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Stint

Activity
Name

Market
working
with SO
TSM
Market
working
with SO
TSM
Beat
planning
with SO

SO TSM
Distributo
r visit
Retailer
visit
Learning outcomes

Understand lay of the land – basics of your territory in terms of beat wise, grid-wise and site-wise
(demography, business and GTM KPIs, network KPIs, Distribution KPIs)

Understanding Stock of your territory by grids/beats, and how to improve grid-level stock
How are ASCs ranked for their performance (GPS equivalent which reflects in their sip earnings and annual
ratings)

How to hire new ASCs/ when to replace ASCs

How do you identify big opportunities in your area at a site / grid level
Understand key distribution KPIs and norms for General Trade servicing and sales - how many ASCs, how
many outlets per ASC, how much tertiary per ASC, LSO, SSO, DSSO, MNP DSSO, Stock norms, Digital
collection, Auto Refill

ASC revenue app understanding

Role of a channel partner - Understand 3i and key metrics unders Investment, Involvement, and Infra
Understand channel partner ROI assessment

PLI planning for channel partners

Ways of working-Shamiyana/Pincer/Arjun Sites, Planning 1 activity end to end shadow

Distributor consolidation - understand when to consolidate a partner, and what benefits it can provide
Retailer scorecard parameters understanding, Updated schemes and context knowledge, rationale for big
days

Knowledge dissipation to retailers on all airtel products, incentivizing for cross sell

Visit multi retailer (Competition first)

How do you scale one Airtel businesses (Bank, DTH) via ASCs

Stock management and autopush

Digital Collection
Timeline

Meeting uber objectives

2 weeks

Understanding circle ways of


work

Business planning
Managing teams

Managing teams

Business planning
Distribution and GTM

Understanding circle ways of


work

Distribution and GTM


Distribution and GTM

Distribution and GTM

Distribution and GTM

Distribution and GTM


Distribution and GTM

Distribution and GTM

Distribution and GTM

Distribution and GTM

Distribution and GTM

Distribution and GTM

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