TEAM 05 Kavya.

S
Aishwary.P

METAVERSE
Elakiya.V
Madhumitha
Sangeetha
WHATSAPP Vishnupriya

DIGITAL MEDIA CHANNELS

Today's Agenda

1 INTRODUCTION TO THE SESSION 3 WHATSAPP MARKETING

2 METAVERSE MARKETING 4 DIGITAL MEDIA CHANNELS

Today's Agenda
1 INTRODUCTION TO THE SESSION

General introduction on Modern

day Marketing and Digital
marketing
Effectiveness and features
3 WHATSAPP MARKETING

2 METAVERSE MARKETING 4 DIGITAL MEDIA CHANNELS

Today's Agenda
1 INTRODUCTION TO THE SESSION

METAVERSE MARKETING
2
What is Metaverse? 3 WHATSAPP MARKETING
When and how it was
developed?
How it works?
Marketing in Metaverse
Advantages
4 DIGITAL MEDIA CHANNELS

Disadvantages
Team 06

Today's Agenda
3 WHATSAPP MARKETING

Introduction
Business WhatsApp
features
Advantages
disadvantages
1 INTRODUCTION TO THE SESSION measures and metrics
how it’s used for marketing

2 METAVERSE MARKETING 4 DIGITAL MEDIA CHANNELS

Team 06

Today's Agenda
3 WHATSAPP MARKETING

4 DIGITAL MEDIA CHANNELS

What is Digital media channels?

Types
1 INTRODUCTION TO THE SESSION
Importance
Advantages
Disadvantages

2 METAVERSE MARKETING
Let's get started!

Are you
ready?
Team 06

Introduction
Hamid and Mandvi will be our
facilitators for this session.

The goal of our session is to turn chaos into clarity.

As facilitators, our role is to keep the session on track
and to ensure everyone participates in the discussion.
 Step 2:
Brainstorm
ideas we want How will we execute this video? What will be
the visual and technical requirements?
to execute.

1 2 3 Copy a sticky Copy a sticky Copy a sticky

note, then write note, then write note, then write
your thoughts. your thoughts. your thoughts.
Click the More tab Select the Emoji Browse and click the Emoji
in the editor side panel. or GIPHY app. or GIF you want to use.
GUESS THE
APP
 What is
WhatsApp?
AN INTRODUCTION

WhatsApp is a
Freeware
Cross Platform
centralised Instant Messaging
voice -overl-IP services
Jan Koum
Founder of WhatsApp

