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THE ROLE AND IMPORTANCE OF GASTRONOMY TOURISM ON DESTINA-TION

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Conference Paper · October 2015

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 Abstracts Proceedings of
International Conference on Social Sciences and
Education Research

Editors:
Dr. Mahmut DEMİR & Dr. Şirvan Şen DEMİR

29-31 October 2015

Antalya-TURKEY
RIXOS DOWNTOWN ANTALYA
International Conference on Social Sciences
and Education Research
29-31 October 2015, Antalya-TURKEY
RIXOS DOWNTOWN ANTALYA
 International Conference on Social Sciences
and Education Research
29-31 October 2015, Antalya-TURKEY
RIXOS DOWNTOWN ANTALYA

CONFERENCE BOARD

ORGANIZING BOARD

Conference Chair
Assoc. Prof. Dr. Mahmut DEMİR - S. Demirel University, TURKEY

Secretariat
Assoc. Prof. Dr. Şirvan Şen DEMİR - S. Demirel University, TURKEY
Assist. Prof. Dr. Nesrin Ş. TÜRELİ - S. Demirel University, TURKEY
Res. Assist. Onur ŞEN - Georgia State University, USA
Emre YAŞAR - M. S. Koçman University, TURKEY
Mehmet Selman BAYINDIR, S. Demirel University, TURKEY
Taşkın KARAKUŞ, S. Demirel University, TURKEY
Onur ÖRÜK, S. Demirel University, TURKEY
Bahar ACAR, Akdeniz University, TURKEY
Melek TAN, S. Demirel University, TURKEY
Havva UZUN, S. Demirel University, TURKEY
Firdevs TUGEN, Kartaca Tour, TURKEY

SCIENTIFIC BOARD

Prof. Dr. Ahmet AY - Selçuk University, TURKEY

Prof. Dr. Ozan BAHAR - Muğla S. Koçman University, TURKEY
Prof. Dr. Juan José Padial BENTICUAGA - University of Málaga, SPAIN
Prof. Dr. Joanna BŁASZCZAK - University of Wrocław, POLAND
Prof. Dr. Catarina do Vale BRANDÃO - The University of Porto, PORTUGAL
Prof. Dr. A. Celil ÇAKICI - Mersin University, TURKEY
Prof. Dr. Adnan ÇELİK - Selçuk University, TURKEY
Prof. Dr. M. Akif ÇUKURÇAYIR - Selçuk University, TURKEY
Prof. Dr. Fred DERVIN - University of Helsinki, FINLAND
Prof. Dr. Carlinda M.F.A.FAUSTINO LEITE - The University of Porto, PORTUGAL
Prof. Dr. Selahattin GELBAL - Hacettepe University, TURKEY
Prof. Dr. Ljudmil GEORGIEV - New Bulgarian University, BULGARIA
Prof. Dr. Lilia HALIM - Universiti Kebangsaan Malaysia, MALAYSIA
Prof. Dr. Ilze IVANOVA - University of Latvia, LATVIA
 International Conference on Social Sciences
and Education Research
29-31 October 2015, Antalya-TURKEY
RIXOS DOWNTOWN ANTALYA

