THE ENTREPRENEURIAL MAGAZINE

JULY 2021 PUBLICATION

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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

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 Table of
Contents
Demolitions: A threat to small businesses and livelihoods 7

Impact of COVID-19 lockdowns on global Financial Markets,

Sectors and Industries 9

Mineral Beneficiation Business Opportunities in Zimbabwe 13

Reasons Why Trade Secrets are increasingly important in SME’s 16

Kevin the Wedding Planner’s Entreprenurial Journey:

Adaptation & Resllience in the Midst of the Covid 19 Pandemic 18

Royal Secrets Cosmetics penetrates the SADC region 22

Understanding the Keys to Sales Prospecting 25

Being an Innovative Leader in the Midst of the Pandemic and Beyond 27

Zimbabwean Industries in need of Disruption 30

THE ENTREPRENEURIAL MAGAZINE
OUR TEAM
Managing Director
Denzel T Chimene
Chief Editor
Caroline Chiimba
Assistant Editor
John Magocha
Sales and Marketing
Joyful Mudyiwa
+263 777 029 235
Rachel Z Mushayi
+263 714 467 579
Contributors
Rutendo Mugadza-Mugwagwa
Yolanda Chirundu
Robert Gonye
Simba Mswaka
Magazine Designing Team
Midentity Studio
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Web Designing Team
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EDITOR’S
NOTE
I
T is with great pleasure
that we present to
you the July Edition
of the Entrepreneurial
Magazine. Looking back at
how we started in November
2020, we are truly
overwhelmed by the support
from contributors, readers and advertisers. You have made us a
brand we are today.
The period 2020 to 2021 has not been a rosy one. The covid-19
pandemic did a lot of harm to businesses, worse in the Events
Industry when at some point no gatherings were allowed. In that
same phase, Kevin The Wedding Planner showcased the art of
innovation and resilience that saw him appearing on the forbes 30
under 30 list Class of 2021. In this edition, we reflect on Kevin’s
entrepreneurial journey in the Events Industry, how he managed
to build the most preferred brand with footprints in the continent
and beyond whilst also surviving the Covid-19 Pandemic.
As Zimbabwe targets to make the Mining Sector a 12 Billion Dollar
Industry by 2023, we reflect on some business opportunities that
come with mineral beneficiation. We also reflect on the process of
understanding the keys in sales prospecting, being an innovative
leader in the midst of the pandemic and beyond as well as
Zimbabwean industries in need of disruption.
We hope that you will love this publication and that it will speak
to you. We encourage you to keep in touch and follow our work
on our website and various other social media platforms where
you can engage us on issues of importance. We would also like
to encourage you to join us and be part of a growing family as
we look forward transforming the business sector through reliable
and impactful information.
Don’t forget to share with your loved ones and send us feedback
on admin@entremag.co.zw
From the editor and the team, Happy reading!!!
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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION
Demolitions:
A threat to small
businesses and
livelihoods
By Caroline Chiimba
Z
imbabwe Coalition on
Debt and Development
(ZIMCODD) has
castigated the
recent clampdown on illegal
infrastructure which has seen
local authorities destroying
vending sites of dozens informal
traders in the capital and
condemning them to poverty.
Harare City Council has been
demolishing market stalls in
Mbare at Mupedzanhamo
area, Gaza area and many
more, backed by armed police
officers. The demolitions have
been followed by nationwide
lockdowns that have dealt a
major blow on the poor who rely
heavily on informal businesses,
surviving on a hand to mouth
basis.
“As much as safety and order
are important, the livelihoods
of hundreds of people who
are relying on selling their
wares at Mupedzanhamo and
their immediate and extended
families who are dependent “Without good notice to allow
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on them are equally important
or else people are relegated to
extreme poverty,” Zimcodd said.
“In Zimbabwe’s highly informal
economy where employment
in the formal sector is at an all-
time low with several reports
suggesting that unemployment
is standing above 90 percent,
the recent demolitions of
vending markets queries
whether our preoccupation is
on order and not livelihoods.
THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

vendors to vacate, it becomes a corruption, mismanagement, serious detrimental economic

deliberate violation of economic and political and elite capture effects at a time the economy is
rights to simply destroy rather than ravage the markets already in a parlous state. Apart
and impound the vendors’ which are only a manifestation from drastically increasing
wares. Although operating in of deep-rooted problems. unemployment, the campaign
undesignated places vendors will have a detrimental knock-on
have a right to find economic The Zimbabwe Congress of effect upon the formal economy,”
opportunity in an environment Trade Unions (ZCTU) also said ZCTU secretary general
where opportunities to do so in frowned upon the act citing Japhet Moyo in a statement.
the formal economy are scarce.” that the demolitions were a The informal sector is now
According to the 2018 study result of mismanagement of the considered as the backbone
by the International Monetary economy. of the Zimbabwean economy,
Fund (IMF), Zimbabwe’s contributing approximately
“While covid-19 has caused
informal sector is the largest in to 80% of the national
Africa, with more than 60% of great suffering among development. According to the
the economy being informal, Zimbabweans, the government ILO 2018 report on Women and
and is also the second largest of Zimbabwe is rubbing salt on Men in the Informal Economy,
in the world, next to Bolivia. the wounds through destruction women constitute 53% of the
of their only means of survival. informal sector in Zimbabwe
Zimcodd pointed out that Why they do this in the midst and the destruction of market
Council should be bolder in of Covid-9 and winter is a stalls directly impacts and
expanding the local economy mystery. It borders on sadistic disadvantages women who
and enterprises and dig deeper mannerism. already earn less or nothing
to address the underlying through unpaid care work
challenges in the informal “The wrecking of the informal whilst most of them double as
vending which include economy sector will have breadwinners on little income.

