Professional Documents
Culture Documents
The Semiconductor Industry
The Semiconductor Industry
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tries). Yet the marginal costs, the actual material and labor costs of
data, while static random-access memories are faster but hold less informa
(SRAMs)
tion. Read-only memories store data more permanently than RAMs; eras
(ROMs)
able programmable read-only memories (EPROMs) allow data programs to be easily
erased and reprogrammed.
2. In 1970, the IK random-access memory chip (capable of storing 1,024 bits of
information) was introduced. This was followed by the 4K chip in 1973,16K in 1976,
64K in 1979,256K in 1982, IM in 1985,4M in 1989, and 16M in 1991.
rapidly and helps account for the large number of firms in the memory
chip market. Late entry is facilitated
by the licensing of the requisite
production technology (known as second sourcing) from the innovat
ing firms; firms may trade off R&D expenses against licensing ex
penses in determining the timing of market entry.5 Semiconductor
manufacturing equipment can be readily purchased from any of sev
eral suppliers. Some benefits of learning by doing also spill over across
firms, in which case entrants can learn from the production experience
of other firms to reduce their own production costs. Barriers to exit
are insubstantial because rapid technological change quickly depreci
ates capital investments.
There is mixed evidence on the significance of intergenerational
early 1980s and became more successful after the imposition of anti
dumping sanctions
against Japanese producers.7
Competition among DRAM producers is particularly robust when
many firms are producing the same range of products in the market,
although competitive conditions can vary over the product cycle.
Firms starting production in a new generation of memory chips may
have some market
power, though their product still competes against
the previous generation and this power diminishes rapidly as other
firms commence production. Table 1 indicates that from 1982 to 1985
the top five Japanese producers accounted for more than 75 percent
of 256K DRAM sales, although as the product matured this propor
tion fell to about 40 percent by 1989. In 1984-86, the top five Japanese
producers accounted for more than 90 percent of IM DRAM sales,
with this share falling to about 45 percent by 1989.
Percent
Producers
Herfindahl
Hirschman Top five, Other,
Year index Japan Japan US. EC Korean
64KDRAM
1979 0.525 67 0 33 0 0
1980 0.264 59 0 41 0 0
1981 0.178 67 6 28 0 0
1982 0.129 60 6 33 0 0
1983 0.108 53 7 38 2 0
1984 0.092 48 10 38 4 0
1985 0.091 54 7 19 4 4
1986 0.099 56 11 31 5 10
1987 0.106 44 13 20 6 17
1988 0.170 19 22 21 1 37
1989 0.273 4 17 34 n.a. 45
256K DRAM
1979 0.000 0 0 0 0
1980 0.000 0 0 0 0
1981 0.000 0 0 0 0
1982 1.000 100 0 0 0
1983 0.265 92 1 7 0
1984 0.213 89 3 9 0
1985 0.165 82 3 15 0
1986 0.135 77 5 24 2
1987 0.102 55 11 15 9
1988 0.091 46 18 28 7
1989 0.078 43 19 25 10
IMDRAM
1979 0.000 0 0 0 0
1980 0.000 0 0 0 0
1981 0.000 0 0 0 0
1982 0.000 0 0 0 0
1983 0.000 0 0 0 0
1984 0.000 0 0 0 0
1985 0.964 99 0 1 0
1986 0.369 87 0 13 0
1987 0.347 93 6 1 0
1988 0.173 78 10 6 2
1989 0.135 54 16 14 11
1990 0.110 45 15 21 15
Source: Flamm (1996, p. 256).
n.a.Not available.
away from government purchases for the military and space programs
toward commercial applications such as consumer electronics. The rise
of Japan's semiconductor industry was driven by the rapid expansion in
demand for transistors from the domestic consumer electronics indus
try. The different basis for the growth of the American and Japanese
semiconductor industries reflected the considerable differences in
end-use demand for semiconductors in the two markets: in Japan, con
sumer electronics provided 47 percent of semiconductor demand (the
comparable figure in the United States being 8 percent), while data
dustry recession of 1982, when the demand for memory chips slack
ened. The result provides a splendid illustration of the tension
between antidumping and competition policies. Motorola pondered
filing an antidumping petition on 64K DRAMs in early 1982 but
lacked industry support. Instead, it asked the Department of Com
merce to informally monitor Japanese prices. A Commerce official
responsible for administering the antidumping laws warned MITI
that Japanese chip prices in the United States might be monitored.
