Professional Documents
Culture Documents
Activity
Name
Market
working
with SO
TSM
Market
working
with SO
TSM
Beat
planning
with SO
SO TSM
Distributo
r visit
Retailer
visit
Learning outcomes
Understand lay of the land – basics of your territory in terms of beat wise, grid-wise and site-wise
(demography, business and GTM KPIs, network KPIs, Distribution KPIs)
Understanding Stock of your territory by grids/beats, and how to improve grid-level stock
How are ASCs ranked for their performance (GPS equivalent which reflects in their sip earnings and annual
ratings)
How do you identify big opportunities in your area at a site / grid level
Understand key distribution KPIs and norms for General Trade servicing and sales - how many ASCs, how
many outlets per ASC, how much tertiary per ASC, LSO, SSO, DSSO, MNP DSSO, Stock norms, Digital
collection, Auto Refill
Role of a channel partner - Understand 3i and key metrics unders Investment, Involvement, and Infra
Understand channel partner ROI assessment
Distributor consolidation - understand when to consolidate a partner, and what benefits it can provide
Retailer scorecard parameters understanding, Updated schemes and context knowledge, rationale for big
days
Knowledge dissipation to retailers on all airtel products, incentivizing for cross sell
How do you scale one Airtel businesses (Bank, DTH) via ASCs
Digital Collection
Timeline
2 weeks
Business planning
Managing teams
Managing teams
Business planning
Distribution and GTM