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F
INANCIAL health nations where the virus
is directly related expanded its spread. From daily
Also, it is not that one or
to physical health. wagers to big industries, all had
two sectors suffered from or
The onslaught to bear massive losses in terms
suffering from it, but almost all.
of COVID-19 is of jobs and money. However, healthcare may seem
the testimony to it where to have grown, but even the
repercussions were huge,The nations which were best of hospitals couldn’t take
initially. Before the world couldmassively affected have 93 up the pressure due to so many
understand the severity, the per cent of total labourers of cases. Their management went
Coronavirus spread among the world. So, the losses were ruined.
several countries and spread unbearable. Even today, people
among millions of people. are reeling under massive Loss of working hours
pressure and in undue stress
It forfeited millions of working following uncertainties of The working hour losses were
hours and jobs across the livelihood. massive during the phase-

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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

in 2020. 8.8 per cent, which irrespective of the country. bounced back and declined to
means 255 million full-time 6.36% by August 31. But by
equivalent jobs. It means around However, women staff suffered that time, enough damage had
114 million people lost their the highest job losses during been done.
employment, which is 50 per the phase. In comparison to
cent of total working hours lost. 2019, the year 2020 witnessed Clothing and footwear
Moreover, within employment, 114 million vacancy losses. For
there was a 50 per cent hours women, it was 5 per cent more People did not socialise much
of the loss. than men. during the pandemic. Thus,
window shopping was out of the
That incurred tremendous Also, young workers had a question. Hence, there was no
deprivation of businesses and nightmarish rate of 8.7 per cent purchasing. Also, people were
jobs. It was calculated with 48 compared to veterans. The scared of ordering them online
hours working hours in a week disproportionate affair hurt the due to the scar of the spread.
on an average globally. prospect of growth worldwide. Moreover, the precautionary
The unemployment rate surged and mandatory lockdowns of
Notably, the work hours lost largely due to inactivity of non-essential goods led to
during the pandemic was four trades, lack of transaction and the rest of the non-selling and
times greater than the global commutation. The cases of buying phenomena.
recession during 2008-09. inactivity rose from 71 million
to 81 million in 2020. Thus, the However, even after the
However, the working hours’ global labour force participation leniency in lockdowns, the
loss during the third quarter of further reduced by 2.2 per cent sales were lesser in September
2020 was revised to 7.2 per to 58.7 in the same year. and October 2020 compared to
cent. However, still huge to the month of February.
trigger troubles. It was a robust So, global unemployment
rebound than anticipated, skyrocketed by 33 million. The sales surged in the sector
precisely in countries with Mindbogglingly, the as kids bought footwear and
lower-middle-income. unemployment rate hiked to 6.5 clothing for the sessions in
per cent from 1.1 per cent. September.
Furthermore, the working hours
globally declined to 4.6 per cent, Airline sector Stock markets
equivalent to 130 million full-
time jobs in the fourth quarter. Airlines is the best way to When the news of Coronavirus
commute, but to curb the spread, started spreading along with
Inactivity, unemployment and flights from nations and with the COVID-19, FTSE and
employment several nations were cancelled. DOW Jones witnessed a drop
The median probability of the of 3 per cent on February 24,
The global decrease in hours airlines’ sector at the beginning 2020. It indicated the worsening
of working in 2020 created a of January 2020 was 2.75%. situation of the world outside
reduction of working hours for of China where the virus
employed. It translated into job By April 2, 2020, it surged generated.
losses for many in every sector to 26.9% (ccc-). However, it

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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

It led to benchmark indices minutes. At the day’s end, every Also, prior to the massive
falling to the abyss following stock market in the world was breakout, the International
the uncertainty of the market in done and dusted. They all had Energy Agency had predicted
Europe and Asia. IBEX35, CAC a bad beating. The STOXX that there would be lesser
40 and DAX declined by 4 per Europe 600 fell by more than demand in 2020 compared to
cent. However, FTSE MIB had 20 per cent. 2011.
a steeper fall of around 5 per
cent. The DOW Jones broke all fall Besides, Saudi Arabia
records by plummeting by unexpectedly announcing the
Due to paramount worries of 2,014 points, a 7.8 per cent surge in production in March
the pandemic outbreak, the loss. It eclipsed the February 27 led to the market again falling
US stock markets shook badly. plunge by a mile. by 30 per cent (It feel steeply
The S&P 500 index, NASDAQ after the start of the pandemic
100 and of course, DOW Jones Likewise, The Tokyo Stock due to panic)

“
Industrial Average registered Exchange’s Nikkei 225 dipped
their massive falls since 200. more than 20 per cent from its
52 weeks high. The European
Notably, DOW saw a fall of stock markets saw the worst of
1191 points. It was the biggest performance in the lifetime with
one day drop that the index an 11 per cent slip in a day’s Every sector and industry
witnessed in its history. It trading. in the world had to
speaks volumes of the carnage bear the carnage of
the virus inflicted. Brokers like 101investing had COVID-19. Several lives
predicted the sharp fall. Those were lost, and people
Not just that, almost all big who paid attention survived got unemployed due to
markets exhibited their most their funds. massive activity and a lack
significant falls on 28 February of demand.
2020. Since 2008, it was the On the other hand, DOW Jones However, the market
biggest one week decline. The furthered its plunging spree by bounced back. The work
US treasury dipped to a record 10 per cent. from home options worked
low levels. wonders. People started
Oil commodity market online trading using
All in all, the world of stock brokers like 101investing
markets registered a whopping The Coronavirus pandemic led and others. The investment
30 per cent loss by March. to the collapse of the oil market raised the ray of hope. –
Notably, within four minutes, the in 2020 in one way more than Financialmagnets.com
S&P 500 plummeted by 7 per ever. Transportation and trade
cent on March 9, 2020, after stopped. Thus, there was less
it opened. It triggered a circuit demand for consumption.
breaker post the financial crisis
of 2007-08. The lack of factory activity
and travel led to a shortage of
Trading halted for almost fifteen demand during the pandemic.

