at lines of medium width, the fatigued cells are
mere points of light that produced little response. Later inactive. Cells sensitive to narrower lines dominate your
they tried lines. perception in the top part, and those sensitive to wider
Results They found that each cell responds best in the lines dominate in the bottom part. To summarize, two
presence of a particular stimulus (Hubel & Wiesel, types of evidence support the existence of visual feature
1968). Some cells become active only at the sight of a detectors: (a) The brains of other species contain cells
vertical bar of light. Others become active only for a with the properties of feature detectors, and (b) after
horizontal bar. In other words, the cells appear to be staring at certain patterns, we see aftereffects that imply
feature detectors. Later investigators found cells that fatigue of feature-detector cells in the brain. The
respond to other features, such as movement in a research on feature detectors started an enormous
particular direction. amount of activity by laboratories throughout the
Interpretation Hubel and Wiesel reported feature world. Later results revised our views of what the earlier
detector neurons in cats and monkeys. If the results mean. For example, even though certain neurons
organization of the visual cortex is similar in species as respond well to a single vertical line, most respond even
distantly related as cats and monkeys, it is likely (though more strongly to a sine-wave grating of lines: Thus, the
not certain) to be similar in humans as well. feature that cells detect is probably more complex than
just a line. Furthermore, because each cell responds to a
A second line of evidence follows this reasoning: If the range of stimuli, no cell provides an unambiguous
human cortex has feature-detector cells, message about what you see at any moment. An
overstimulation of certain cells should fatigue them. important point about scientific advances: A single line
Afterward, someone should see an aftereffect based on of evidence—even Nobel Prize–winning evidence—
the inactivity of that those cells. (Recall negative color
seldom provides the final answer to a question. We look one perception so tightly that they do not see the other
for multiple ways to test a hypothesis. one. The 8-year-old girl who drew part d intended it as a
face. Can you find another possibility? If you have
What is a feature detector
trouble with parts c or d, check answers E, F, and G on
A feature detector is a neuron that responds mostly to
page 140. The point of the reversible figures is that we
a particular visual feature, such as a straight horizontal
perceive by imposing order (top-down), not just by
line.
adding up lines and points (bottom-up). psychologist
Do Feature Detectors Explain Perception? who first called attention to it. Which is the front face of
the cube? You can see it either way. Part b is either a
The neurons just described are active in the early stages vase or two profiles. Does part c show an old woman or
of visual processing. Do we simply add up the responses a young woman? Almost everyone sees one or the other
from various feature detectors to perceive a face? No, immediately, but many people lock tendency to
feature detectors cannot completely explain how we perceive objects that are close together as belonging
perceive letters, much less faces. For example, we to a group. The objects in part a form two groups
perceive the words in as CAT and HAT, even though the because of their proximity. The tendency to perceive
H and A symbols are identical. similar as being a group is, quite reasonably, called
Gestalt Psychology similarity. In part b, we group the Xs together and the
●’s together because of similarity. When lines are
Your ability to perceive something in more than one interrupted, as in part c, we perceive continuation, a
way, is the basis of Gestalt psychology, a field that filling in of the gaps. You probably perceive this
emphasizes perception of overall patterns. Gestalt illustration as a recctangle covering the center of a very
(geh-SHTALT) is a German word that means pattern or long hot dog. When a familiar figure is interrupted, as in
configuration. The founders of Gestalt psychology part d, we perceive a closure of the figure; that is, we
rejected the idea of breaking down a perception into imagine the rest of the figure to see something that is
its component parts. A melody broken into individual simple, symmetrical, or consistent with our past
notes is no longer a melody. Their slogan was, “The experience (Shimaya, 1997).
whole is different from the sum of its parts.
In what way does the phenomenon of reversible
Gestalt psychology does not deny the importance of figures conflict with the idea that feature detectors
feature detectors. It merely insists that feature fully explain vision? Answer 18. If vision were simply a
detectors are not enough. Feature detectors represent a matter of stimulating feature detectors and adding up
bottom-up process, in which tiny elements combine to their responses, then a given display would always
