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first. To date, sustainable design has generally been a reaction to global environmental crises, focusing on resource
efficiency. Whilst efficiency is important, growth in goods and services consistently outpaces efficiency gains. As a
result, the net effect of sustainable design has been to simply slow down rapidly increasing impacts. As the saying
goes, being less bad is still bad. Sustainability, when it’s considered at all, is often tacked onto the design brief with
other competing objectives – like profitability, customer satisfaction and market share – and this often leads to
compromise and trade-offs. Design for Sustainability is a different approach where sustainability is the key objective
overarching the others. In this case, profitability and market share can’t overshadow sustainability, indeed they
enhance it.
Sustainable design optimizes building performance and minimizes negative impacts on building occupants and the
environment. We incorporate sustainable design and energy efficiency principles into our construction and
modernization projects, balancing cost, environmental, societal, and human benefits that help meet our tenant
agencies' mission objectives and functional needs.