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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

Mineral Beneficiation
Business Opportunities
in Zimbabwe
By Denzel T Chimene

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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION
W
ITH over 60 different
minerals, Zimbabwe
is considered
one of the richest Nation in
Mineral Resources in the
world. Zimbabwe is said to
be underexplored and much
or her mineral recourse is
exported unprocessed or semi-
processed. The government
of Zimbabwe targets to make
the Mining Sector a 12 Billion
Dollar Industry by 2023, but is
that possible without pursuing
most of its mineral’s value
chain? Let’s dive in into some
mineral beneficiation business
opportunities.
Black Granite
Black Granite is said to be
covering 75% of Zimbabwe
and Zimbabwe’s black granite
is the most demanded on the
international market due to its
rare quality, consistence and
decorative tenor. Whilst granite
mining in Zimbabwe started
more than 50 years ago, around
20 companies mine granite with
an annual production estimated
to be 200,000 MT of which
only 5% is being processed in
Zimbabwe.
Granite is used much in the
construction industry, on
buildings, monuments, bridges,
paving and many other exterior
projects. For interior purposes,
it is used as kitchen counter textiles industries to produce a
tops, polished granite slabs, tile yellow colour.
floor, stair treads and all kinds
of funerary art. Diamonds
Chrome Zimbabwe is estimated to be
exporting over one million
Zimbabwe is ranked 2nd carats of diamond per year.
after South Africa in Chrome Diamonds has 3 major uses.
Deposits Globally, it accounts Due to its durability and shiny
approximately 12% of the lustre property, it is used to
total global reserves. It has manufacture jewellery such as
an estimated reserve of 10 earrings, rings, pendants etc.
billion Tonnes in the great dyke,
ore also mainly occurs in the It is also used for industrial
greenstone belts. purpose such as drilling,
grinding or cutting materials.
However, Zimbabwe exports This is due to their hardness
most of her chrome unprocessed hence some blades used for
or semi-processed. Zimbabwe cutting and drills in the industry
which is the second largest used diamonds. They are
producer of ferrochrome and present on the edges and tips
chromite ore supplies 60% of in small sizes.
its product to China which is the
largest consumer of chromium It is also used for beauty
as well as the top producer of products and audio equipment.
stainless steel. Chromite Ore
exports in 2018 totalled 800,000 Gold
tonnes
Every district of Zimbabwe
Chromium is alloyed (that is, has confirmed gold deposits.
mixed) with steel to make it Zimbabwe exports much of
corrosion-resistant or harder. her gold as bullion (gold bars)
An example is its use in the and some in semi-processed
production of stainless steel, state, of which a favourable
a bright, shiny steel that is percentage could have been
strong and resistant to rusting. used in at least jewellery
Stainless steel production manufacturing.
consumes most of the chromium
produced annually. Chromium Gold remains a popular gift in
is also used to make heat- the form of jewellery. Indians
resisting steel. So-called “super and Chinese are said to be
alloys” use chromium and have the major consumers of gold
strategic military applications. jewelleries and its prices spikes
around September during the
Chromium also has some use Indian wedding season and
in the manufacturing of certain in December, before Chinese
chemicals. For example, new-year celebrations. It acts
chromium-bearing chemicals as a reliable conductor allowing
are used in the process of for the rapid and accurate
tanning leather. Chromium transmission of digital data from
compounds are also used in the one device to another since it
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doesn’t corrode. It can also be stainless steel.

used in electronics and a small
amount of it can be found in In 2019, Zimbabwe imported
devices such as computers, 2 499kg of stainless steel
phones and calculators. products, worth at least US$7
179, whilst it exported none of it.
It can also be used as currency A stainless steel company can
and store of value. serve both the domestic and
foreign market with stainless
Platinum Group Mineral steel products.

Platinum Group Mineral (PGMs) Lithium

exported as processed or semi
mainly consist of rhodium,
processed material whilst it can
platinum and palladium. There Zimbabwe is also blessed
be combined with other metals
are also associated with valuable abundantly with lithium deposits,
that we already have, such as
base minerals such as nickel, being the 5th producer in the
iron, copper, chromium, and
copper and cobalt. A significant world in 2019. Lithium is used
zinc, to form alloys. These
proportion of gold can also be in the manufacturing of lithium-
alloys are used to make coins,
found in it. In the most scenario, ion batteries, and the demand
jewellery, and items such as
all these minerals associated of the cells has been on a rise
valves and heat exchangers.
with PGMs are exported as globally and the question is,
platinum concentrate, whilst not can’t we manufacture our own
Most nickel is used to make
considering the availability and locally
value of other minerals.

Rhodium, can be used to make

auto catalysts but increasingly
can be found in the machinery
that is used to manufacture flat
panel displays (just like indium,
rhodium is used in the flat
screen TV sector). Platinum is
used in the automobile sector,
manufacturing of computer
disks and LCD glass panels.
Finally, Platinum and Palladium
have similar physical and
chemical characteristics and
the two metals are partially
interchangeable in some of their
end uses, notably in automotive
emission-control catalysts. All
the main sector serviced by
the PGMs are on a rise LCD
manufacturing automobile.

Nickel

In Zimbabwe, more than 30

deposits of nickel are known,
whilst production is currently
at Trojan in Bindura. It is also

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 THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION
Reasons Why
Trade Secrets are
increasingly important in SME’s
By Rutendo VP Mugadza-Mugwagwa
A
NYTHING that gives you
a competitive advantage
that you would not want
a competitor to know is a trade
secret. For a restaurant/bakery,
that might be a recipe. The
bottom line is they remain a
secret and reasonable efforts
should be made to maintain
secrecy. A trade secret is
basically any information that’s
unique and valuable to your
business but is not known to
people outside your business,
this could be formulas, recipes,
business customers, suppliers
list and algorithms.
The innovative and creative
capacity of SMEs is not always
fully exploited even though they
are often the driving force behind
certain innovations which if left
unprotected, they may be lost to
larger competitors that are in a
better position to commercialise
the product or service at a
more affordable price, leaving
the original creator without any such as patents, copyright
financial benefit or reward. and designs, insofar as the
value of trade secrets lies in
Broadly speaking SMEs face their secrecy and the secret
the following main problems is typically intended to remain
with regards to IP protection undisclosed indefinitely – while
the value in other IP rights lies
• cost, and lack of resources in the monopoly which expires
(very important), after the relevant period of time.
• perceived insufficiency of
benefits and The best way to protect trade
• lack of information secrets
(awareness). A company may decide to
protect its trade secrets mainly
The value of trade secrets lies because they do not qualify
in their undisclosed nature, under certain requirements
this is what gives them the needed for protection for other
competitive advantage. Trade IP rights such as trademarks
secrets, therefore, differ from IP and patents. Many SME’s
rights, mainly in their secretive cannot afford the costs involved
or undisclosed nature: a trade in registration of IP rights, so
mark will be published on the securing your trade secrets
register of trademarks; in order through signing non-disclosure
to obtain a patent over an agreements with a certain
invention, the invention must be number of employees is one
disclosed during the application way of protecting your trade
process. Trade secrets also secrets.
differ from other areas of IP,
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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