produce larger items. However, perception also includes produce the same perception.
a top-down process, in which you apply your
experience and expectations to interpret each item in The principle of closure resembles continuation. With a
context. complicated pattern, however, closure deals with more
information. For example, in Figure 4.42c, you fill in the
In either the top or bottom part, you might see only gaps to perceive one long hot dog. With additional
meaningless black and white patches for a while and context, you might perceive the same pattern as two
then suddenly you might see an animal. To perceive the shorter hot dogs:
animals, you separate figure and ground—that is, you
distinguish the object from the background. Ordinarily, Another Gestalt principle is common fate: We perceive
you make that distinction almost instantly. You become objects as part of the same group if they change or
aware of the process only when it is difficult (as it is move in similar ways at the same time. If you see two
here). In effect, we test hypotheses: “Is this the front of objects move in the same direction and speed, you see
the object or is that the front? Is this section the them as parts of the same thing, as in ▲ Figure 4.43.
foreground or the background?” The longer you look at Also, if they grow brighter or darker together, you see
a reversible figure, the more frequently you alternate them as related (Sekuler & Bennett, 2001). Finally, when
between one perception and another (Long & Toppine, possible, we tend to perceive a good figure—a simple,
2004). Part a is called the Necker cube, after the into familiar, symmetrical figure. Many familiar objects are
geometrically simple or close to it: The sun and moon
are round, tree trunks meet the ground at almost a right on this person. As soon as the person starts to walk, you
angle, faces and animals are nearly symmetrical, and so see the lights as a person in motion. In fact, you have a
forth. If we can interpret something as a circle, square, brain area specialized for just this task (Grossman &
or straight line, we do. Blake, 2001). If you do an Internet search for Biomotion,
you can find a marvelous illustration of this process.
Does the principle of good figure apply only in
Try this simple demonstration: Hold an object in front of
Westernized societies, where people become familiar
your eyes and then move it to the right. Now hold the
with squares, triangles, and so forth from an early age?
object in front of your eyes and move your eyes to the
Apparently not. Researchers studied the Himba, a
left. The image of the object moves across your retina in
southwest African culture with no manufactured
the same way when you move the object as when you
products and few words for shapes. Even they noticed
move your eyes. Yet you perceive the object as moving
the difference between squares and almost-square
in one case but not in the other. Why? The object looks
shapes, about as well as U.S. college students did
stationary when you move your eyes for two reasons.
(Biederman, Yue, & Davidoff, 2009).
One is that the vestibular system informs the visual
Similarities between Vision and Hearing The perceptual areas of the brain about your head and eye movements.
organization principles of Gestalt psychology apply to When your brain knows that your eyes have moved to
hearing also. Like reversible figures, some sounds can be the left, it interprets what you see as the result of eye
heard in more than one way. You can hear a clock going movement. One man with a rare kind of brain damage
“tick, tock, tick, tock” or “tock, tick, tock, tick.” You can could not connect his eye movements with his
hear your windshield wipers going “dunga, dunga” or perceptions. Whenever he moved his head or eyes, the
“gadung, gadung.” The Gestalt principles of continuation world appeared to be moving. Frequently, he became
and closure work best when one item interrupts dizzy and nauseated (Haarmeier, Thier, Repnow, &
something else. Petersen, 1997). The other reason is that you perceive
motion when an object moves relative to the
The same is true in hearing. If a speech or song is background (Gibson, 1968). When you walk, stationary
broken up by periods of silence, we do not fill in the objects move across your retina but do not move
gaps and we find the utterance hard to understand. relative to the background.
However, if the same gaps are filled with noise, we
“hear” what probably occurred during the gaps. That What do you perceive when an object is stationary and
is, we apply continuation and closure (C. T. Miller, the background moves? In that unusual case, you
Dibble, & Hauser, 2001; Warren, 1970). incorrectly perceive the object as moving, a
phenomenon called induced movement. When you
Perceiving Movement and Depth As an automobile watch clouds moving across the moon, you might
moves away from us, its image on the retina grows perceive the clouds as stationary and the moon as
smaller, but we perceive it as moving, not shrinking. moving. Induced movement is apparent movement, as
