Project Proposal

Guidance and
Template
-
Extended diploma in
Creative
Media Production
and Technology
Extended Diploma in
Creative Media Production
and Technology
In producing the project proposal, and in
preparing for the project realisation, you
should familiarise yourself with Unit 13 of
the qualification.
In particular, you should understand the
assessment and grading criteria which will be
used to determine standards of achievement.
Unit 13 requires you to produce a project
proposal of about 350 words, excluding the
project action plan and bibliography. Project
proposals should not be so succinct that they
do not address the requirements listed
below, nor should they be excessively long
and unfocused.
Your project proposal should be sufficiently
challenging to ensure you have the
best possible chance of meeting the
grading criteria.
Your project proposal should include:
- Centre name and number
- Candidate name and number
- Project proposal title and date
- Main area of activity / pathway, e.g. film, TV,
games design etc.
The project proposal must be word processed and
presented under the headings listed here:
Section 1 - Rationale
(Approximately 100 words)
This section provides you with an opportunity to reflect
on, review and summarise your progress and
achievements through the first 7 units of the
qualification, and the knowledge, skills and
understanding you have acquired: What you know now,
and what it means to you, compared with what you
knew and could do before you started the
course and how this has influenced your choice of
pathway and your project proposal.
Section 2 – Project concept
(Approximately 200 words)
This section provides an opportunity for you to
clearly explain the concept and aims of your
project, the research and ideas that will
support its development, what you anticipate
producing, the levels and types of resources
that you will need and an indication of the
form in which you will complete and
present your project realisation within
the allocated timescale.
Section 3 - Evaluation
(Approximately 50 words)
This section provides an opportunity for you to explain
how you will reflect on and evaluate your work, as both
an ongoing activity and at the conclusion of the
project.
You should describe how you intend to record
your decision-making and how you will document
changes to your ideas as the project
progresses. The evaluation section should
reference your stated aims and
be reflective and analytical rather than a
description of actions completed.
When working in collaboration with others, you
should comment on how this may impact
either positively or adversely and outline the
steps you can take to minimise disruption to your own
progress.
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Extended Diploma in
Creative Media Production
and Technology
Project proposal template

Additional requirements, not included in the

350 word limit of the proposal:

Project action plan and timetable:

This section provides you with an opportunity to

outline your planning and organisation over a
period of weeks and the activities you will need to
carry out in order to successfully complete
your project in the agreed time frame. The more
time and thought you give to
planning your project, the more successful it is
likely to be.

It is important that you consider how you will

balance ambition, time and realism in the
realisation of the project. You should also include
what you are going to do, how you will do it
and by when. Remember to include: time spent
sourcing materials and other resources to conduct
research, feedback from tutors and peers, and
when you will carry out independent study.

Bibliography (Harvard Format):

This section provides an opportunity to record the

initial research sources, both primary and
secondary, that you intend to use.

Your sources of research should be as wide

as possible and could include libraries,
galleries, books, magazines, films, computer games,
websites, blogs, social media, radio
programmes, archive material etc. Where
appropriate, you should use the Harvard
system of referencing. The bibliography should be
continuously updated as the
project progresses.

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 Diploma in Creative Media
Production and Technology
Unit 13 Project Proposal
Candidate Name
Jack Corby

Candidate Number
20166941

Pathway UAL Level 3 Extended Diploma in Creative Media Production & Technology (Graphics)

Project Title
Final Major Project

Section 1: Rationale
(approx. 100 words)
Over my previous projects you can see a clear improvement within my designs and creative
process, with everything that I have learnt and developed I am excited to show off what I can
do in this final project. Throughout this course I have learnt many different software’s and
skills, this includes Adobe Photoshop, Adobe Illustrator, Adobe Premier Pro, Adobe InDesign,
Canva, Weebly and Wix. After getting familiar with all these software’s I now believe that my
specialty is Branding and marketing, this is due to a creative mind when it comes to
advertising campaigns and a good style of design with logos and products. My long-term
aspirations are to keep learning new skills within this project and to challenge myself for when
the outcome is produced, I believe stepping out of your comfort zone is a big motivator for
projects such as these.
Section 2: Project
Concept
(approx. 200 words)
My Final Major Project is going to be a sustainable clothing brand that is less likely to be
wasted and chucked away due to its customizable concept. This is extremely important
amongst the community due to the sheer amount of clothing wasted and chucked away each
year, 92 million tons of clothing end up in landfill each year and only 20% is recycled, my
company will tackle this and attempt to create a healthier community and spread awareness of
these landfill statistics. Targeting this brand towards Gen Z due to the importance of recycling
and the importance with fast fashion, I believe this brand will survive and thrive amongst the
Gen Z community. I will create this by designing logos and clothing designs for jeans mainly
but also going into T-shirts and Jumpers, I will learn physical skills such as screen printing
and embroidering to make sure that I succeed in what I set out to do. My final outcomes will
hopefully be A full outfit, this will include a T-shirt, Jumper and Jeans. I will also experiment
with AR to create a motion graphic to display when the company’s logo is scanned, this will
also create a sense of demand for my brand.