BRIAN ACTON
Co-founder of WhatsApp
 BUSINESS WHATSAPP
Specifically for small business
equips businesses with essential features
{Business Profile, Catalog feature, Automated
Messages}
LIMITATIONS:
*Restricted Automation abilities
*Ability to be used on only one
smartphone and up to 4 other
non-phone devices
FEATURES:
*Lists important information
*Labels to organise
*Messaging tools to quickly
respond to customers
 ADVANTAGES
WIDE USER BASE
DIRECT AND PERSONAL
RICH MEDIA
QUICK RESPONSES
GROUP CHATS
BROADCAST LISTS
LOCATION SHARING
END TO END ENCRYPTION
VERIFIED BUSINESS ACCOUNTS
ANALYTICS
INTEGRATION
COST EFFECTIVE
 ADVANTAGES
Whatsapp boasts over 2 billion users
WIDE USER BASE worldwide providing massive potential
audience for marketing messages
DIRECT AND PERSONAL
RICH MEDIA
QUICK RESPONSES
GROUP CHATS
BROADCAST LISTS
LOCATION SHARING
END TO END ENCRYPTION
VERIFIED BUSINESS ACCOUNTS
ANALYTICS
INTEGRATION
COST EFFECTIVE
 ADVANTAGES
WIDE USER BASE Whatsapp allows for 1-1 communication,
DIRECT AND PERSONAL making it more intimate and personal
platform for connecting with customers
RICH MEDIA
QUICK RESPONSES
GROUP CHATS
BROADCAST LISTS
LOCATION SHARING
END TO END ENCRYPTION
VERIFIED BUSINESS ACCOUNTS
ANALYTICS
INTEGRATION
COST EFFECTIVE
 ADVANTAGES
WIDE USER BASE
DIRECT AND PERSONAL You can send text, images, videos, and
documents through Whatsapp, enabling
RICH MEDIA
you to create engaging and informative
content
QUICK RESPONSES
GROUP CHATS
BROADCAST LISTS
LOCATION SHARING
END TO END ENCRYPTION
VERIFIED BUSINESS ACCOUNTS
ANALYTICS
INTEGRATION
COST EFFECTIVE
 ADVANTAGES
WIDE USER BASE
DIRECT AND PERSONAL
RICH MEDIA Real time messaging allows for quick
QUICK RESPONSES responses which can be beneficial for
customer support
GROUP CHATS
BROADCAST LISTS
LOCATION SHARING
END TO END ENCRYPTION
VERIFIED BUSINESS ACCOUNTS
ANALYTICS
INTEGRATION
COST EFFECTIVE
 ADVANTAGES
WIDE USER BASE
DIRECT AND PERSONAL
RICH MEDIA
QUICK RESPONSES group chats can make it easy to create
GROUP CHATS and mange customer communities ,
where you can share updates, run
BROADCAST LISTS promotions, and facilitate discussions
LOCATION SHARING
END TO END ENCRYPTION
VERIFIED BUSINESS ACCOUNTS
ANALYTICS
INTEGRATION
COST EFFECTIVE
 ADVANTAGES
WIDE USER BASE
DIRECT AND PERSONAL
RICH MEDIA
QUICK RESPONSES
GROUP CHATS you can send mass messages to a list of
BROADCAST LISTS subscribers which is useful for sending
out newsletters or promotional offers
LOCATION SHARING
END TO END ENCRYPTION
VERIFIED BUSINESS ACCOUNTS
ANALYTICS
INTEGRATION
COST EFFECTIVE
 ADVANTAGES
WIDE USER BASE
DIRECT AND PERSONAL
RICH MEDIA
QUICK RESPONSES
GROUP CHATS
Whatsapp can be used to share location
BROADCAST LISTS
based offers and engage with customers
LOCATION SHARING
in specific geographic areas
END TO END ENCRYPTION
VERIFIED BUSINESS ACCOUNTS
ANALYTICS
INTEGRATION
COST EFFECTIVE
 ADVANTAGES
WIDE USER BASE
DIRECT AND PERSONAL
RICH MEDIA
QUICK RESPONSES
GROUP CHATS
BROADCAST LISTS
LOCATION SHARING Whatsapp’s strong encryption can build
END TO END ENCRYPTION trust with customers concerned about
privacy and security
VERIFIED BUSINESS ACCOUNTS
ANALYTICS
INTEGRATION
COST EFFECTIVE
 ADVANTAGES
WIDE USER BASE
DIRECT AND PERSONAL
RICH MEDIA
QUICK RESPONSES
GROUP CHATS
BROADCAST LISTS
LOCATION SHARING
END TO END ENCRYPTION
Whatsapp business offers features
VERIFIED BUSINESS like verified profiles and automated
ACCOUNTS responses, enhancing the credibility
of your brand
ANALYTICS
INTEGRATION
COST EFFECTIVE
 ADVANTAGES
WIDE USER BASE
DIRECT AND PERSONAL
RICH MEDIA
QUICK RESPONSES
GROUP CHATS
BROADCAST LISTS
LOCATION SHARING
END TO END ENCRYPTION
VERIFIED BUSINESS ACCOUNTS Whatsapp business provides insights
ANALYTICS into message delivery and read receipts
allowing you to evaluate the
INTEGRATION
effectiveness of your marketing
COST EFFECTIVE
campaing
 ADVANTAGES
WIDE USER BASE
DIRECT AND PERSONAL
RICH MEDIA
QUICK RESPONSES
GROUP CHATS
BROADCAST LISTS
LOCATION SHARING
END TO END ENCRYPTION
VERIFIED BUSINESS ACCOUNTS
ANALYTICS It can be integrated with other tools and
INTEGRATION platforms to stream line customer
communication and data management
COST EFFECTIVE
 ADVANTAGES
WIDE USER BASE
DIRECT AND PERSONAL
RICH MEDIA
QUICK RESPONSES
GROUP CHATS
BROADCAST LISTS
LOCATION SHARING
END TO END ENCRYPTION
VERIFIED BUSINESS ACCOUNTS
ANALYTICS
INTEGRATION
For many businesses Whatsapp can be
COST EFFECTIVE a cost effective alternative to Traditional
SMS marketing
Disadvantages
1 PRIVACY CONCERNS 2 OPT-IN NATURE 3 OVERUSE AND SPAM