That perception illustrates visual constancy—our opposed to real movement. You have already read
tendency to perceive objects as keeping their shape, about the waterfall illusion (page 129), another example
size, and color, despite distortions in the actual pattern of apparent movement. Yet another is stroboscopic
reaching the retina. movement, an illusion of movement created by a rapid
Perception of Movement Moving objects capture succession of stationary images. When a scene flashes
attention for a good reason. Throughout our on a screen, followed a split second later by a slightly
evolutionary history, moving objects have been more different scene, you perceive objects as moving
likely than stationary objects to require action. A moving smoothly.
object might be another person, or something you could Perception of Depth Although we live in a world of
catch and eat, or something that wants to catch and eat three dimensions, our retinas are in effect two-
you. People are particularly adept at perceiving a body dimensional surfaces. Depth perception, the perception
in motion. Suppose we attach small lights to someone’s of distance, enables us to experience the world in
shoulders, elbows, hands, hips, knees, and ankles. Then three dimensions. This perception depends on several
we turn out all other lights so that you see just the lights factors. One factor is retinal disparity—the difference
in the apparent position of an object as seen by the left tell you how far away the photograph itself is, although
and right retinas. Try this: Hold a finger at arm’s length. it provides no information about the relative distances
Focus on it with one eye and then the other. Note that of objects in the photograph.
the apparent position of your finger shifts with respect Motion parallax: Another monocular cue helps us
to the background. Now hold your finger closer to your perceive depth while we are moving, although it does
face and repeat. The apparent position of your finger not help with a photograph. If you are walking or riding
shifts even more. The amount of discrepancy between in a car and fixating at the horizon, nearby objects move
the two eyes is one way to gauge distance. A second cue rapidly across the retina, while those farther away move
for figure and groundis the convergence of the eyes— less. The difference in speed of movement of images
that is, the degree to which they turn in to focus on a across the retina as you travel is the principle of
close object. When you focus on something close, your motion parallax. Television and film crews use this
eyes turn in, and you sense the tension of your eye principle. If the camera moves slowly, you see closer
muscles. The more the muscles pull, the closer the objects move more than distant ones and get a sense of
object must be. Retinal disparity and convergence are depth.
called binocular cues because they depend on both Optical Illusions Vision is well adapted to
eyes. Monocular cues enable you to judge depth and understanding what we see, but special situations can
distance with just one eye or when both eyes see the fool it. An optical illusion is a misinterpretation of a
same image. The ability to interpret depth in a picture visual stimulus. Psychologists would like to explain the
depends on experience. optical illusions as simply and parsimoniously as
possible. One approach that applies to many but not all
Object size: Other things being equal, a nearby object
illusions pertains to mistakes of depth perception.
produces a larger image than a distant one. This cue
helps only for objects of known size. For example, the The Moon Illusion To most people, the moon at the
backpacker in Figure 4.50 produces a larger image than horizon appears about 30 percent larger than it
do the mountains, which we know are larger. So we see appears when it is higher in the sky. This moon illusion
the person as closer. However, the mountains in the is so convincing that many people have tried to explain
background differ in actual as well as apparent size, so it by referring to the bending of light rays by the
we cannot assume the ones that look bigger are closer. atmosphere or other physical phenomena. However, if
Linear perspective: As parallel lines stretch out toward you photograph the moon and measure its image, you
the horizon, they come closer together. Examine the will find that it is the same size at the horizon as it is
road in Figure 4.50. At the bottom of the photo (close to higher in the sky. You can measure the two images to
the viewer), the edges of the road are far apart. At demonstrate that they are really the same size. (The
greater distances they come together. Detail: We see atmosphere’s bending of light rays makes the moon look
nearby objects, such as the backpacker, in more detail orange near the horizon, but it does not increase the
than distant objects. size of the image.) However, photographs do not
Interposition: A nearby object interrupts our view of a capture the strength of the moon illusion as we see it in
