Stage 2 Intellectual property

Stdudents” Name:

Karen Viviana Sterling Cediel

Valoración y negociación de tecnología

Grup: 212032_145

Tutor:

Jennifer Tovar

National Open and Distance University – UNAD

Schools of basic sciences, technology and engineering "ECBTI"

Industrial engineering

Neiva-Huila

2023
1. Selected topics

Activities Assignment and Work Responsibilities

Group Number: 212032_145
Unit name: Intellectual Property
1. Selected topic 2. Student name
Patents ###
Copyrights ###
Trademarks ###
Industrial Designs Karen Viviana Sterling Cediel
Trade Secrets ###
Student chosen to submit the final ###
document to the Evaluation
Environment:

2. Infographic Industrial Desings

https://www.canva.com/design/DAFuWUcdzAw/FQSngXJ3k2oMebeIZK6-uw/

view?

utm_content=DAFuWUcdzAw&utm_campaign=designshare&utm_medium=link&

utm_source=publishsharelink

3. Technological innovation proposal

3.1. Description of the proposal

- Technology is transforming the hotel industry, and Hotel Themis in Tocancipá

can take advantage of this trend to significantly improve its guests' experience.

Our proposal focuses on the implementation of a virtual assistant, a tool that will

provide personalized and efficient service to clients during their stay at the

hotel.

This virtual assistant will be available through a mobile app or online platform,

giving guests instant access to a wide range of information and services. Guests
 will be able to get up-to-date information on hotel amenities such as dining

times, entertainment options, spa facilities, and more. They will also have access

to local recommendations, allowing them to explore the Tocancipá area with

confidence, knowing where to find the best restaurants, tourist attractions and

activities.

One of the highlights of this virtual assistant will be the ability to make room

service requests quickly and conveniently. Guests will be able to order food,

drinks or additional items directly through the app, avoiding long waits on the

phone or delays in service. In addition, they will be able to book spa services,

request the hotel's transportation service and receive updates on special events

taking place at the hotel, such as conferences or weddings.

The artificial intelligence behind the virtual assistant will allow for an

unprecedented level of personalization. As guests interact with the app, the

system will learn from their preferences and behaviors, allowing for more

accurate recommendations tailored to individual needs. This will not only

improve customer satisfaction, but will also provide the hotel with valuable data

for strategic decision making.

3.2. Benefits

- The implementation of the virtual assistant for guests at Hotel Themis in

Tocancipá introduces a series of significant technological advantages. First,

advanced personalization becomes the key to an exceptional customer

experience. Through the use of machine learning algorithms, the virtual assistant

analyzes guests' preferences throughout their stay and offers highly personalized

recommendations in real time. This ranges from menu suggestions based on

 order history to local activity recommendations based on previously recorded

preferences. This level of customization not only meets customer expectations,

but also fosters brand loyalty.

The virtual assistant provides immediate and seamless access to critical

information for guests. Visitors can get up-to-date information on hotel services,

including dining hours, special events and room service details, all through an

intuitive interface. This not only improves customer convenience but also

reduces the burden on hotel staff by automating common queries and providing

accurate and up-to-date responses in real time.

In terms of operational efficiency, this technological innovation represents a

significant step forward. Booking and service request tasks are fully automated,

reducing response time and eliminating human errors. Additionally, the virtual

assistant's constant data collection provides the hotel with detailed insight into

guest preferences and behavioral patterns. This data can be used to make

informed strategic decisions in areas ranging from inventory management to

pricing strategy, leading to overall optimization of hotel operations.

3.3. Experience

The product experience resulting from the implementation of the virtual

assistant for guests at Hotel Themis in Tocancipá is a significant transformation

of the traditional hotel stay. From the moment guests make their reservation to

the moment they leave, this virtual assistant enriches every stage of their

experience.
 Convenience and customization are the cornerstones of this experience. Guests

can plan their stay more efficiently and effectively thanks to the instant

information provided by the virtual assistant. They can find out about meal

times and special events, make room service requests with a few taps on their

mobile devices, and explore local entertainment and activity options that fit their

individual preferences. Whether they want to relax at the spa, enjoy a gourmet

dinner, or explore local treasures, the virtual assistant gives them the tools they

need to make the most of their stay.

Personalization extends to offering highly specific recommendations. As guests

interact with the application, the virtual assistant learns from their preferences

and habits, which results in more accurate recommendations tailored to their

tastes and needs. For example, if a guest shows interest in local cuisine, the

virtual assistant can suggest popular restaurants in the area, based on previously

recorded preferences.

Operational efficiency also contributes to the product experience. Guests enjoy

faster, more efficient room service, without long waits on the phone or delivery

delays. This automation of processes translates into a more fluid and hassle-free

stay. Additionally, collecting data on guests' interactions with the virtual

assistant not only improves the individual experience, but also allows the hotel

to make informed strategic decisions to further improve service.

3.4. Features

The Virtual Guest Assistant at Hotel Themis is based on an advanced

technological architecture that combines artificial intelligence (AI) with

 machine learning algorithms and natural language processing (NLP). This

platform uses cutting-edge technologies, such as deep neural networks, to

analyze and understand guests' preferences and behaviors as they interact with

the app.

The user interface has been designed intuitively, leveraging user experience

(UX) design best practices, to provide easy navigation and a seamless

experience. The mobile app and online platform use advanced security

protocols, such as end-to-end encryption and two-factor authentication, to

ensure the protection of user data.