LACK OF ADVERTISING
4 LIMITED REACH 5 CONTENT LIMITATIONS 6 OPTIONS

7 RESOURCE INTENSIVE 8 COMPETITON 9 LIMITED ANALYTICS

10 REGULATORY CHALLENGES
Disadvantages 01-06-2024

1 PRIVACY CONCERNS 2 OPT-IN NATURE 3 OVERUSE AND SPAM

Strong emphasis on user
privacy and encryption ,
makes it challenging for LACK OF ADVERTISING
marketersto collect user 5 CONTENT LIMITATIONS 6 OPTIONS
data and track user
behaviour ,limiting the
effectiveness
8 COMPETITON 9 LIMITED ANALYTICS
4 LIMITED REACH

7 RESOURCE INTENSIVE 10 REGULATORY CHALLENGES

Disadvantages
1 PRIVACY CONCERNS 2 OPT-IN NATURE 3 OVERUSE AND SPAM
users must opt-in to receive
messages from a business, which
can limit the size of your audience
LACK OF ADVERTISING
4 LIMITED REACH compared to other platforms 6 OPTIONS
where you can reach users
without their explicit consent

5 CONTENT LIMITATIONS
7 RESOURCE INTENSIVE 9 LIMITED ANALYTICS

8 COMPETITON

10 REGULATORY CHALLENGES
Disadvantages
1 PRIVACY CONCERNS 2 OPT-IN NATURE 3 OVERUSE AND SPAM
Excessive or intrusive
messaging can lead to users
blocking your number or
4 LIMITED REACH 5 CONTENT LIMITATIONS reporting your business
damaging your brands
reputation

LACK OF ADVERTISING
7 RESOURCE INTENSIVE 8 COMPETITON 6
OPTIONS

10 REGULATORY CHALLENGES 9 LIMITED ANALYTICS

Disadvantages
1 PRIVACY CONCERNS 2 OPT-IN NATURE 3 OVERUSE AND SPAM

4 LIMITED REACH
LACK OF ADVERTISING
While Whatsapp is 5 CONTENT LIMITATIONS 6 OPTIONS
widely used , it might
not be as popular in
certain regions or
among specific 8 COMPETITON 9 LIMITED ANALYTICS
demographics, limiting
your reach

7 RESOURCE INTENSIVE 10 REGULATORY CHALLENGES

Disadvantages
1 PRIVACY CONCERNS 2 OPT-IN NATURE 3 OVERUSE AND SPAM

5 CONTENT LIMITATIONS
WhatsApp has restrictions LACK OF ADVERTISING
4 LIMITED REACH 6 OPTIONS
on the type and size of the
content you can send which
might not be suitable for all

