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CHAPTER SUMMARY
Ethical decision making in business is often difficult and complex. Some situations are
easily handled because what one ought to do or what is right and wrong are evident. Those
situations that give us pause or produce moral anguish require careful thought and ultimately an
ability to engage in ethical reasoning. This chapter contributes to an understanding of ethical
decision making by offering a division of business ethics into two parts: an ethics of the market
and an ethics of roles and relationships, including firms. In business, we deal with some parties
purely as market actors who are on the other side of a market transaction or exchange. For such
market activity, certain moral rules or standards apply. These relationships are governed by
professional ethics, a prime example being the legal profession. In addition to the law, an
attorney must follow professional codes of ethics established by the state bar and/or professional
association he or she belongs to. These codes can impose a greater obligation to act in the best
interests of the client. For example, the attorney-client relationship imposes on the attorney a
duty to avoid conflicts of interests, to protect client property, and to closely guard confidential
information. Other professional relationships involving business dealings can also take the form
of an agency. These relationships are built on trust and confidence so the principal’s interests
must be protected. The agent owes the principal a duty of loyalty to act in the principal’s best
interest in all business dealings involving the agency. When we attempt to think through the
ethical issues that arise in business, we are engaging in ethical reasoning, which may be
conducted on different levels. Ethical theories, which are presented in the next chapter, can guide
ethical reasoning on the highest level by providing the most comprehensive and fundamental
grounds for our moral beliefs and judgments. Fortunately, substantial moral arguments that do
not require an understanding of these theories can be constructed. Most of our everyday ethical
reasoning employs familiar ethical concepts and principles that can be readily understood and
applied. Accordingly, this chapter provides a framework of seven basic ethical principles that are
sufficient for most business decision making. For those who seek more, though, the next chapter
provides a survey of the main philosophical theories of ethics.
CHAPTER OBJECTIVES
2.1 : Recognize the features of the market system, the ethics of market transactions, and the
problems created by imperfect market conditions
2.2 : Identify the duties and obligations associated with fundamental business roles and
relationships in markets and firms
2.3 : Describe the philosophical and psychological approaches to ethical reasoning and the
principles that constitute a moral framework for business conduct
7
Copyright © 2017 Pearson Education, Inc. All rights reserved.
SUGGESTED DISCUSSION PROMPTS
Correct Answer: B
2.1: Recognize the features of the market system, the ethics of market transactions,
and the problems created by imperfect market conditions Topic/Concept: Market
Ethics
Difficulty Level: Easy
Skill Level: Understanding
Correct Answer: C
2.1: Recognize the features of the market system, the ethics of market transactions,
and the problems created by imperfect market conditions Topic/Concept: Market
Ethics
Difficulty Level: Easy
Skill Level: Understanding
8
Copyright © 2017 Pearson Education, Inc. All rights reserved.
D. the market requires everyone to further their own interests
Correct Answer: A
2.1: Recognize the features of the market system, the ethics of market transactions,
and the problems created by imperfect market conditions Topic/Concept: Market
Ethics
Difficulty Level: Easy
Skill Level: Understanding
Correct Answer: D
2.1: Recognize the features of the market system, the ethics of market transactions,
and the problems created by imperfect market conditions Topic/Concept: Market
Ethics
Difficulty Level: Moderate
Skill Level: Analysis
Correct Answer: B
2.1: Recognize the features of the market system, the ethics of market transactions,
and the problems created by imperfect market conditions Topic/Concept: Market
Ethics
Difficulty Level: Moderate
Skill Level: Application
Correct Answer: B
2.1 : Recognize the features of the market system, the ethics of market transactions,
and the problems created by imperfect market conditions
9
Copyright © 2017 Pearson Education, Inc. All rights reserved.
Topic/Concept: Market Ethics
Difficulty Level: Moderate
Skill Level: Analysis
Correct Answer: A
2.2 : Identify the duties and obligations associated with fundamental business roles and
relationships in markets and firms
Topic/Concept: Roles, Relationships, and Firms
Difficulty Level: Easy
Skill Level: Understanding
Correct Answer: D
2.2: Identify the duties and obligations associated with fundamental business roles and
relationships in markets and firms
Topic/Concept: Roles, Relationships, and Firms
Difficulty Level: Easy
Skill Level: Understanding
Correct Answer: D
2.2 : Identify the duties and obligations associated with fundamental business roles and
relationships in markets and firms
Topic/Concept: Roles, Relationships, and Firms
Difficulty Level: Easy
Skill Level: Understanding
10
Copyright © 2017 Pearson Education, Inc. All rights reserved.
10. The ethical concept of dignity most centrally involves .
A. treating all persons equally
B. disclosing all information that is needed by others
C. recognizing the intrinsic value of persons or other entities
D. behaving with high standards of virtue
Correct Answer: C
2.3 : Describe the philosophical and psychological approaches to ethical reasoning and
the principles that constitute a moral framework for business conduct
Topic/Concept: Ethical Reasoning
Difficulty Level: Easy
Skill Level: Understanding
Essay Questions
1. What are the basic components of a market system, and what assumptions are made
about human behavior?
