Project Proposal

Guidance and
Template
-
Extended diploma in
Creative
Media Production
and Technology
Extended Diploma in
Creative Media Production
and Technology
In producing the project proposal, and in
preparing for the project realisation, you
should familiarise yourself with Unit 13 of
the qualification.
In particular, you should understand the
assessment and grading criteria which will be
used to determine standards of achievement.
Unit 13 requires you to produce a project
proposal of about 350 words, excluding the
project action plan and bibliography. Project
proposals should not be so succinct that they
do not address the requirements listed
below, nor should they be excessively long
and unfocused.
Your project proposal should be sufficiently
challenging to ensure you have the
best possible chance of meeting the
grading criteria.
Your project proposal should include:
- Centre name and number
- Candidate name and number
- Project proposal title and date
- Main area of activity/pathway, e.g. film, TV,
games design etc.
The project proposal must be word-processed and
presented under the headings listed here:
Section 1 - Rationale
(Approximately 100 words)
This section provides you with an opportunity to reflect
on, review and summarise your progress and
achievements through the first 7 units of the
qualification, and the knowledge, skills and
understanding you have acquired: What you know now,
and what it means to you, compared with what you
knew and could do before you started the
course and how this has influenced your choice of
pathway and your project proposal.
Section 2 – Project concept
(Approximately 200 words)
This section provides an opportunity for you to
clearly explain the concept and aims of your
project, the research and ideas that will
support its development, what you anticipate
producing, the levels and types of resources
that you will need and an indication of the
form in which you will complete and
present your project realisation within
the allocated timescale.
Section 3 - Evaluation
(Approximately 50 words)
This section provides an opportunity for you to explain
how you will reflect on and evaluate your work, as both
an ongoing activity and at the conclusion of the
project.
You should describe how you intend to record
your decision-making and how you will document
changes to your ideas as the project
progresses. The evaluation section should
reference your stated aims and
be reflective and analytical rather than a
description of actions completed.
When working in collaboration with others, you
should comment on how this may impact
either positively or adversely and outline the
steps you can take to minimise disruption to your own
progress.
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Extended Diploma in
Creative Media Production
and Technology
Project proposal template

Additional requirements, not included in the

350 word limit of the proposal:

Project action plan and timetable:

This section provides you with an opportunity to

outline your planning and organisation over a
period of weeks and the activities you will need to
carry out in order to successfully complete
your project in the agreed time frame. The more
time and thought you give to
planning your project, the more successful it is
likely to be.

It is important that you consider how you will

balance ambition, time and realism in the
realisation of the project. You should also include
what you are going to do, how you will do it
and by when. Remember to include: time spent
sourcing materials and other resources to conduct
research, feedback from tutors and peers, and
when you will carry out independent study.

Bibliography (Harvard Format):

This section provides an opportunity to record the

initial research sources, both primary and
secondary, that you intend to use.

Your sources of research should be as wide

as possible and could include libraries,
galleries, books, magazines, films, computer games,
websites, blogs, social media, radio
programmes, archive material etc. Where
appropriate, you should use the Harvard
system of referencing. The bibliography should be
continuously updated as the
project progresses.

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 Diploma in Creative Media
Production and Technology
Unit 13 Project Proposal
Candidate Name
Simone Kocjan

Candidate Number
20167846

Pathway
UAL Level 3 Extended Diploma in Creative Media Production & Technology (Graphics)

Project Title
Final Major Project - Skateboard Brand

Section 1: Rationale
(approx. 150 words) Reflecting on my performance over the previous units of this course, I believe I have made
significant progress since the start. As I look back at my Weebly sites and review previous
projects, I can see a clear progression in both my annotation skills and understanding of the
subject matter.