Businesses can employ general Some of the world’s most

means of protection, for example
by educating employees on the
importance of trade secrets; and
including confidentiality clauses
in employee contracts to act as
a deterrent. However, it should
be noted that electronic data
is the fuel of the digital age –
the vast majority of information
is stored electronically in this
day and age. This is something
to consider when protecting
your trade secrets if they are
stored electronically. It might
be worthwhile investing
in digital protection:
through data encryption;
requiring the copying of
sensitive information
to be digitally logged;
and by use of employee
swipe cards to access
sensitive areas on
servers.
famous trade secrets –
including the Coca-Cola recipe
and Google’s search algorithm
– have immense value. Various
intellectual property authorities
and educational institutions
around the world are reaching
out to the business community
Rutendo Mugadza-Mugwagwa is a
to improve awareness of the registered legal
usefulness and value of trade Practitioner and Intellectual
secrets, but there is still a Property and Tech Law Expert
long way to go to raise their She can be contacted on
profile and strengthen the laws mugadza.rutendo@yahoo.com
surrounding them. or 0773238568

It is thus important for

any entity that supports
SME’s to help and
support IP awareness
training as well as
development of IP
policies and strategies
relevant to the specific
sector in which the SME
operates from.

Our world is becoming

ever more open and
inclusive. New ideas
are widely shared
on public platforms
and more research is
being published than
ever before. In this
increasingly complex,
highly competitive,
hyper-connected world,
some things that might
ordinarily be protected
by traditional intellectual
property (IP) rights such
as patents, trademarks
and design rights.

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Kevin the Wedding Planner’s

Entreprenurial Journey
Adaptation & Resllience in the
Midst of the Covid 19 Pandemic
By Caroline Chiimba

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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION
G
ROWING up, Kevin
Tinashe Zhou was
a creative kid yet he
had no clue of what
he aspired to be in his adult life.
It was during his teenage years
that he considered pursuing
medicine as a career path but
destiny had something else in
store for him.
After many years of trial and
error, Kevin found his true
calling and passion in the
events industry. Even though
the industry has of late suffered
a blow due to the Covid 19
pandemic, Kevin has endured
and adapted with his events
management company called
VIP hosting, whose flagship
is celebrated locally and
internationally
VIP Hosting manages,
plans and co-ordinates top
notch events like weddings,
exhibitions, conferences,
promotions, product launches
as well as social events, and
has become one of the sort after
event organiser in Zimbabwe
and abroad.
“I started off the business on
Facebook where I would post
a lot of inspiration pictures. I
landed my first client in May
2014 for a lady that was based
in the UK and was coming
to get married in Zimbabwe.
I remember when I started
communicating with her, I billed
her US$50 which she thought
was ridiculously cheap, at the
end of her wedding she gave me
a cash gift of US$1000 which
I partly used to buy a laptop
which I really needed to start
working better at quotations
and growing my social media,”
Kevin told The Entrepreneurial
Magazine.
“I used that first wedding to work under in a country where
market on Facebook and started there are constant economic
receiving a lot of inquiries from hardships,” Kevin said.
diaspora-based clients. I knew
at the back of my head that I “I would say our biggest local
needed to raise a lot of money career height at VIP Hosting
to start purchasing my own was working with the former
inventory and so during one of First Family where we were
my inventories searches I met a contracted to decorate part of
gentleman called Craig Zoowie the First Lady’s 50th Birthday
and a lady called Lungile Dlodlo which opened more doors for
who were running a decor and us to do events for the South
hiring company. Africa Embassy in Zimbabwe
and other state affiliated
Even though he started the engagements that we have
company alone, Kevin realized been part of.
the power of collaboration and
took on two other members as “My personal biggest career
partners to take VIP Hosting to highlight is being the first
greater heights. wedding planner in Zimbabwe
to actively do weddings abroad.
“They had just moved from Our business is based on
Bulawayo into Harare and we experiences and we never
met over coffee and decided thought that the experiences
that we should collaborate as a we give would propel us to be
team. I came in as their resident a famous brand. It goes without
wedding planner while their saying that our brand is well
focus was on decor and design. known in our country and we
The three of us then formulated use our influence to also benefit
the brand VIP Hosting offering some charitable events that we
a one stop experience to our are part of in the Rotaract Club
clients,” Kevin added. where we have sponsored the
event design for several projects
The trio did not have any consecutively for three years.”
funding and had to use the As a way of giving back to
money from their first events to the society, the company has
purchase more inventory. They embarked on a mentorship
started off with basic corporate program that we will be
cocktail furniture and bulked up offered to aspiring creatives
their stocks with bespoke table in the country. With plans at
accessories, vases, linens and an advanced stage, a master
many more. As the business class and workshop are being
grew, they bought a 5 tonnes set up to equip young people
truck and two small vehicles for who have a dream of running
day to day running. successful event businesses.
“We have spread our wings and “This will all fall under the VIP
have been privileged enough Hosting Academy and that is
to do a wedding in the United the foreseeable future of VIP
Kingdom, in Zambia and lots in Hosting,” Kevin added.
South Africa. Our international
acclaim has seen me as a “Our business has a staff
speaker on prestigious event compliment of six permanent
industry engagements beyond staff and over 40 event casuals
our borders as a lot of people that come in when required for
find our story to be interesting events all who are trained by us
given the conditions that we at VIP Hosting.”
Speaking of setbacks and
challenges faced in the events
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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