7 RESOURCE INTENSIVE types of marketing 9 LIMITED ANALYTICS

8 COMPETITON

10 REGULATORY CHALLENGES
Disadvantages
1 PRIVACY CONCERNS 2 OPT-IN NATURE 3 OVERUSE AND SPAM

6 LACK OF ADVERTISING
OPTIONS
4 LIMITED REACH 5 CONTENT LIMITATIONS
Whatsappis not designed for
paid adverstising in the same
way as platforms like
7 RESOURCE INTENSIVE 8 COMPETITON facebook, google, so it may
not provide as many options
for targeted advertising

10 REGULATORY CHALLENGES 9 LIMITED ANALYTICS

Disadvantages
1 PRIVACY CONCERNS 2 OPT-IN NATURE 3 OVERUSE AND SPAM

4 LIMITED REACH
LACK OF ADVERTISING
5 CONTENT LIMITATIONS 6 OPTIONS

7 RESOURCE INTENSIVE

Managing customer interactions 8 COMPETITON 9 LIMITED ANALYTICS

on whatsapp can be resource-
intensive, requiring timely
responses and staff to handle
queries and engagement 10 REGULATORY CHALLENGES
Disadvantages
1 PRIVACY CONCERNS 2 OPT-IN NATURE 3 OVERUSE AND SPAM

5 CONTENT LIMITATIONS
LACK OF ADVERTISING
4 LIMITED REACH 6 OPTIONS
8 COMPETITON
Whatsapp is not the only
messaging app in the 9 LIMITED ANALYTICS
7 RESOURCE INTENSIVE
market.competing platforms might
have diiferent features and user
bases that are more suitable for
businesses
10 REGULATORY CHALLENGES
Disadvantages
1 PRIVACY CONCERNS 2 OPT-IN NATURE 3 OVERUSE AND SPAM

6 LACK OF ADVERTISING
OPTIONS
4 LIMITED REACH 5 CONTENT LIMITATIONS

9 LIMITED ANALYTICS

While whatsapp provides

7 RESOURCE INTENSIVE 8 COMPETITON some basic analytics, they
may not be as robust as what
you can find on other
marketing platforms making it
10 REGULATORY CHALLENGES harder to measure to impact
your campaings
Disadvantages
1 PRIVACY CONCERNS 2 OPT-IN NATURE 3 OVERUSE AND SPAM

5 CONTENT LIMITATIONS
LACK OF ADVERTISING
4 LIMITED REACH 6 OPTIONS
8 COMPETITON

7 RESOURCE INTENSIVE 10 REGULATORY CHALLENGES 9 LIMITED ANALYTICS

Whatsapp’s privacy policies and

regulations may change, which can
affect how businesses use the platform
for marketing, staying complaint with
evolving rules is essential
MEASURES AND METRICS
1 2 3 4

MARKET SHARE CUSTOMER ACQUISITION CUSTOMER RETENTION REVENUE GROWTH

5 6 7 8

CUSTOMER FEEDBACK COMPETITIVE ANALYSIS BRAND VISIBILITY COST SAVINGS

MEASURES AND METRICS
9 10 11 12

RESPONSE TIME ENGAGEMENT METRICS CUSTOMER CHURN RATE CONVERSION RATE

13 14 15 8

CUSTOMER TESTIMONIALS AND SOCIAL MEDIA IMPACT LONG TERM GROWTH

REVIEWS
 what is
DIGITAL
MEDIA
CHANNELS
 DIGITAL
MEDIA
Digital media channel is a medium between
a brand and its target audience. It helps

CHANNELS
communicate messages to your customers
effectively via the most suitable digital
media channel.

1 2 3

Media refers to content which is Including people liking, It is the result of a shared
shared across third party commenting on or sharing interaction, Example
platforms, such as social media someone's social media posts platforms includes –
shared between multiple owners, Facebook and Instagram.
TYPES
As a reason for its variety of offerings, digital media is proving to be the pioneer in
marketing platforms as it is highly cost effective and the turnover ratio of customers is
relatively high compared to other platforms.

social instant
social forums and networking messaging
Websites Video email mobile VR vs AR
messaging other sites for and chat
sharing marketing apps
app communities professionals app

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Social B-Logs Podcasts search online live digital webminar content

Media engines advertising straming publications syndication
 Social media is a collective term for websites and applications that focus on
communication community-based input, interaction, content-sharing and
SOCIAL collaboration
MEDIA

DIGITAL People use social media to stay in touch and interact with friends, family and various
communities.

