SPONGE BOB EDITION

Design Brief: Design a sports shoe for a brand taking inspiration from a cartoon charectear.
CONSUMER PROFILE
Age: 17-20
Gender: Male
Social class: Middle class
Occupation/profession: Students, bloggers, delivery boys,rapper
Hobbies: skating, basketball, party clubs,reading, chilling with friends,vedio games.
Shopping mind set: Frequently shopping from popular brands, high on trends and
style, opts for fitted styles.
Psychographic: socially driven ie; brand conscious, interest in trying new clothing
sports oriented- interested in outdoor sports and practice it.
Loves to seek entertainment like music, dance. Social media lurker.

CHARECTER INSPIRATION
SpongeBob SquarePants features a distinctive appearance with a yellow
square-shaped sponge body, large blue eyes, a red tie, and square pants.
His high-pitched laugh and cheerful demeanor contribute to his unique
character. SpongeBob possesses faster-than-lightning reflexes, being able
to react to dangers instantly.Additionally, SpongeBob is characterized by
his undying enthusiasm and positive outlook on life.
Super Speed: As the Quickster, he can move very fast. ...

#1A4C0F #9CD48F #843D20 #FFE900

BRAND

ASICS, an acronym for the Latin expression "Anima Sana In Corpore Sano,"
translates to "Healthy Soul In A Healthy Body." It's a Japanese athletic
equipment company known for its sports footwear, apparel, and
accessories. ASICS emphasizes performance and comfort, catering to
various sports such as running, tennis, and volleyball. The brand is
recognized for its innovative technologies, like GEL cushioning, designed to
enhance athletic performance and reduce the risk of injury.

EXPLORATIONS
Chosen last
DESIGN DEVELOPMENTS
FINAL SKETCH

FINAL PRODUCT