Professional Documents
Culture Documents
5) ________ goods constitute the bulk of most countries' production and marketing efforts.
A) Durable
B) Impulse
C) Physical
D) Luxury
E) Intangible
Answer: C
Page Ref: 5
Objective: 2
Difficulty: Easy
2
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
7) Car rental firms, hair dressers, and management consultants provide ________.
A) goods
B) experiences
C) events
D) services
E) information
Answer: D
Page Ref: 5
Objective: 2
AACSB: Analytic skills
Difficulty: Easy
8) The Soccer World Cup is promoted aggressively to both companies and fans. This is an
example of marketing a(n) ________.
A) idea
B) place
C) luxury item
D) event
E) service
Answer: D
Page Ref: 5
Objective: 2
Difficulty: Moderate
9) The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and
its multicultural society in order to attract tourists is an example of ________ marketing.
A) event
B) property
C) service
D) place
E) idea
Answer: D
Page Ref: 6
Objective: 2
AACSB: Analytic skills
Difficulty: Moderate
3
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
10) In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even
a haunted house. Disney is marketing a(n) ________.
A) experience
B) service
C) event
D) organization
E) good
Answer: A
Page Ref: 6
Objective: 2
AACSB: Analytic skills
Difficulty: Easy
11) Janet is very upset that she can't get tickets to the Rolling Stones concert because they are
sold out. Which of the following demand states applies to Janet's situation?
A) nonexistent demand
B) latent demand
C) full demand
D) unwholesome demand
E) overfull demand
Answer: E
Page Ref: 8
Objective: 2
AACSB: Analytic skills
Difficulty: Moderate
12) Sales of woollen clothing usually increase during the winter season and decline thereafter.
This is an example of ________ demand.
A) irregular
B) declining
C) impulse
D) latent
E) negative
Answer: A
Page Ref: 8
Objective: 2
AACSB: Analytic skills
Difficulty: Moderate
4
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
13) Julia is worried about the rising pollution levels in her city. She doesn't mind paying extra for
goods and services that use sustainable processes to help control pollution. This is an example of
________ for pollution.
A) declining demand
B) nonexistent demand
C) latent demand
D) negative demand
E) unwholesome demand
Answer: D
Page Ref: 8
Objective: 2
AACSB: Analytic skills
Difficulty: Moderate
14) People in emerging countries today are becoming increasingly health conscious and are
seeking healthy food choices. As a result, demand for health foods is rising steadily, creating an
opportunity for marketers to exploit this ________ market.
A) demographic
B) business
C) need
D) geographic
E) service
Answer: C
Page Ref: 8
Objective: 2
AACSB: Analytic skills
Difficulty: Moderate
15) When consumers share a strong need that cannot be satisfied by an existing product, it is
called ________.
A) negative demand
B) latent demand
C) declining demand
D) irregular demand
E) nonexistent demand
Answer: B
Page Ref: 8
Objective: 2
Difficulty: Moderate
5
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Another random document with
no related content on Scribd:
The Project Gutenberg eBook of The narrative of
a journey undertaken in the years 1819, 1820 and
1821 through France, Italy, Savoy, Switzerland,
parts of Germany bordering on the Rhine,
Holland and the Netherlands
This ebook is for the use of anyone anywhere in the United
States and most other parts of the world at no cost and with
almost no restrictions whatsoever. You may copy it, give it away
or re-use it under the terms of the Project Gutenberg License
included with this ebook or online at www.gutenberg.org. If you
are not located in the United States, you will have to check the
laws of the country where you are located before using this
eBook.
Language: English
THE
Narrative
OF
A JOURNEY,
UNDERTAKEN
INCIDENTS
THAT OCCURRED TO THE AUTHOR, WHO HAS LONG SUFFERED UNDER A
FOURTH EDITION.
LONDON:
PUBLISHED BY G. B. WHITTAKER, AVE MARIA LANE.
1825.
THE
Dedication.
TO
PRINCESS AUGUSTA.
Madam,
The kind manner in which this honour has been conferred, cannot
fail to increase the value of the boon, and strengthen the ties of
gratitude by which I felt bound to your Royal Highness, for the
flattering notice, and important favours, you had previously been
pleased to bestow upon me.
Madam,
Your Royal Highness’s
JAMES HOLMAN.
PREFACE.
The very peculiar circumstances under which the Author professes
to obtrude the present volume upon public notice, appear to require
some explanation, were it only to obviate suspicions which might
arise, that the general detail of circumstances which it comprises,
has been the production of an active imagination, rather than a
relation of the occurrences of real life; for he is fully aware, that such
a construction might be put upon the apparent anomaly of the travels
of one, whose loss of sight, a source of information naturally
considered indispensable in such an undertaking, must greatly limit
his power of acquiring the legitimate materials, necessary to give his
work body and consistency.
In the year 1819, his health having for some time suffered from
causes which it is unnecessary to mention, the Author became
assured that nothing would tend more to re-establish it, than a visit to
the highly favoured clime of the southern parts of Europe: while at
the same time, and which was, perhaps, paramount to all other
considerations, he would be gratifying his desire of obtaining
information; he therefore, with this double view, determined to
undertake the journey which forms the subject of the present pages;
—and is happy to say, that in neither of these objects has he met
with disappointment.
CHAP. I.
DEPARTURE FROM ENGLAND, AND JOURNEY
TO PARIS.
In the morning I arose early, and inhaled the fresh breeze upon the
pier, a wooden structure, which extends itself for a considerable
distance into the sea. At the extremity near the town, is a pillar,
erected by the loyal people of Calais, in commemoration of the
landing of Louis xviii. immediately after the first subjection of
Napoleon, and near to it a brass plate, with the figure of a foot cast in
it, fixed upon the very spot where this monarch first trod the French
ground, after so long an absence from his affectionate subjects.
The usual hour for the departure of the diligence was ten o’clock;
but we anticipated this time, and set out at half-past nine, in
consequence of its being a fête day, when the gates of the town are
closed from ten till noon, during the performance of high mass.
On the morning after my entrance into this family, I rang the bell of
my bed-chamber, and requested a French servant to bring me hot
water; in answer to this he replied, “toute a l’heure,” with the
meaning of which I was at the time totally ignorant: after waiting a
quarter of an hour, I rang again, and received the same reply, “toute
a l’heure,” but with no better result: I again repeated my application,
it was still “toute a l’heure:” at length, after, the lapse of an hour, he
brought the water. At breakfast, I took the opportunity of inquiring the
signification of this convenient expression, requesting to be
informed, whether it implied any specific time, when they told me it
meant “immediately.” I thought, however, in the present instance,
that the action did not suit the word.
LE PORTRAIT DE PARIS.