MEDIA Website is a collection of files and related resources accessible through the World

CHANNELS
Wide Web and the Internet via domain name.
WEBSITES
Organized around a "homepage" (or "landing page"), it is one of the foremost vehicles for
mass communication and mass media.

Blogs are a type of regularly updated websites that provide insight into a certain
topic. The word blog is a combined version of the words “web” and “log.”

BLOGS
At their inception, blogs were simply an online diary where people could keep a log about
their daily lives on the web.
Many people even make money blogging as professional full-time bloggers.

when one person shares a video clip with another or many other people. This is
usually done over the Internet.
There are many websites that offer video sharing. Many people use these sites to
VIDEO
share videos they have made with their family and friends.
SHARING

But sharing videos which are copyrighted, like television programs, without permission
from those who own them might be illegal.
 A podcast is a program made available in digital format for download over
the Internet.
PODCASTS

DIGITAL For example, an episodic series of digital audio files that a user can download to a
personal device to listen to at a time of their choosing.

MEDIA Email marketing is the act of sending a commercial message, typically to a group of
people, using email.

CHANNELS EMAIL
In its broadest sense, every email sent to a potential or current customer could be
considered email marketing.
MARKETING

It involves using email to send advertisements, request business, or solicit sales or

donations.

A search engine is a software system that finds web pages that match a web
search.

SEARCH
They search the World Wide Web in a systematic way for particular information
ENGINE
specified in a textual web search query.
The search results are generally presented in a line of results, often referred to as
search engine results pages.

Software application developed specifically for use on small, wireless computing

devices
MOBILE APP

Such as smartphones and tablets, rather than desktop or laptop computers.

 Online advertising, also known as online marketing, Internet advertising, digital
advertising or web advertising, is a form of marketing and advertising
ONLINE
ADVERTISING

DIGITAL which uses the Internet to promote products and services to audiences and platform
users.

MEDIA SOCIAL
Communication. Here, social networks focus on allowing the user to communicate
directly with each other in one-on-one or group chats.

CHANNELS MESSAGING
APP They have less focus on posts or updates and are like instant messaging apps. Some
examples are WhatsApp, WeChat and Snapchat.

When the streamed video is sent over the Internet in real time, without first being
recorded and stored.
LIVE
STREAMING
Today, TV broadcasts, video game streams, and social media video can all be live-
streamed.

An online community forum is an online space created by an organization or a

FORUMS AND
brand, where members, customers and fans alike can congregate, ask questions,
ONLINE
receive peer-to-peer support, discuss interests surrounding the brand and make
COMMUNITIES
social connections.

Electronic publishing (also referred to as publishing, digital publishing, or online

DIGITAL
publishing) includes the digital publication of e-books, and digital magazines, and the
PUBLICATION
development of digital libraries and catalogues
 In virtual reality (VR), the users' perception of reality is completely based on virtual
information.

DIGITAL VR vs AR
In augmented reality (AR) the user is provided with additional computer- generated
information within the data collected from real life that enhances their perception of
MEDIA reality.

CHANNELS WEBMINAR
seminar or other presentation that takes place on the internet, allowing
participants in different locations to see and hear the presenter, ask questions, and
sometimes answer polls.

SOCIAL
It is a type of social network service that focuses on interactions and relationships for
NETWORKING
business opportunities and career growth, with less emphasis on activities in personal
SITES FOR
life
PROFESSIONAL

Content syndication is the republishing of owned content to other sites. Content

CONTENT syndication increases the reach of content by introducing it to new audiences.
SYNDICATION
Content syndicating increases your reach and drives traffic to your site.