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 Diploma in Creative Media
Production and Technology
Unit 13 Project Proposal
Section 3: Evaluation
(approx. 50 words)
I will stay on track with my weekly evaluation work, this is where I will go through my
weekly plan and make sure that I am staying on top of what I need to complete and if I am set
up for the next week. Throughout the project I will also be researching via focus groups and
surveys, this is going to make sure that what I am doing is relevant to my target audience and
to ensure that my final outcome will be successful.

A1 Denim. (n.d.). A1 Denim. [online] Available at: https://a1denim.com/ [Accessed 21 Mar. 2024].
Proposed Research
Sources and
Bibliography always do what you should do. (n.d.). always do what you should do. [online] Available at:
(Harvard Format) https://uk.alwaysdowhatyoushoulddo.com/.

Bill & Melinda Gates Foundation. (n.d.). Adolescents & Social Norms. [online] Available at:
https://www.gatesfoundation.org/our-work/programs/gender-equality/adolescents-and-social-norms.

Carhartt-wip.com. (2020). Official Carhartt WIP Store. [online] Available at: https://www.carhartt-wip.com/en.

CLINTS Inc. (n.d.). CLINTS Inc. [online] Available at: https://clints.co/password.

IDA. (n.d.). IDA. [online] Available at: https://idashop.net/password [Accessed 21 Mar. 2024].

James, H. (2023). Fashion brands need to be prepared for a gender-fluid future. [online] Marketing Week. Available at:
https://www.marketingweek.com/helen-james-fashion-brands-gender-fluid-future/.

Office for National Statistics (2023). Gender identity, England and Wales - Office for National Statistics. [online]
www.ons.gov.uk. Available at: https://www.ons.gov.uk/peoplepopulationandcommunity/culturalidentity/genderidentity/
bulletins/genderidentityenglandandwales/census2021.

PALACE (2019). PALACE. [online] Palaceskateboards.com. Available at: https://www.palaceskateboards.com/.

Stüssy UK. (n.d.). Stüssy UK – Worldwide Since 1980. [online] Available at: https://uk.stussy.com/.

The Global Goals (2022). Goal 5: Gender equality. [online] The Global Goals. Available at:
https://www.globalgoals.org/goals/5-gender-equality/.

Truereligion.com. (2019). Designer Jeans & Clothing | Free Shipping at True Religion. [online] Available at:
https://www.truereligion.com/.

United Nations (2023). Gender Equality and women’s Empowerment. [online] United Nations Sustainable Development
Goals. Available at: https://www.un.org/sustainabledevelopment/gender-equality/.

Up In Flames London. (n.d.). Up In Flames London. [online] Available at: https://upinflameslondon.com/password

[Accessed 21 Mar. 2024].

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Project Action Plan and Timetable

Page 5
 Date Week Activity / What you are intending to do - Resources / What you will need to do it -
Week
Beginning including independent study including access to workshops

Gather potential ideas and research who my Google, google forms, Weebly
1 04.03.24
target audience will be

Starting this week I want to focus on

2 11.03.24 research, this will include different styles google, google forms, Weebly
and sub genres of my clothing brand

Google, google forms, Weebly, adobe

This week I want to start my logo generation illustrator
3 18.03.24
and possibly set myself up for future designs

Google, google forms, Weebly, adobe

This week I want to complete my logo
illustrator
4 25.03.24 designs and go through each failed logo in
detail.

This week I want to create some mockup Google, google forms, Weebly, adobe
5 15.04.24
designs that I will create in the future illustrator, adobe photoshop

Google, google forms, Weebly, adobe

6 22.04.24 This week I will perfect my mockup designs illustrator, adobe photoshop

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