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How to Get Your Way:

Analyzing Professional Writing

Resumes
Headshot puts a
face to the name
and consequently
humanizes
prospective
employee (appeals
to pathos)
Main content shows
education and work
background (appeals
to logos)
Small amount of color
and clear font style
keeps it professional

Quick facts on the left Experience on the right

Emails
Greeting acknowledges
reader and shows Content explains issue
respect (appeals to in a clear, polite, and
pathos) meaningful way
(appeals to logos)

Signature is polite and


shows respect for
reader once again

In all professional writing, you must subtly appeal


to the reader’s humanity while more
predominantly appealing to their logic.

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