industry, Kevin said one of his challenges stems father was never part of his life. His maternal
mainly from the fact that he was not confident in grandparents had to step up to take care of him
himself because the work he is doing is mainly “I was born and raised in a fairly small town
dominated by women, which at times makes him called Bulawayo in Zimbabwe. An only child to
hold back a lot of ideas based on the fact that he Farisai Pauline Zhou my mother who passed
thought he wouldn’t fit in. on when I was 7 years old. Growing up, I didn’t
really envision a career in events, in fact it was
He further added that most challenges are faced non-existent,” he narrated.
every day as the team forge its way with planning
events in a difficult economy and in a country “My grandparents were raised during the colonial
where resources are not widely available for the era and picked up a few British norms like setting
events industry. the dinner table, picking flowers from the garden
for the lounge table and re-arranging the house
“Just recently we have been faced with a huge for spring cleaning which are all skills that I
decline in flower availability which we use at learnt from them at a very young age and now
almost all our events. One of the biggest farms implement in our business.
that we used to buy from converted their flower
greenhouses to a fruit and vegetable fam which “I attended school in government institutions
left the event industry in Zimbabwe scrounging in Zimbabwe where I initially thought I would
for florals to pull off the most memorable events take up a career in Medicine. My earlier years
that we used to accomplish whilst using local in education were not challenging at all and
florals,” Kevin highlighted. my academic results encouraged the idea of
studying medicine in the future.”
“Recently we have had to look at using other
elements to achieve beautiful events without However, Zimbabwe went through a crisis just as
letting the flower scarcity affect our decor and he was heading into High School when a major
style for events.” strike by teachers persisted with approximately
When the events business was affected by 6 months of on and off learning as teachers
the absence of gatherings due lockdowns and demonstrated against the government.
the strict conditions on social gatherings, the
company had to diversify operations to keep the “That affected my studies a lot as well as other
business afloat. living conditions that changed drastically and
ultimately. The situation was generally quite
“We created Do it Yourself (DIY) decor boxes that bad and within the year that I was sitting for my
we would deliver to our clients to setup their own exams. I failed my high school education,” Kevin
small family gatherings like Mother’s Day, lobola revealed.
and many more. We also started a floral gifting
service where we sell and deliver luxury flower “My grandparents had to sell their home in the
boxes to our clients,” he added. suburbs of Bulawayo and relocated to their
Rural Home where I moved with them. The rural
Kevin advised other entrepreneurs to believe in setting was quite a new experience for me, quite
their product, improve it daily and work relentlessly uncomfortable so much so that my grandparents
towards achieving their entrepreneurial goals. He saw it fit for me to go and live with an uncle in
added that being listed by Forbes is his biggest Mutare.
accolade to date.
“The economic hardships made our family
“It is just amazing to be recognised for doing nomads as we moved to several different places
something that I am extremely passionate about in search of greener pastures. In 2008 I found
and above all it makes me proud that this listing myself living in Harare with an aunt. It was there
has raised not only the Zimbabwean flag but also where I watched my first wedding TV show on
the events industry in general,” he said. DSTV as we had access to that luxury at my
aunt’s who was doing moderately better than
Kevin’s life journey and how he located his the rest. I found myself so absorbed in wedding
passion for weddings related TV shows as well as fashion shows.”

Kevin’s childhood wasn’t all rosy as he lost According to Kevin, at that time there was no
his mother at the age of seven years while his formal training for weddings and events in

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 THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

Zimbabwe so he chose to take up a career in the aisle, walking into their wedding reception
Fashion Design. He studied Fashion for a year to be wowed by how our decor looked, but I
and somewhat lost interest. also noticed that a lot of the times the brides
had to sort of work during their own weddings,”
“At the back of my head, I knew I wanted to be explained Kevin
an event planner, particularly a wedding planner
and so my journey went round and round in “It seemed to me that there were no people
circles as I tried out Interior Design, then studied assigned to run the weddings as I had seen it
to be a Chef, the volunteered in a gospel outfit done on TV and from that I even wanted to take
called Zimpraise for quite a while,” he said. on that role even more passionately. Two years
into my engagement at Winlian decor I became
“I learnt a lot during all my experiences in a bored with the way things were run, it was the
bid to sort of find a way into events. In 2011 I same thing day in and day out and I was not really
then decided to send a Facebook message to a allowed to have a creative input so I thought this
wedding decor company that I had found online. I was the end.
offered myself to work there with no renumeration
and the owner of the business, WinLian Decor, “I was terrified of the idea of starting my own
took me on as an intern. company so I enrolled into a Chef’s program.
Part of the chef’s program was that we had to
“That is where my journey started. I got a bit go through internship in a hotel kitchen and so
acquainted with the tricks of the trade when it when my internship came along, I realised once
comes to running a wedding. WinLian Decor again that I did not enjoy the experience, in fact
specialised in Decor and Florals only, I remember during my time at the hotel that I was interning
while I was in the company I started off as a at I found myself going to assist the functions
general hand carrying tables and chairs. I only department a lot.
then got promoted to an assistant coordinator
where I was given more responsibilities over and Kevin then decided that he would take up a
beyond just setting the tables.” career in events and started his business on a
Kevin’s passion and zeal drove him to keep a Facebook page before going to study Events
good eye on how things were run at weddings. & Wedding Planning in South Africa School of
He was not required to stay all throughout a Weddings.
wedding but he used to stay behind at each and He took a bold decision after leaving the hotel
every wedding to watch. and started a wedding planning business prior to
training, and went on to train while the business
“I watched brides getting ready, walking down was already running.