more distant object. For example, the tree on the right real life. In Figure 4.58 or any similar pair of photos, the
interrupts our view of the mountains, so we see that the moon looks almost the same at each position. In the
tree is closer than the mountains. Texture gradient: The actual night sky, the moon looks enormous at the
bushes and leaves on the left of the photo are more horizon. One explanation is size comparison. When you
clearly separated, whereas those toward the center look see the moon low in the sky, it seems large compared to
less distinct from one another. The “packed together” the tiny buildings or trees you see at the horizon. When
appearance of objects gives us another cue to their you see the moon high in the sky, it appears small
approximate distance. compared to the vast, featureless sky (Baird, 1982;
Shadows: Shadows help us gauge sizes as well as Restle, 1970). A second explanation is that the terrain
locations of objects. between the viewer and the horizon gives an impression
Accommodation: The lens of the eye accommodates— of great distance. When the moon is high in the sky, we
that is, it changes shape—to focus on nearby objects, have no basis to judge distance, and we unconsciously
and your brain detects that change and thereby infers see the overhead moon as closer. Because we see the
the distance to an object. Accommodation could help horizon moon as more distant, we perceive it as larger
(Kaufman & Rock, 1989; Rock & Kaufman, 1962). This Subliminal perception. Under some circumstances, a
explanation is appealing because it relates the moon weak stimulus that we do not consciously identify
illusion to perception of distance, a factor already influences our behavior, at least briefly.
accepted as important for other illusions. Many
Feature detectors. In the first stages of the process of
psychologists are not satisfied with this explanation,
perception, feature-detector neurons identify lines,
however, because they are not convinced that the
points, and simple movement. Visual aftereffects can be
horizon moon looks farther away than the overhead
interpreted in terms of fatiguing certain feature
moon. If we ask which looks farther away, many people
detectors.
say they are not sure. If we insist on an answer, most say
the horizon moon looks closer, contradicting the theory. Perception of organized wholes. According to Gestalt
Some psychologists reply that the situation is psychologists, we perceive an organized whole by
complicated: We unconsciously perceive the horizon as identifying patterns in a top-down manner.
farther away. Consequently, we perceive the horizon
moon as very large. Then, because of the perceived Visual constancies. We ordinarily perceive the shape,
large size of the horizon moon, we consciously say it size, and color of objects as constant, even when the
looks closer, while continuing unconsciously to perceive pattern of light striking the retina varies.
it as farther (Rock & Kaufman, 1962). Studies of optical Motion perception. We perceive an object as moving if
illusions confirm what other phenomena already it moves relative to its background. We can distinguish
indicated: What we perceive is not the same as what is between an object that is actually moving and a similar
“out there.” Our visual system does an amazing job of pattern of retinal stimulation that results from our own
providing us with useful information about the world movement.
around us, but under unusual circumstances, we have
distorted perceptions. Depth perception. To perceive depth, we use the
accommodation of the eye muscles and retinal disparity
Making Sense of Sensory Information between the views that our two eyes see. We also learn
you have probably heard the expression, “Seeing is to use several other cues that are just as effective with
believing.” The saying is true in many ways, including one eye as with two.
that what you believe influences what you see. Optical illusions. Some optical illusions occur because
Perception is not just a matter of adding up the events we misperceive the relative distances of objects. We
striking the retina. We look for what we expect to see, perceive displays by comparing them to our previous
we impose order on haphazard patterns, we see three experiences with similar objects. convergence
dimensions in two-dimensional drawings, and we see
optical illusions. The brain does not compute what light
is striking the retina but tries to learn what the objects
really are and what they are doing.

Summary

Perception of minimal stimuli. No sharp dividing line


distinguishes sensory stimuli that can be perceived and
sensory stimuli that cannot be perceived.

Signal detection. To determine how accurately someone


detects a signal, we need to consider not only the ratio
of hits to misses when the stimulus is present but also
the ratio of false alarms to correct rejections when the
stimulus is absent.

Detecting rare stimuli. When people are trying to


detect some item, they are more likely to overlook it if it
occurs rarely.

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