Nguyễn Nhan Thùy Dương 2111213014

Phạm Phương Uyên 2113253018

Phạm Thị Hồng Nhung 2112253619
Vũ Thị Thu Hiền 2012256009
Trần Thị Thu Trà 2012256023

Background Information
The Vernon Road Bleaching and Dyeing Company is a British lace dyeing business. It
was purchased in bankruptcy by the father/son team of Henry and Richard Chaplin.
Richard has been acting as “Managing Director” which is the same as a general manager
or president of a company.
The company has had 50-to-150 employees with 35-to-100 being shop floor, production
employees. The company produces and sells various dyed fabrics to the garment industry.
Gerry Robinson is a consultant who was asked to help transform methods of conducting
business to save the company.
Jeff is the factory manager.
Richard's strengths as a leader:
Experience and expertise: As a managing director, Richard likely possesses industry
knowledge and experience that can contribute to making informed decisions.
Business acumen: Richard may have a good understanding of the company's operations,
financials, and market dynamics, which can help in strategic planning and decision-
making.
Leadership position: Being in a managerial role, Richard has the authority to initiate
changes, set goals, and guide the company towards improvement.

Richard's weaknesses as a leader:

Lack of visibility: Richard might not have effectively communicated the problems of
quality and unhappy customers to the workforce, leading to a lack of awareness and
urgency in addressing these issues.
Resistance to change: If Richard has not actively embraced transformation and
modernization, it could hinder the company's ability to adapt to evolving market
demands.
Employee engagement: Richard's leadership style might not foster a motivated and
engaged workforce, resulting in reduced productivity and morale.

To make the problems of quality and unhappy customers more visible to the
workforce, Richard could consider the following actions:
Improve communication channels: Implement regular meetings, newsletters, or digital
platforms to share customer feedback, quality concerns, and progress updates with the
entire workforce.
Training and awareness programs: Conduct training sessions or workshops to educate
employees about the importance of quality and customer satisfaction, and how their roles
contribute to these aspects.
Employee involvement: Encourage feedback and suggestions from the workforce
regarding quality issues and customer concerns. Actively involve them in problem-
solving and decision-making processes.

Richard's top three priorities for the next 12 months could include:

Quality improvement: Implement measures to enhance the quality control processes,

identify and address root causes of quality issues, and establish quality benchmarks.
Customer satisfaction initiatives: Develop strategies to better understand customer
needs, improve responsiveness, and enhance overall customer experience.
Employee engagement and motivation: Focus on initiatives that promote a positive work
environment, recognize and reward employee contributions, and foster a sense of pride
and ownership among the workforce.

To motivate the workforce, Richard could consider the following approaches:

Clear goals and expectations: Set clear performance goals and expectations for
employees, providing them with a sense of purpose and direction.
Recognition and rewards: Establish a system to acknowledge and reward employees for
their achievements and contributions, fostering a culture of appreciation and motivation.
Skill development and growth opportunities: Provide opportunities for skill
development, training, and career advancement, demonstrating a commitment to
employee growth and personal development.

Evaluate Jeff’s approach and effectiveness as a leader:

Regarding Jeff's approach and effectiveness as a leader, without specific information
about Jeff's leadership style, actions, and outcomes, it is difficult to provide a
comprehensive evaluation. However, effective leadership typically involves qualities
such as clear communication, strategic thinking, team collaboration, and the ability to
motivate and empower employees. It would require more specific details to assess Jeff's
leadership effectiveness accurately.