FERDINAND & LLOYD JEWELLERY

Ferdinand & Lloyd Jewelry manufactures customised genuine
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Contact us on +263777251484 or Visit Shop 4 Kwame Mall 1st

Entrance from OK Supermarket, Harare.
THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

Royal Secrets
Cosmetics penetrates
the SADC region
By Yolanda Chirundu

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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

Royal Secrets Awards Ceremony

T
HE Co-Founder to sustain themselves can startcoming years as there is so
of Royal Secrets this side hustle selling Perfumes
much room for it to grow and
Cosmetics, Talent and Cosmetics,” Talent told thebecome at par with the Asian
Madziwo has Entrepreneurial Magazine. markets. According to market
become one of the research, the beauty industry in
most influential people in the Royal Secrets Cosmetics the Middle East and Africa was
network marketing business in manufacture perfumes and estimated at about $27.1 billion
Zimbabwe and the southern cosmetics, then sell them in 2018.
region. through a network of Sales
Agent working full or part time. “My biggest fear used to be
What we now know as Royal It has up to 80 fragrances, roll operating outside Zimbabwe.
Secrets cosmetics was first o-ns, Skin care range which We first tried our luck in
launched as a fragrance only consists of Scrubs, Clay Masks, Botswana in 2019 and the
company in 2016, but due to Anti blemish, Anti -ageing market there was very favorable.
the market demand it landed creams, Moisture risers and The products were welcomed
into cosmetics too. This was tissue oils. and the Agents in Botswana
the time that Talent discovered where more than willing to
her passion to understand The 34 year old co-owns the work with us and that’s how l
more about cosmetics and company with her husband conquered my fear. We then
how people can use them to Tatenda Madziwo. The business went on to launch the business
enhance their beauty and boost has now flourished not only in in Namibia and Malawi in 2020
their confidence. Zimbabwe but also in countries and it wasn’t so scary as the first
like Botswana, Namibia and time we tried to launch outside
“What inspired the idea was Malawi. Zimbabwe,” highlighted Talent.
my desire to empower ordinary
citizens like me. Where I came This comes as research shows “Royal Secrets Cosmetics is a
from it wasn’t easy having one that Sub-Saharan Africa Network marketing company
source of income. l realised currently accounts for 3 percent which has tangible world
that we can change lives if we of global beauty products sales class products. We sell our
turn this cosmetics business but the share is expected to products through a network of
into benefiting a larger part grow at double the rate of the sales agents who are paid on
of society through engaging market. The outlook for the commission.
ordinary people to sell and African cosmetics, beauty
earn commissions. Anyone and personal care products “Anyone can become a Sales
with a desire for success and market is very positive for the agent working part time or

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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

full time and what makes us a mind as she would get sweets “The launching of Royal Secrets
network marketing company is from wholesale supermarkets Cosmetics coincided with
that if you bring more members and sell for little profit at high
inflation. The economy wasn’t
to become sales agents. Ones school. She enjoyed the idea ofstable. To invoice products to be
gets to score some points which making profits. paid at the end of the month was
are paid as hard cash, meaning difficult since the money would
every hard work you do in RoyalIn her adult life she started her have lost value by the time we
Secrets we reward you.” business as a side hustle to got it but we sailed through and
sustain her family while she was did not give up,” she said.
With the high unemployment still a civil servant in the ministry
rate shooting up in Zimbabwe, of labor. Her ambition to grow is Talent added that despite
Royal Secrets have managed the one that led to her trying out challenges, Royal secrets
to create employment for 30 network marketing. Her journey managed to scale up so fats
people and 12 thousand sales to success was not a fairytale due to network marketing.
Agents across the country, and as it was met with challenges.
an approximate of 30
thousand sales agents
in the SADC region.

Royal secrets has

not only impacted
Zimbabwe but Southern
Africa as a whole. It also
holds annual awards
where various prizes are
given to best performing
Agents. These prizes
comprise of cars,
household goods and
hard cash.

In fulfilling community
social responsibility,
Royal Secrets also
has the Royal Family
Albinism Trust which
assists People with
Albinism with special
needs like sunscreen
lotions and spectacles
because Albinism
usually affects eye sight.

“We have over 300

people with Albinism in
Zimbabwe alone who
are being catered for
under the trust,” Talent
said.

From a young age, Talent

always dreamt of being
a successful business
woman. She grew up
with an entrepreneurial