The demand chips has grown rapidly over the past two
for memory
decades owing to the surge in computer production, but it has also
proven to be cyclical. Even a slight slowdown in the growth of demand
13. Compounding these problems were about the quality of U.S. semi
questions
conductors. In a widely publicized paper presented at an industry conference in 1981,
a representative from Hewlett-Packard cited evidence that the firm experienced much
fewer defects on 16K chips from Japanese producers than from U.S. producers. This
U.S. producers heatedly denied, but the perception
(and later acknowledged reality)
of a quality gap allowed long-term supply contracts to shift to Japanese firms.
14. Flamm (1996, p. 149) reports that "within the Japanese semiconductor industry
these reductions are openly acknowledged to have been spurred by MITI
[export]
guidance." Nothing came of the antitrust investigation.
9,
1975 1977 1979 1981 1983 1985 1987 1989 1991 1993
Source: Computer Business Equipment Manufacturers Association, Information Technology Datebook, 1960-2002
(Washington,D.C, 1992), p.94.
Percent
30
J_l_l_I_I_I
1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989
percent in 1985, from 23.6 percent in 1984 and 29.3 percent in 1983.
16. Federal Interagency StaffWorking Group (1987, p. 10). See also the figures for
DRAMs in particular inMersher and others (1986, pp. a-29ff).
private industry to file a suit. This moved the government from the
position of intermediary to one of advocate.
Once the formal
antidumping administrative process was under
way, there were great incentives for the Japanese to settle the dispute
with the petitioners directly rather than to see the antidumping process
through in the hopes of vindication: Department of Commerce investi
ing in the United States, because its members were adversely affected
by Japan's pricing worldwide. Even though this was technically outside
of the scope of the U.S. antidumping law, a bilateral agreement might be
able to affect such Japanese behavior in third markets.
All forces were therefore moving toward a negotiated settlement
rather than the imposition of antidumping duties. The pressure built
steadily for the two sides to reach a mutually agreeable solution.
Preliminary determinations from the Department of Commerce
found that Japanese firms were pricing at less-than-fair value with
high initial dumping margins, and the USITC reached an affirmative
preliminary determination of material injury to the domestic industry
by means of imports. These rulings made it clear that, barring an
Strategie Dumping
In industries where
dynamic scale economies (learning by doing)
and static scale economies (fixed R&D and capital expenses) are
peting firms. Given the R&D intensity of production and the impor
tance of learning by doing, strategic dumping is plausible but hinges
on the question of home market protection. Formal import restric
tions (such as formal quotas, prior approval requirements, and foreign
investment barriers) were liberalized in 1975, after which few formal
19. For an analysis of the market share target in semiconductors, see Irwin (1994).
Europe behind the tariff barrier that kept out Japanese imports. The
SIA argued that "these trade [market share] figures, coupled with
Japan's protectionist heritage in microelectronics, strongly suggests
that market barriers still exist in Japan."21 But it could also be argued
that the market share figures were a reflection of Japanese production
20. The ten largest firms accounting for 80 percent of Japan's semiconductor pro
duction also accounted for 50 percent of Japan's total consumption. The high degree
of captive production in the mid-1980s ranged from 75 percent for Sanyo, 55 percent
for Matsushita, 50 percent for Fujitsu, and down to about 20 percent for NEC, Hitachi,
Mitsubishi, and Toshiba. As Okimoto (1989, pp. 103ff) points out, "The difficulties of
breaking into the organizational nexus are particularly frustrating for foreign produc
ers of high-tech intermediate goods, because the enclosed and nature of
long-term
relations between buyers and sellers alters the character of spot-market, arms-distant
transactions. . . . Such embedded in the structure
nontariff barriers, deeply of the
industrial economy, are not directly connected to Japanese industrial policy. But their
existence, whether by design or by accident, serves basically the same function as
formal measures of home market protection?only more effectively, because they do
not diminish the vigor of market competition between domestic producers."
21. Semiconductor Industry Association and Dewey Ballantine, "Japanese Market
Barriers in Micro-electronics," Memorandum in Support of a Petition Pursuant to
Section 301 of the Trade Act of 1974, as amended, June 14,1984, p. 2.
Japanese access to the U.S. market in the early 1980s may have been
hindered by a discriminatory distribution system.22
Another piece of evidence
against trade barriers in Japan is the
lack of any distinct price divergence between the Japanese and for
companies in Japan, which would then sell them on this grey market.