Throughout the course, I have acquired a diverse range of knowledge, skills, and
understanding. I have become proficient in using software such as Adobe Photoshop,
Illustrator, and InDesign, which has allowed me to create visually appealing designs and
graphics. Additionally, I have developed research skills, learning how to gather and analyse
information effectively to inform my design decisions.
I would consider my strengths to lie in design, vector illustrations, layout, and photo editing.
These are areas where I have demonstrated competence and where I feel most confident in my
abilities.
During this project, I aim to enhance my portfolio and build a strong body of work that
showcases my capabilities as a designer. Ultimately, I see this project as an opportunity to
continue growing and evolving as a designer, bringing me one step closer to achieving my
goals in the field of graphic design.

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 Diploma in Creative Media
Production and Technology
Unit 13 Project Proposal
Section 2: Project
Concept My project consists of creating a series of customised skateboards made by hand or digitally,
(approx. 200 words where each design will be unique and reflect the customer's taste and style. The goal is to
offer skateboarders the opportunity to have a deck that is a true expression of their personality
and interests, going beyond the standard designs available on the market and thus creating a
particular and chilling theme to the design.

This project is important because it allows skateboarders to have a unique customised

skateboard, to express their creativity and personal style in their performances. Many
skateboarders want to distinguish themselves from others and having a customised deck is a
perfect way to do this.

My target audience for this project is skateboarders of all ages who want a customisation
option for their skateboard. This includes both professional and amateur skateboarders, as
well as young people who want a unique skateboard to express their identity or decorate bare
walls with special designs.

The results of this project will be a series of customised skateboards reflecting the
individuality and style of the customers. Each skateboard will be a unique and one-of-a-kind
work of art created specifically for the customer. These customised skateboards will be
available for purchase through an online shop or a company specialising in customised
skateboards.

Section 3: Evaluation
(approx. 150 words)
To make sure I am doing well during the project, I will use a few different ways to check.
First, I will ask when I need help from my teacher or someone in the class. These meetings
will help me understand how I am doing and get advice if I need it. Then, I will talk about my
work to a target audience that is fond of the graphic style on skateboards, in this case with my
classmates or other designers. They can tell me what they think and help me advice on how to
improve it. Then, I will make to-do lists and set goals for myself. This will help me stay
organised and focus on getting everything done on time. And finally, at the end of each week,
I will take some time to think about what I have done and what I could improve. This will help
me understand if I am moving in the right direction.

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 Diploma in Creative Media
Production and Technology
Unit 13 Project Proposal

Proposed Research
Sources and
Bibliography
(Harvard Format)

Page 5
Project Action Plan and Timetable

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 Date Week Activity / What you are intending to do - Resources / What you will need to do it -
Week
Beginning including independent study including access to workshops
Research the latest trends in skateboard
graphic design through online platforms,
media and videos.

Analyze the preferences and interests of

Research to understand trends, the target audience by surveying and
1 04/03/2024 competitors, and target audience. reviewing social media and online
Begin brand conceptualization. communities.

Gather inspiration from various sources,

including art and street culture, to fuel
original concepts.

Brainstorm and sketch multiple design

concepts, experimenting with different
styles and themes.

Select the most promising ideas and

Design Concepts and Preliminary
2 11/03/2024 refine them into more detailed sketches.
Sketches
Present preliminary sketches to peers or
mentors for feedback and select the best
concepts to develop further.

Develop the logo and visual elements

of the brand identity, including color
Graphic design software, colour
schemes and typography. Ensure
3 18/03/2024 palette tools, typography resources,
these elements align with the brand's
and brand identity guides.
mission and appeal to the target
audience.

Research different materials used in

skateboard manufacturing and graphic
application, focusing on durability and
Prepare for the production of
aesthetic qualities.
4 25/03/2024 skateboard graphics by exploring
materials and printing methods.
Investigate printing methods suitable
for skateboard graphics

Sketchpad, digital drawing tablet, design

Sketch and digitalize initial skateboard software, and inspiration from
5 16/04/2024 deck designs. Focus on unique themes skateboarding culture.
and customization options.

Design software, prototype materials (for

Refine skateboard designs based on
physical prototypes), digital prototyping
6 23/04/2024 initial feedback. Create prototypes for
tools (for 3D models).
selected designs.

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