INSTANT Chat and instant messaging (IM) are short messages sent and read in real time, allowing you
MESSAGING to converse more quickly and easily than email. Chat and IM are generally used when both (or
AND CHAT all) people are online, so your message can be read immediately.
ADVANTAGES
Digital media helps companies connect with its
target audience.

Use digital and big data, the accurate target

customers can be targeted.

It helps increase sales & business.

Using digital media helps establish the brand

using all the channels that customers
use.
Sindhya Company 01-06-2024

Action Items Action 1 Action 2

Add your
idea here
1 Write action items in the boxes.

Drag your photo under the

2 action item you want to own.
Action 3 Action 4

Add your
idea here
 Add yo our
idea he
ur Add y e
re her
idea

Step 6: Proofread
Add yo
idea he
ur
re
and Feedback Add your
idea here

What are character notes, props and other

technical aspects we need to consider once
we execute the ideas in our storyboard?

Add yo
dd your
ur A
idea he here
re idea
Icebreaker Copy a sticky
note, then write
your thoughts.
Copy a sticky
note, then write
your thoughts.
Copy a sticky
note, then write
your thoughts.

Before we start with the session,

let's warm up a little with this icebreaker question:

What's your frequently used Emoji?

Below are suggestions for icebreaker questions:

What is your morning routine?
What did you have for breakfast today?
What is a random act of kindness you did for a stranger?
What is the most challenging thing you've done in life?
What is your favourite dessert?

Time: 5 minutes
Image Resources
Use these free, recolourable icons
and illustrations in your Canva design.

Search brand:BADs2HYdjAU +buildablepeople

Sindhya Company 01-06-2024

1 Write action items in the boxes.

Action Items Add your

idea here
Add your
idea here
Add your
idea here

Let's go back to the previous pages and

synthesise what next actions are appropriate
for us to move forward as a group.
Drag your photo under the
2 action item you want to own.
Step 5: Add details.
What are character notes, props and other technical aspects
we need to consider once we execute the ideas in our storyboard?

Name of Character: Name of Character:

Insert short description of Insert short description of
character here. Personality, character here. Personality,
fashion, role in the story fashion, role in the story
and etc. and etc.

Voice Actor/Actress: Voice Actor/Actress:

Isha Mehra Isha Mehra
Sindhya Company 01-06-2024

The mind is just like a muscle

— the more you exercise it,
the stronger it gets and the
more it can expand.
Geeta Maheshwari
 w e w a n t o ur
What do
e r s t o s e e ?
view

Step 1: Define
what we want
to accomplish.
What is th
e feeling
we want t
o elicit
when they
read or
watch our
project?
Sindhya Company 01-06-2024

Thank you!
Have a
great day
ahead.
Step 4: Draw the scenes of the storyboard.
1 2 3 4

Shot size: Mid shot Shot size: Mid shot Shot size: Mid shot Shot size: Full shot
Scene: Inside family home Scene: Inside family home Scene: Shot of server and chef Scene: Shots of delivery people on bikes or
Boy: Mum, we're running out of food. Mom: We need to go to the supermarket. VO of dad: We can buy our groceries through motors.
Mom: We need to go to the supermarket. Dad: Why not try delivery instead? these service apps. VO of dad: It's convenient too.

5 6 7 8

Shot size: Full shot Shot size: Full shot Shot size: Full shot Shot size: Mid shot
Scene: Shots of runners/delivery people Scene: Shots of runner picking up order Scene: Delivery person arriving at their home Scene: Inside family home
VO of dad: There's also runners who can pick VO of dad: We can also order food if we don't Dad: And everything will be safely delivered to Dad: Everybody is happy.
up things for you. want to cook. our house.
Sindhya Company 01-06-2024

Icons and
Illustrations
Resource Page
Use these free recolourable icons
and illustrations in your Canva design.