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 THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION
Understanding
the Keys to Sales
Prospecting
By Robert Gonye
I
N sales, one of the
fundamental skills to win new
business is the ability for your
sales team to understand
and master sales prospecting.
Recently conducted a webinar
for a client on sales prospecting.
Leading up to the webinar, I
asked what questions the client
had in regards to prospecting so
I could tailor the content to their
particular challenges. I guess I
shouldn’t have been surprised
when I only got one response.
And that is not because they are
masters of prospecting. Quite
the contrary. It’s because they
do so little of it and were unsure
of what questions to ask. Like
most sellers, they were doing
little prospecting at all.
Most sellers will tell you that
creating conversations with
prospects is critical to greater
success in sales, but the
dynamics of how to do it can
be baffling. Unfortunately, when
sellers seek to understand it
better, they often find conflicting
advice.
Part of the issue is that different
situations rightly call for different
approaches, so not all advice is
right for every situation. If the the Action Phase (someone
path to prospecting success already in the process of
remains foggy, it helps to start searching for a solution to the
by breaking it down into its problem), but if your approach
fundamental steps. is only to look for these people,
then you’re in for a number of
If we take a page from direct rude awakenings:
marketing and one of the most
aged formula referred to as • Find someone who is
AIDA - stands for Attention, already looking to buy, and
Interest, Desire, and Action. they likely have a front-runner
Think of prospecting as the in mind. This front-runner is not
process of creating attention you.
and interest—enough interest • If you don’t sell a commodity
to win a conversation to explore product or service, it’s likely
the subject area more deeply. that the buyer isn’t considering
buying what you offer because
The goal of prospecting is to she doesn’t know much (if
create interest and convert that anything) about it, let alone how
interest into a sales meeting. it works, and why it’s worthwhile.
• Find someone who has the
Note that I didn’t say that the desire to solve a problem and
goal of prospecting is to find hasn’t yet started looking into
someone currently looking to how to do it, and you’re in luck!
purchase a particular product But finding these people will be
or service. For most sellers, like finding the proverbial needle
this is not what you want to do, in the proverbial haystack.
because it doesn’t work.
If you are the one who can
When prospecting you will capture Attention and stimulate
find people who are already in Interest and Desire, you will be
the Desire Phase (someone the front-runner, you will shape
interested in solving a particular the prospect’s understanding
problem or purchasing a known of the importance of solving a
type of product or service) or particular problem, and you will
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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION
be in the position to persuade
them into Action.
Sales Prospecting Keys to
Success
To be successful in prospecting,
here are the 6 keys:
1. Targeting
The foundation that underpins
sales prospecting success is
the strength of your list and
the precision of your targeting.
Sellers often call too low in the
organization and try to start
from the bottom by working
their way up. Reach high to the
decision makers. Make sure
that your list is clean and ready
to go before you start, or you
will find that your day is lost in
fits and starts.
2. Value in Every Touch
when you sell, no one wants to
hear your capability pitch, your
history, or your life story at the
beginning. They’re looking to
find out how their lives can be
enriched by working with you.
When you think about providing
value, don’t just think about
the value you will eventually
provide when they buy from
you. Think about the value
they’ll get just from speaking
with you. Eventually you’ll sell
your company, your offering,
and yourself. At first, sell the up and down—across different
idea that the prospects’ time industries and when you reach
out to different titles. What’s
will be well-spent if they elect to
speak with you. always true though is that it
takes more attempts to get
3. The Right Offer through to your targets than you
Your ultimate offer might be think.
a particular type of software,
instrument, building materials, 6. Variety of Touches
financial product, operations Cold calling works well alone,
plan, or marketing plan. But the but it works even better with a
interim offers—the offers you follow up e-mail. Use a variety of
make and they accept before touches to reach out and warm
they buy from you—must be up your prospects—and make
crafted with the utmost care. sure each touch has value in
and of itself.
4. No Tricks
plenty of business success In conclusion, adhere to these
awaits you with your high- six keys and you’ll be well
integrity approach. There is no on your way to prospecting
need to use tricks, bend the success. At the very least, you’ll
truth, or cut corners to generate be leaps and bounds ahead of
an initial conversation. All this the sellers who will not prospect
does is kill trust, and trust is at all which is your competition
essential for sales success. A
great sales expert once said
“Anything that you wouldn’t feel
comfortable telling your children
about when you tuck them in
bed at night, leave out of your
sales prospecting techniques”.
Robert Gonye is a Business Growth Expert
5. Multiple Touches and Influencer. He writes in his personal
It takes more attempts than capacity. Comments and views:
most people think to get Robert@realgrowthsolutions.net
through to top prospects. It can Robertgonye2@gmail.com
often take seven, eight, nine, or The views given herein are solely for
more touches to get through to information purposes; they are guidelines
and suggestions and are not guaranteed to
someone. That number goes
work in any particular way.
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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

Being an Innovative
Leader in the Midst
of the Pandemic and
Beyond
By Denzel T Chimene

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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION
T
HE COVID-19
pandemic brought
a real test to
entrepreneurs
around the globe. It
is a time when adaptation and
resilience where put to a test.
Entrepreneurs had to innovate
and find a way to survive or
even sour beyond reasonable
measure during the covid-19
pandemic.
Entrepreneurs had to display
they innovative skillset, it was
a game for the Innovative
Leaders. Innovative leadership
is the art of combining
different leadership styles so
as to influence co-workers
to produce creative ideas,
products and or services. It
however comes with a number
of qualities that this article is
going to unfold.
Be a Visionary.
It all starts with a long-term
vision broken down to small
goals. As you set your goals,
it is wise to take an account
of the challenges you may
face in achieving them
and proposing solutions to
overcome such challenges.
Your primary role as a leader
will be to set and communicate
the organization’s vision to
the rest of the team, make
them own the vision and
drive it till completion. As you
pursue the vision, don’t take
your site of the future, see a
crisis before it come and then
prepare your model and team
for that. Yes, you may face
challenges associated with
negativity and doubt from the
team when communicating
the organization’s vision.
However, regularly explaining
it, elaborating what it takes to
get there and what it means
for both the organization and
the team will make it easier for
you.
Focus on the Customer
We often focus more on the
competition than we focus on
the customer. Your general
aim as an organization is
not winning the heart of the
competitor; it is on winning
the heart of the customer
and relating to the customer
is the greatest ingredient to
innovation. As an organization,
you should not stop asking
yourself what more you can
do to improve your services
or product for the benefit
of the customer. In what so
ever decision you make as
an organization, try to put
yourself in the shoes of the
customer and ask yourself
this: is there enough value in
your product or service? Are
there not barriers to customers
in accessing your services or
product? Isn’t there any way
to customize our product or
service for the benefit of the
client?
Yanaya Lifestyle, a soaring
food and beverages start-up
recently announced a service
that allows customers to be
served from their cars. That
is the type of comfort a client
desires in this time of covid.
I fell in love with the “empty
28
chair” concept practiced by
Amazon.com in their board
meetings. They always leave
an empty chair and that empty
chair represents the customer
views.
Build a Great and Passionate
team
The greatest secret behind
some of the innovative
organizations is on a
great passionate team. If
your desire is to build an
innovative organization, then
never compromise on the
quality of your team. Strive
Masiyiwa runs multi-billions
of businesses globally without
his physical presence- it is
all in the right team. Invest
in sourcing game-changers
and customer-oriented co-
workers. Do employee review
on a regular basis, parting
way with the less competent
and continuously acquiring the
competent. When all is done,
let each player play his or her
perfect spot. We employ smart
people for them to tell us what
to do, not us commanding
them. As a leader, you
should thrive to create an
environment that promotes
creativity and a structure that
curbs bureaucracy. Listen to
your team and consider every
idea brought on the table,
understand the idea, critically
analyze it and make a guided
conclusion.
Always remember to keep your
team motivated. After certain
milestones, the competent
should be promoted and
THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

rewarded of their hard work,

this comes as a token of
appreciation and keeps them
motivated.

Lead by Example

In the road of building an

innovative organization, you
should continuously inspire
those around you and lead by
example. If you believe in hard
work, then be the pace setter,
the same goes with creativity,
professionalism and any other
values which you think your
team should uphold to. If they
is a certain culture you want
to instill in the Organization,
make sure you perfectly
practice it.

