Professional Documents
Culture Documents
5) ________ goods constitute the bulk of most countries' production and marketing efforts.
A) Durable
B) Impulse
C) Physical
D) Luxury
E) Intangible
Answer: C
Page Ref: 5
Objective: 2
Difficulty: Easy
2
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
7) Car rental firms, hair dressers, and management consultants provide ________.
A) goods
B) experiences
C) events
D) services
E) information
Answer: D
Page Ref: 5
Objective: 2
AACSB: Analytic skills
Difficulty: Easy
8) The Soccer World Cup is promoted aggressively to both companies and fans. This is an
example of marketing a(n) ________.
A) idea
B) place
C) luxury item
D) event
E) service
Answer: D
Page Ref: 5
Objective: 2
Difficulty: Moderate
9) The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and
its multicultural society in order to attract tourists is an example of ________ marketing.
A) event
B) property
C) service
D) place
E) idea
Answer: D
Page Ref: 6
Objective: 2
AACSB: Analytic skills
Difficulty: Moderate
3
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
10) In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even
a haunted house. Disney is marketing a(n) ________.
A) experience
B) service
C) event
D) organization
E) good
Answer: A
Page Ref: 6
Objective: 2
AACSB: Analytic skills
Difficulty: Easy
11) Janet is very upset that she can't get tickets to the Rolling Stones concert because they are
sold out. Which of the following demand states applies to Janet's situation?
A) nonexistent demand
B) latent demand
C) full demand
D) unwholesome demand
E) overfull demand
Answer: E
Page Ref: 8
Objective: 2
AACSB: Analytic skills
Difficulty: Moderate
12) Sales of woollen clothing usually increase during the winter season and decline thereafter.
This is an example of ________ demand.
A) irregular
B) declining
C) impulse
D) latent
E) negative
Answer: A
Page Ref: 8
Objective: 2
AACSB: Analytic skills
Difficulty: Moderate
4
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
13) Julia is worried about the rising pollution levels in her city. She doesn't mind paying extra for
goods and services that use sustainable processes to help control pollution. This is an example of
________ for pollution.
A) declining demand
B) nonexistent demand
C) latent demand
D) negative demand
E) unwholesome demand
Answer: D
Page Ref: 8
Objective: 2
AACSB: Analytic skills
Difficulty: Moderate
14) People in emerging countries today are becoming increasingly health conscious and are
seeking healthy food choices. As a result, demand for health foods is rising steadily, creating an
opportunity for marketers to exploit this ________ market.
A) demographic
B) business
C) need
D) geographic
E) service
Answer: C
Page Ref: 8
Objective: 2
AACSB: Analytic skills
Difficulty: Moderate
15) When consumers share a strong need that cannot be satisfied by an existing product, it is
called ________.
A) negative demand
B) latent demand
C) declining demand
D) irregular demand
E) nonexistent demand
Answer: B
Page Ref: 8
Objective: 2
Difficulty: Moderate
5
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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