The system integrates seamlessly with the hotel's existing IT infrastructure and

reservation management systems, enabling seamless communication and real-

time synchronization of room and service availability. Process automation

includes reservation management, room service, and data collection for

operational and customer experience data analysis.

Regarding personalization, the virtual assistant uses advanced recommendation

models based on collaborative filtering algorithms and content analysis. These

models are continually trained with guest interaction data to deliver highly

accurate and relevant recommendations, from in-restaurant menu options to

local activities.

3.5. Wants

The emotional drivers generated by the Virtual Guest Assistant at Themis Hotel

are supported by deep analysis of user psychology and human interaction with

technology. Personalization and recommendation based on machine learning

 algorithms generate a feeling of personal satisfaction, providing guests with a

unique and highly relevant experience. Operational efficiency, through task

automation, reduces frustration and improves the user's feeling of control and

comfort. Data security and privacy, backed by strong encryption and

authentication, builds trust and emotional peace of mind. Seamless integration

with existing systems and intuitive user interface create a feeling of ease and

familiarity, reducing anxiety related to adopting new technologies. In summary,

the Virtual Guest Assistant not only satisfies functional needs, but also appeals

to emotional aspects, generating a complete and rewarding experience for users.

3.6. Fears

A set of potential concerns surrounds the implementation of the Virtual Guest

Assistant at Themis Hotel, with a particular focus on data privacy and security

aspects. Users may harbor fears regarding the privacy of their personal data,

worrying about the collection and storage of sensitive information, such as

travel preferences and behavioral patterns. Concerns about data security may

also arise, regarding possible exposure to cyber threats or vulnerabilities that

could result in unauthorized access to confidential information. Additionally, the

adoption of this technology may trigger anxiety in some users related to the

learning curve and ease of use of the virtual assistant application, fearing that

the transition to a digital environment may be complex or disconcerting. These

concerns should be addressed with strong privacy policies, advanced security

measures, and an intuitive user interface to alleviate fears and foster acceptance

and trust in the technology.

3.7. Needs
 The introduction of the Virtual Guest Assistant at Hotel Themis meets a number

of critical needs for both guests and the hotel itself. On the customer side, there

is a growing demand for highly personalized and convenient experiences in the

hospitality industry. Modern travelers seek efficiency in planning their stay and

expect instant access to relevant information and recommendations tailored to

their preferences. Technology becomes a necessity for guests who value

convenience and individualization. For the hotel, the need to optimize

operational efficiency is an imperative. Automating tasks, such as reservation

management and room service delivery, is essential to reduce costs and improve

competitiveness. Additionally, accurate and continuous data collection is a

strategic necessity to make informed decisions and constantly improve service

offerings and inventory management. The adoption of advanced technologies,

such as this virtual assistant, addresses these needs and aligns with changing

guest expectations, positioning Hotel Themis as a leader in the industry.

4. Voting on proposals

1. Company or enterprise 2. Votes

The proposal to implement a Virtual Assistant for Guests at the Themis

Hotel in Tocancipá is presented as a comprehensive technological solution.

This technological innovation is based on an advanced architecture of

artificial intelligence (AI), machine learning and natural language processing

(NLP). It offers key benefits such as improving customer experience through

personalization and operational efficiency through task automation.

Emotional drivers include personal satisfaction from personalization,

convenience through efficiency, and trust backed by data security. However,

the fears are mainly related to privacy and data security, as well as ease of

use. To address these concerns, it is essential to establish strong privacy

policies, advanced security measures, and an intuitive user interface. In

terms of needs, both guests and the hotel are looking for a more personalized

and efficient experience, supported by data collection for continuous

improvement. The implementation of this technology is a strategic response

to meet these changing needs and maintain a competitive advantage in the

hospitality industry.

Company or enterprise selected Write the

Company

with

more votes
 Conclusions

The proposal to implement a Virtual Assistant for Guests at the Themis Hotel in

Tocancipá is presented as a comprehensive technological solution based on artificial

intelligence, machine learning and natural language processing. This innovation

offers a number of benefits, including a highly personalized experience and greater

operational efficiency. Emotional drivers include customer satisfaction,

convenience, and confidence in data security. However, there are concerns related

to privacy, data security, and ease of use that need to be addressed. In terms of

needs, both guests and the hotel are looking for a more personalized and efficient

experience, supported by data collection for continuous improvement. The adoption

of this technology is presented as a strategic response to maintain competitiveness

in the hotel industry.

Script to speak at the meeting

Technological Innovation Proposal for the Themis Hotel in Tocancipá:

General Description: The proposal involves the introduction of a Virtual Assistant

for Guests, based on cutting-edge technologies, to improve the experience and

efficiency at the hotel.

Benefits: Delivers a personalized and convenient guest experience, increases

operational efficiency, and improves strategic decision making through data

collection.

Technical Features: Uses AI, machine learning and natural language processing,

with a secure and friendly interface.

Emotional Drivers: Generates personal satisfaction, comfort and trust through

personalization, efficiency and data security.

Fears: Some concerns include data privacy and security, as well as ease of use.

Needs: Meets the growing demand for personalized experiences and operational

efficiency for both guests and the hotel.

This proposal aligns with changing guest expectations and the need to optimize

hotel operations, positioning Hotel Themis as a leader in the industry.