Prof. Dr. Mehmet İPÇİOĞLU - N. Erbakan University, TURKEY

Prof. Dr. Fahri KARAKAYA - University of Massachusetts Dartmouth, USA
Prof. Dr. Şahin KESİCİ - N. Erbakan University, TURKEY
Prof. Dr. Arzu KİHTİR - İstanbul University, TURKEY
Prof. Dr. Ksenofon KRISAFI - Universiteti Europian i Tiranes, ALBANIA
Prof. Dr. Puiu NISTOREANU - Academia de Studii Economice din București, ROMANIA
Prof. Dr. Ewa OZIEWICZ - University of Gdańsk, POLAND
Prof. Dr. Adem ÖĞÜT - Selçuk University, TURKEY
Prof. Dr. Raif PARLAKKAYA - N. Erbakan University, TURKEY
Prof. Dr. Eleni SELLA - National and Kapodistrian University of Athens, GREECE
Prof. Dr. Muammer TUNA - Muğla S. Koçman University, TURKEY
Assoc. Prof. Dr. Qızılgül ABBASOVA - Baku State University, AZERBAIJAN
Assoc. Prof. Dr. Alessandro DANOVI - University of Bergamo, ITALY
Assoc. Prof. Dr. Tamar DOLBAIA -Tbilisi State University, GEORGIA
Assoc. Prof. Dr. Oktay EMİR - Anadolu University, TURKEY
Assoc. Prof. Dr. Ekaterina GALIMOVA - American University of Central Asis, KIRGHIZIS-
TAN
Assoc. Prof. Dr. Liljana SILJANOVSKA - South East European University, MACEDONIA
Assoc. Prof. Dr. Celina MANITA - University of Porto, PORTUGAL
Assoc. Prof. Dr. Elmira MƏMMƏDOVA-KEKEÇ - Khazar University, AZERBAIJAN
Assoc. Prof. Dr. Muhidin MULALIC - International University of Sarajevo, BOSNIA AND
HERZEGOVINA
Assoc. Prof. Dr. Indra ODIŅA - University of Latvia, LATVIA
Assoc. Prof. Dr. Murat ÖZDEMİR - Hacettepe University, TURKEY
Assoc. Prof. Dr. Gueorgui PEEV - New Bulgarian University, BULGARIA
Assoc. Prof. Dr. Ermira QOSJA - Universiteti Europian i Tiranes, ALBINIA
Assoc. Prof. Dr. Edi PUKA - Universiteti Europian i Tiranes, ALBANIA
Assoc. Prof. Dr. Lejla SMAJLOVIĆ - University of Sarajevo, BOSNIA AND HERZEGOVINA
Assoc. Prof. Dr. Ekant VEER -University of Canterbury, NEW ZEALAND
Assist. Prof. Dr. Erzsébet CSEREKLYE - Eötvös Loránd University, HUNGARY
Assist. Prof. Dr. Fatima MAHMUTĆEHAJIĆ - University of Sarajevo, BOSNIA AND HERZE-
GOVINA
Assist. Prof. Dr. Phatima MAMARDASHVILI - Tbilisi State University, GEORGIA
Dr. Olga DĘBICKA - University of Gdańsk, POLAND
Dr. Gulnara MOLDASHEVA - KIMEP University, KAZAKHSTAN
Dr. Kevin NIELD - Sheffield Hallam University, ENGLAND
 International Conference on Social Sciences
and Education Research
29-31 October 2015, Antalya-TURKEY
RIXOS DOWNTOWN ANTALYA

THE ROLE AND IMPORTANCE OF GASTRONOMY TOURISM ON DESTINA-

TION BRANDING

Gülseren ÖZALTAŞ SERÇEK

Mardin Artuklu University, MARDİN/TURKEY

Sadık SERÇEK
Dicle University, DİYARBAKIR/TURKEY

Abstract

Benefiting from a gastronomic element in the marketing of destinations is gradually in-

creasing in recent years. Taking into account local factors benefiting from the city's food
cultivated in the marketing of destinations to attract tourists to the city, to provide
branding and developing the economy of the city as a result. The gastronomic culture is
also a destination that is not the only destination dining diversity; people's lives, history
shows traditions and values. In the study, production for local products in Diyarbakır, the
owners of enterprises engaged in marketing and sales, business managers and other em-
ployees with negotiated and gastronomic culture in Diyarbakır views on the effects of
the city's marketing and branding to be taken. Prepared a questionnaire of 150, 112 were
answered. Data were analyzed using SPSS reviewed. Accordingly, businesses, and that
the hygienic quality of the services they provide; the products they produce delicious,
traditional, argue that since it's private and Diyarbakır. However whether these busi-
nesses are offered enough share of customers in Diyarbakır, local food and accommoda-
tion in Diyarbakır common sense realized that they could hardly favorable for the pro-
motion of food business outside the province of Diyarbakır.

Keywords: Gastronomy Tourism, City Branding, Marketing

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