Embrace Failure and Learn

From it

As a team, you will not win all

times, there is also time for
failure. One of the innovative
leader of this time, Elon Musk
had this to say, “Failure is an
option here. If things are not
failing, you are not innovating
enough.” So as an innovative
leader you must master the
art of embracing failure. It is of
great importance to note that
failure comes with lessons,
and those are the ones we
should learn from.

In conclusion, being an
innovative leader is a process.
It is something that should be
constantly apprehended in the
organization. Remain hungry
in it up to completion.

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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

Industries in need of
Disruption
By Simba Mswaka

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 THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

D
ISRUPTION has been a buzzword up with adequate solutions. Some of those that
for a long time in startup-ville and have pitched have gone broke and some have
Zimbabwe is no stranger to this. pivoted but the agricultural value chain is long
Over the last few years, people have and has many facets that can be made better.
thrown this word around and tried So I believe that entrepreneurs should not give
to find ways to disrupt the market (in positive up on this and they should be looking to build
ways). Ecocash can be heralded as one of the some sort of app or a new physical location that
most disruptive forms of innovation that the changes the status quo. Apps are great but they
Zimbabwean economy has ever seen. It has now must also take into consideration that many
become a staple in the lives of Zimbabweans Zimbabweans struggle with the high costs of
and it is ubiquitous in the payments market. mobile data and that farmers are also sometimes
in remote areas of the country.
Given where the Zimbabwean economy currently
sits and Africa as a whole, there are still a number Mbare Musika is a start for me because it is the
of industries that are yearning for disruption in biggest market in the country but is no longer
order to make them better. Disruption does not adequate for our fruit and vegetable needs. As
always have to mean creating a new product, the country and the population has grown our
it can be improving upon the current product level of development has not grown to match
or creating an alternative that is superior and this and Mbare Musika has stayed stagnant and
actually does what it is supposed to do. therefore there is need to create something new
and fresh or give Mbare Musika a complete face
Below I will highlight some industries that are lift. Mbare Musika is a hive of activity and it is the
ripe for disruption in my opinion: defacto place to sell your produce but it not ideal.
The place lacks basic services and it does not
The Agricultural Industry have cold rooms. Cold rooms would allow farmers
to store their produce and reduce the time that
The first industry that is in need of disruption is they are exposed to the elements. This makes
the agricultural industry. If one is to attend a pitch for a better quality product that lasts longer. By
evening you find that there are at least 1 or 2 creating an alternative market one would really
start-ups that are pitching some sort of business disrupt how farmers get their produce to market
whereby they are trying to connect farmers with and there would be more options for farmers.
the market. This shows that everyone can see Having Mbare is nice but having an alternative
that this is a problem and they’re trying to come is even better.

Mbare Musika is a bustling market that is remnant of the Rungis is the largest fresh produce market in the world
90s and not adequate for the 21st century. and it sells everything from fruit and vegetables to
seafood. Mbare Musika does not have to be as big as
this, but it must aim for this level of quality.

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THE ENTREPRENEURIAL MAGAZINE JULY 2021 PUBLICATION

Transport Industry There is even the possibility for Intelligence application that can
someone to create a service differentiate the authenticity
This 2nd industry to disrupt is that transports people across of your 2nd hand clothes and
the transport industry and in short distances, with Harare’s people can scan it before
Zimbabwe we have kombies CBD as an example. Individuals they buy, especially if they are
and the Zupco buses but one can now leave their cars and worried about the clothes being
thing we do not have is a system just use the shuttle service. genuine or a knock-off. There
that we can rely on that gives us There are a number of ways to are many intricate ways that
times or detailed information on disrupt the industry and bring technology or the pooling of
where to get transport. People fresh ideas, entrepreneurs efforts can be done to improve
have to ask around in order should not limit their thinking. this industry.
to learn how to get to a new
destination. Time is money and 2nd Hand Clothes Industry The reason why I have
people would be happy to pay a (Bales) suggested these three
small premium to know how to industries is because they are
better manage their time. The second-hand clothing products and services that
market is an industry that are used on a daily basis in
A good example is how far the government has tried Zimbabwe and they have a
a bus or combi is to arriving many times to regulate and large number of users. People
to a customer, because of close down and it is clear that need to eat every day, transport
no information it means that this market will not go away every day and they need to
commuters just go and stand at and it shall only continue to be clothed. The entrepreneur
the rank and they hope for the flourish because it provides does not have to prove the
best hope or their transport will an affordable alternative for existense of the market, the
just come. In more advanced the clothing needs of the market is already there and
economies, commuters population. The second-hand all they are required to do is
know what time the bus or clothing market can be found improve upon the status quo
train is arriving and this is an in every city, every town, and and make the user experience
opportunity for someone who’s every ghetto and even in much better. The opportunity
building a start-up. Not only the most upscale areas. The for monetisation is present
can these vehicles be used to business model is fairly similar and there are large numbers,
move people, they could be for all the all areas and some therefore the money charged
optimised to do deliveries or tweak it by pre-washing the can be spread over a larger
parcels and this opens up more clothes or by sourcing the most base making it affordable. This
opportunities in the logistics unique pieces and therefore will allow the service to gain
space. they can charge a premium for traction and produce sales.
their wares.
It should be no surprise that
Econet is involved in the This industry is scattered Simba is the Programs
transport industry by way of across the country and any Manager of Tech Hub Harare,
Future VC, Angel Investor and
their application Vaya. This is form of disruption could come
a Startup Mentor He can be
a clone of the Uber model that in the form of creating a 2nd reached on
has been successful in many hand clothing market that is simbamswaka@yahoo.com
parts of the world. This service regulated through an online or 0777 628 936
is great but its limitation is that platform or allowing sellers to
there is a high price to pay sell their products online. There
for its convenience. A more is also the option of creating the
affordable option for the rest of logistics side of the business
the population would make for and delivering these garments
great competition. with a minimum order value. One
could also create an Artificial

32
Midentity Studio: +263 783 069 152 / +263 778 807 621