2.1 : Recognize the features of the market system, the ethics of market transactions,
and the problems created by imperfect market conditions Topic/Concept: Market
Ethics
Difficulty Level: Moderate
Skill Level: Application
2.2 : Identify the duties and obligations associated with fundamental business roles and
relationships in markets and firms
Topic/Concept: Roles, Relationships, and Firms
Difficulty Level: Moderate
Skill Level: Analysis
3. What are the required components of the moral point of view, and how are they
exercised in a business setting?
2.3 : Describe the philosophical and psychological approaches to ethical reasoning and
the principles that constitute a moral framework for business conduct
Topic/Concept: Ethical Reasoning
Difficulty Level: Moderate
Skill Level: Analysis
4. What are some basic questions that should be asked when making a decision that poses
an ethical dilemma?
11
Copyright © 2017 Pearson Education, Inc. All rights reserved.
2.3: Describe the philosophical and psychological approaches to ethical reasoning and
the principles that constitute a moral framework for business conduct
Topic/Concept: Ethical Reasoning
Difficulty Level: Moderate
Skill Level: Application
5. Describe "context" and how it affects ethics and the decision-making process.
12
Copyright © 2017 Pearson Education, Inc. All rights reserved.
Ethics and the Conduct of Business
Eighth edition
Chapter 2
Ethical Decision
Making
Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Modules
• Introduction: Ethical Decision Making
• 2.1: Market Ethics
• 2.2: Roles, Relationships, and Firms
• 2.3: Ethical Reasoning
• Conclusion: Ethical Decision Making
Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Learning Objectives
2.1 : Recognize the features of the market system, the
ethics of market transactions, and the problems created by
imperfect market conditions
2.2 : Identify the duties and obligations associated with
fundamental business roles and relationships in markets
and firms
2.3 : Describe the philosophical and psychological
approaches to ethical reasoning and the principles that
constitute a moral framework for business conduct
Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Introduction: Ethical Decision Making
• A buyer and seller come together to trade
• Business activity involves roles and relationships
• Seven basic principles of ethical decision making
Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
2.1: Market Ethics (1 of 4)
Objective: Recognize the features of the market system, the ethics of market transactions,
and the problems created by imperfect market conditions
Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
2.1: Market Ethics (2 of 4)
Objective: Recognize the features of the market system, the ethics of market transactions,
and the problems created by imperfect market conditions
Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
2.1: Market Ethics (3 of 4)
Objective: Recognize the features of the market system, the ethics of market transactions,
and the problems created by imperfect market conditions
Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
Figure 2.1: Prisoner’s dilemma
Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
2.1: Market Ethics (4 of 4)
Objective: Recognize the features of the market system, the ethics of market transactions,
and the problems created by imperfect market conditions
Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
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its outlet in unsystematic and uncriticised imaginative construction.
Metaphysics they will certainly have, and if not conscious and
coherent, then unconscious and incoherent Metaphysics. The soul
that is not at rest in itself without some “sight of that immortal sea
which brought it hither,” if hindered from beholding the object of its
quest through the clear glass of rational reflection, will none the less
seek to discern it amid the distorting hazes and mists of superstition.
It is in such seekers after the Infinite that Metaphysics has its natural
and proper followers, and for them the study is its own justification
and its own reward. If a work like the present should prove of any
help to such students, whether by offering positive suggestions
which they can accept, or by assisting them to know definitely why
they reject its conclusions, it will perhaps have achieved as much as
its writer could reasonably expect.
235. I use the epithet in its familiar Platonic sense. The “pure”
pleasure is that which is not dependent, in whole or in part, for its
pleasantness upon a previous ἔνδεια, or actual experience of craving
or desire. I do not mean, as Plato possibly did, that a “mixed”
pleasure, preceded by such ἔνδεια, is a contrast-effect without
positive quality of its own.
236. Compare the argument of Appearance and Reality, chap. 26,
pp. 469-485 (1st ed.), and the famous scholium to Prop. 17 of part 1
of Spinoza’s Ethics, where it is contended that “if intellect and volition
belong to the eternal essence of God, each of these attributes must
at least be understood in a different sense from the current.”
237. I say “finite or infinite” advisedly. The mystic’s condemnation
of the relational scheme as inadequate to express the full nature of
the real, holds good just as much in application to actual finite
experience as in application to the ultimate whole. We may say not
only of “God,” but of human persons, that they are much more than
the “union of thought and will” as such. And in personal human love,
no less than in the saint’s “beatific vision” or the philosopher’s
“intellectual love of God,” we have a type of experience which may
for some psychological purposes be analysed into a combination of
ideational and volitional processes, but emphatically does not, in its
concrete existence, consist of a synthesis of actual ideas and actual
volitions. See ante, p. 152.
238. Studies in Hegelian Cosmology, p. 292.
INDEX
Kant, 11, 24, 39, 43, 69, 134, 188, 242 ff., 259, 359, 366, 387, 400 ff.
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