Problem De ni on

Playing 18 holes of golf burns anywhere from 800-1,500 calories, a signi cant amount
considering the average moderately ac ve adult male should consume between 2,200-2,800
calories per day, a range that drops to 1,800-2,200 per day for females.

According to Sports Speci c Products (SSP) ‘Back-9 Fa gue’ a ects an es mated 95% of
golfers. (n.b. SSP appear to have trademarked ‘Back9 Fa gue’)

Retaining energy levels throughout a 4+ hour round of golf can be challenging, especially for
older players. The fuelling op ons available at most courses are o en more conducive to
short term energy spikes (15-30 mins) than longer term reserves (4-5 hours).

Opportunity Outline
According to research undertaken by SSP, who have divisions in both UK (Essex) and US
(Florida):
• Only 26% of golfers buy snacks in the pro shop
• 25% of golfers bring their own snacks due to an insu cient o ering
• 31% of golfers do not like ea ng confec onery while playing
• 72% of women golfers will not eat confec onery while playing.
• 18% of golfers avoid ea ng confec onery (diabe cs or for health reasons)
• 88% of golfers do not like ea ng chocolate in the summer as it melts in their bag and
can soil their equipment
• 45% Say they are looking for a healthier snack op on
• 79% Say they would eat an energy bar if it could improve their game
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 Audience we Serve
There are between 35,000 – 40,000 golf courses in the world with 80% of these located in
the top-10 gol ng countrie
s.

The game is growing…fast…

In 2021, the es mated number of golfers in the world stood at 66.6million, up 5.5 million
from 2016.

Ninety-six countries have golf courses under development, with 64 countries opening new
courses between 2016 and 2020. Around 28% of all new golf developments are in Asia and
the Middle East, where the expansion is heading.

Many of the top golf markets around the have an aging demographic and this is re ected in
the average age of players. For instance, in the world’s biggest golf market - the US, the
median age of a golfer is 54 years old.

Average rounds per year are far higher in older groups (60-69 + 70+) due to re rement and
the availability of me so for brands looking to enter golf at course level, the opportunity to
engage with these audiences is signi cant.

Industry / Compe tor Analysis

Compe tors (Direct / Indirect)

1. General Confec onary

a. Mars
b. Snickers
c. Kitkat
d. Twix
e. Etc.
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 2. Performance
a. Tom Oliver Nutri on (Link)
i. PGA backing
ii. Strategy to expand through golf shops in UK, Singapore, UAE (source
here).
b. Protein Bars
i. Get Buzzing here
ii. Science in Sport here
c. Protein Shakes
i. Unleashed Performance (here)
ii. Athle c Greens (here)
iii. Science in Sport (here)

3. Golf Speci c
a. SSP Golf (Link) “The World’s Number 1 Golf Energy Bar”
i. Sold at 3000 courses in 40 countries
b. Nutri on X Golf Range (Link)
i. Bars here
c. MGP Nutri on (Link)
i. Numerous golf pro ambassadors here

4. Other Snacks
a. Cli ar (Link)
b. Granola bars
c. Mixed nuts
d. Trail mix
e. Beef jerky

Size & Shape of Industry

<TBC>

ACE! – Developing a Purpose

Factors to consider:
• Op mum performance
• Health bene ts
• Di eren a on

“We exist to prolong op mum performance by energizing the world

of golf. From the rst to the last”
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