Creative Brief

The Art Director's Symposium

To educate and introduce SACAC students to Indian Art Directors, providing insights into the
Objective working behind-the-scenes of the advertising industry.

Create a bridge between aspiring students and industry leaders, demystifying the creative process
Purpose behind advertising and fostering a deeper understanding of the industry's dynamics.

- Facilitate one-on-one interactions between students and industry leaders (e.g., Santosh Padhi,
Rohit Ohri, Rahul Mathew).
- Provide insights into writing compelling ad copies, embodying brand essence, and meeting client
creative briefs.
- Cultivate a sense of connection between students and consumers through impactful
advertisements.
- Encourage an immersive learning experience by unveiling the intricacies of translating a creative
Expectations brief into an effective advertisement.

- Bridge the gap between academic learning and industry practices.

Why are we doing - Inspire and empower students by providing access to the expertise of renowned Art Directors.
this? - Offer a glimpse into the dynamic and collaborative world of advertising.

Target Audience Students of SACAC aspiring to pursue a career in advertising and communication.

There are no direct competitors for this unique and exclusive event; it aims to provide a
Competitors personalized and insightful experience for students.

- A transformative experience for students.

- Practical insights into the creative processes of successful Art Directors.
What do you want us - Meaningful interactions sparking inspiration and fostering connections between students and
to deliver? industry leaders.
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The Art Director's Symposium

- Atmosphere: Creative and professional.

How do we want it to - Balance: Formal discussions and informal networking.
look? - Visual elements: Reflect the dynamic and vibrant nature of the advertising industry.

Core Business - Enrich the educational experience of SACAC students.

Objective - Provide a real-world perspective on the advertising industry, preparing students for successful caree

- SACAC students, faculty, and administration.

- Industry leaders and speakers.
Stakeholders - Sponsors and partners supporting the event.

Deadline 31st December, 2023.

Where will this SACAC's official channels: Social media, college website, potential media partnerships for broader
content appear? coverage.
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The Art Director's Symposium

Platform Frequency Format Content Language

- Highlight key speakers and their

achievements.
- Showcase behind-the-scenes
preparations for the event.
Mix of static images - Share student testimonials and
Facebook 3 posts/week and carousel posts expectations.
Engaging and professional tone,
emphasizing the value of attending t
symposium.

- Feature detailed profiles of

speakers.
- Share industry insights and
trends related to advertising and
art direction. Professional and informative
Static images and text - Post articles or blog excerpts language, catering to a business-
LinkedIn 2 posts/week posts related to the event. oriented audience.

- Regular updates on event

preparations and countdowns.
- Live-tweet snippets from
Mix of static images, speakers during the event. Concise and conversational
short videos, and text - Use event-specific hashtags to language, incorporating relevant
Twitter 5 tweets/week tweets encourage engagement. hashtags.

- Share visually appealing quotes

from speakers.
- Behind-the-scenes content of the
venue setup.
- Carousel posts featuring Visually compelling and trendy
Mix of static images, speakers' career highlights. language, incorporating relevant
carousel posts, and - Reels showcasing the creative hashtags and emojis for increased
Instagram 5-7 posts/week reels energy of the event. engagement.
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The Art Director's Symposium

SACAC Brand Guidelines: The Art Director's Symposium

1. Logo Usage:

- The SACAC logo should be prominently placed in the upper left or right corner of all
creatives.

- Maintain sufficient clear space around the logo to ensure visibility and impact.

- The logo should always be in full colour and should not be distorted or altered in any way.

2. Colour Palette:

- Primary Colours: SACAC Blue (#007BFF), SACAC Gold (#FFD700)

- Accent Colours: Use a complementary palette derived from the primary colours to add
vibrancy.

3. Typography:

- Headlines: Montserrat Bold

- Subheadings: Montserrat Medium

- Body Text: Open Sans Regular

- Ensure consistent font sizes and spacing for readability.

4. Graphic Elements:

- Utilize abstract and dynamic shapes that convey creativity and innovation.

- Incorporate artistic brush strokes or paint splatters to evoke the creative process.

- Use a consistent set of icons that align with the event's theme.
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The Art Director's Symposium

5. Imagery:

- Feature high-quality images of renowned art directors and speakers.

- Blend images with soft gradients or overlays for a modern and sophisticated look.

- Choose visuals that reflect the diversity and dynamism of the advertising industry.

6. Design Language:

- Embrace a contemporary and dynamic design language that resonates with the creative
industry.

- Implement clean layouts with ample white space for a sophisticated appearance.

- Incorporate a sense of movement and fluidity to reflect the ever-evolving nature of

creativity.

7. Content Language:

- Headlines: Use concise and impactful statements that capture attention.

- Subheadings: Provide additional context or key points in a clear and engaging manner.

- Body Text: Communicate event details, speaker highlights, and the benefits of attending
with a conversational yet professional tone

8. Creatives Content:

- Countdown posts: Create visually appealing countdown graphics to build anticipation.

- Speaker Highlights: Design posts featuring individual speakers, showcasing their

achievements and impact on the industry.

- Behind-the-Scenes: Share glimpses of event preparations, emphasizing the creative

process.

- Inspirational Quotes: Feature quotes from speakers to inspire and connect with the
audience.

- Event Announcements: Design posts for major event announcements, incorporating the
SACAC branding consistently.
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The Art Director's Symposium

9. Hashtags:

- Create a unique event hashtag and include it in all creatives to encourage user engagement
and content sharing.

10. Consistency Across Platforms:

- Ensure a consistent look and feel across all social media platforms for cohesive branding.