Slide 1

Stakeholder Communication
A Practical Guide for Building Strong Relationships
group of people working together Opens in a new window
www.bigstockphoto.com
group of people working together

Slide 2
Meaning & Importance

What is stakeholder communication?

Stakeholder communication is the process of informing and engaging with those who have
an interest in or are affected by an organization or project.
Stakeholders can include employees, customers, suppliers, investors, government agencies,
and the community.
Why is stakeholder communication important?
Effective stakeholder communication can help organizations to:
Achieve their goals
Build trust and credibility
Manage conflict and risk
Make informed decisions
Improve their reputation
Slide 3
Communication Flow: Internal v. External

Internal communication

Internal communication is communication between an organization and its employees.

Examples of internal communication channels include:
Email
Intranets
Meetings
Newsletters
Effective internal communication can help organizations to:
Keep employees informed
Increase employee engagement
Improve productivity
Reduce turnover
External communication

External communication is communication between an organization and its external

stakeholders.
Examples of external communication channels include:
Public relations
Marketing
Investor relations
Advertising
Effective external communication can help organizations to:
Build brand awareness
Generate leads
Improve customer satisfaction
Attract and retain investors
Manage regulatory compliance
Slide 4
Ethical & Legal Aspects

Ethical considerations in stakeholder communication

Organizations have a responsibility to communicate with their stakeholders in an ethical

manner.
This means communicating honestly, transparently, and responsibly.
Some ethical considerations in stakeholder communication include:
Avoiding misleading or deceptive communication
Respecting stakeholder privacy
Being accountable for one's actions
Legal considerations in stakeholder communication

Organizations must also comply with all applicable laws and regulations related to
stakeholder communication.
Some legal considerations in stakeholder communication include:
Securities laws
Antitrust laws
Advertising laws
Consumer protection laws
Slide 5
Identifying Your Stakeholders

The first step in effective stakeholder communication is to identify your stakeholders.

Your stakeholders are the people who have an interest in or are affected by your
organization or project.
Once you have identified your stakeholders, you can develop a communication plan that is
tailored to their needs.
Slide 6
Developing a Communication Plan

A communication plan is a roadmap for how you will communicate with your stakeholders.
Your communication plan should include the following:
Goals
Target audiences
Messages
Channels
Timeline
Budget
Slide 7
Tailoring Your Message

Not all stakeholders are the same.

You need to tailor your message to the specific needs and interests of each stakeholder
group.
For example, you may need to communicate with investors in a more formal tone than you
would communicate with employees.
Slide 8
Using the Right Channels

There are many different channels that you can use to communicate with your stakeholders.
The best channel to use will depend on the stakeholder group and the message you are
trying to convey.
Some common communication channels include:
Email
Websites
Social media
Meetings
Events
Slide 9
Measuring Your Results

It is important to measure the results of your stakeholder communication efforts.

This will help you to determine whether your communication is effective and make
adjustments as needed.
Some ways to measure your results include:
Tracking website traffic
Monitoring social media engagement
Conducting surveys
Slide 10
Case Studies

There are many examples of organizations that have used stakeholder communication to
achieve their goals.
For example, Coca-Cola has been praised for its transparent and accountable
communication with its stakeholders.
Unilever has also been successful in using stakeholder communication to build trust and
credibility with its customers.
Slide 11
Conclusion

Effective stakeholder communication is essential for any organization that wants to be

successful.
By following the tips in this presentation, you can develop a communication plan that will
help you to build strong relationships with your stakeholders and achieve your goals.
Slide 12
Thank You
Thank you for your time.
I hope you found this presentation informative.
If you have any questions, please do not hesitate to contact me.