The USITC noted that one firm described as a "key broker" in the
...
spot market "goes to Japan 'with dollars' and buys heavily at the
end of the month when Japanese DRAM producers unload unsold
22. U.S. semiconductor firms contained Japanese access to the U.S. market by
terminating contracts with distributors who agreed to carry Japanese products. Japa
nese semiconductor firms hadonly one nationwide distributor in the United States
(Marshall Industries) because of the "unspoken ban on Japanese franchises" and the
"dictum that large houses will not take on the Japanese so long as they are supported
Market-Expansion Dumping
Cyclical Dumping
ity was clearly the proximate cause of the complaints about dump
ing.27
ment ... to
of Japan will take appropriate actions prevent exports at
prices less than company-specific fair value."
responsibility.29
To prevent dumping, MITI acted to reduce the quantity of semi
conductors exported in the hope of raising export prices sufficiently.30
An "antidumping voluntary export restraint (VER)," or an export
restraint designed to meet a price target rather than a quantitative
A stunning U.S. tariff retaliation against Japan in April 1987 for non
compliance with the agreement persuaded Japanese firms to follow
MITFs directives more
closely.
The European
Community, however, strenuously objected to the
third-country provisions of the arrangement and filed a complaint
before a GATT panel. The European Community argued that the
third-market provisions entailed "arbitrary [price] increases" for
European semiconductor consumers.
The GATT panel ruled in 1988
that Japan's monitoring of export prices on third-market sales vio
lated Article XI of the GATT (on governmental quantitative restric
tions), although the market access provisions of the agreement were
not found to violate most-favored-nation treatment. As a result, Japan
announced that it would desist from monitoring sales in third coun
tries.33
Japanese semiconductor
firms benefited from the implicit VER.
The production cutbacks provided a substitute for cooperative indus
try behavior and raised the price of DRAMs on sales abroad, gener
ating large profits for Japanese producers.34 DRAM prices, which
usually fell consistently, shot up dramatically in 1988 when demand
for memory chips sharply rebounded with another rapid expansion in
the computer industry. The price of 256K DRAMs jumped from about
$2.20 at the end of 1986 to $3.50 by the end of 1988, although long
term supply prices in Japan were largely unchanged because Japanese
producers were unconstrained in the prices in their
they charged
agreement fashioned on the earlier one with Japan. In exchange for a suspension of
the antidumping case, the Korean industry promised to monitor prices of export sales
to the United States. This overture was rejected because Micron strongly opposed
suspension of the case. By March the Korean firms had provided production cost data
to the Department of Commerce, and the final antidumping were
margins drastically
cut: 0.74 percent for Samsung, 4.97 percent for Goldstar, and 7.19 percent from
Hyundai. InMay the ITC split 3-3 on the final material injury,with the result that
duties were imposed. See Irwin (1996).
longer collect costs or price data or issue foreign market values for
DRAMs and EPROMs. The 1991 renewal agreement accepted this
recommendation.
Conclusions
competitive.
The semiconductor case clearly illustrates the tensions between
antidumping policy and competition policy. Every formal or informal
dumping complaint by U.S. producers led Japanese producers to limit
competition by reducing exports and production. Formal antidumping
measures failed to preserve competition since they failed to keep
most U.S. producers in the memory chip market. The antidumping
measures did encourage the entry of South Korean producers, who
eventually helped to keep product markets competitive. But the for
mal antidumping measures actually harmed competition because they
facilitated more cooperative production strategies by Japanese pro
ducers. (The 20 percent foreign market share target for Japan in the
1986 semiconductor trade agreement?itself a by-product of the anti
dumping case?may have increased competition there, but also may
have intensified the need for those cooperative production strate
gies.)
References
Baldwin, Richard E., and Paul Krugman. 1988. "Market Access and Interna
tional Competition: A Simulation Study of 16K Random Access Memo
ries." In Empirical Methods for International Trade, edited by Robert C.
Feenstra, 171-202. Cambridge, Mass.: MIT Press.
Denzau, Arthur T. 1988. "Trade Protection Comes to the Valley?Silicon
Valley." Center for the Study of American Business, Washington Univer
sity.
Tyson, Laura D'Andrea. 1992. Who's Bashing Whom? Trade Conflict inHigh
Technology Industries. Washington, D.C.: Institute for International Eco
nomics.