Liberia is ripe for business

2023
PROPOSAL FOR
WASTE MANAGEMENT
& JANITORIAL SERVICE
The urgency of a strategic and targeted support for the right and
efficient kinds of waste management investment stems from
concerns as our healthcare service delivery system continues to face
various systemic challenges that affect efficient healthcare delivery
and the provision of basic water, sanitation, and hygiene (WASH)
services. Liberia faces significant risks due to the high increase of
solid waste, including threats to public health, environmental
degradation, and social-economic challenges. Addressing these risks
requires a multi-faceted approach that encompasses infrastructure
development, community engagement, policy implementation, and
sustainable practices to ensure effective solid waste management.

At BUILD GREEN, we are committed to becoming the ideal

partner for our environment. We understand the importance of
sustainability and the impact that our actions can have on the planet.
As such, we have implemented a range of practices and technologies
to minimize the increase waste in Liberia and promote eco-friendly
living.

This proposal is a true and accurate description of the Sanitation

industry of Liberia and provide a firsthand information as far as
could be ascertained at time of proposal.

Prepared Summited without prejudice

CONFIDENTIAL DOCUMENT
TABLE OF CONTENT
INDUSTRY OVERVIEW

The Sanitation industry, just like most businesses in Liberia, depends on strong
consumer spending to spur the demand for industry products. Going forward, as
the economy of Liberia continues to recover and consumers are expected to
loosen their discretionary budgets, the industry is experiencing a massive
growth.

Waste Management and Janitorial Services are critical components of public

health and environmental sustainability in Liberia. The emphasis on sanitation
within the Boakai UP regime has created a conducive environment for
investment in the sanitation industry. The government’s focus on improving
infrastructure and implementing sustainable solutions has not only enhanced
public health but also presented opportunities for private sector investment.
Investors are likely to find favorable conditions, including supportive policies,
potential partnerships with government agencies, and a growing market for
sanitation-related products and services.

The industry is responsible for empowering several skills and unskilled

laborers. It is important to state that the country currently have few major Solid
Waste Management Company such as, Monrovia City Corporation (MCC),
Zoomlion Liberia, and Liberia Waste Management Corporation (LWMC).
MCC is the local government authority responsible for managing the city’s
affairs, it also plays a role in waste management initiatives. It’s worth noting
that no company has a lion share of the available market. New entrant into the
industry can favorably compete for the available market.

Over and above, the Waste Management & Janitorial Services industry is a
profitable industry and it is open for any aspiring entrepreneur to come in and
establish his or her business; you can choose to start on a small scale in a street
corner or you can choose to start on a large scale with several outlets in key
cities through Liberia.
EXECUTIVE SUMMARY

 Rationale and Scope

Liberia offers a market-driven, investor- friendly environment that is steadily
improving, thereby making it easy to grow and develop your business. Liberia is
strategically located along the coast of West Africa and its capital Monrovia
serves as both the political and economic hub of the Country. Its strategic
coastal location and historical significance make it a vital center for trade,
culture, and governance within the country thereby granting investors access to
the largest and fastest-growing markets in the world. The country has an
improved business climate with procedures to open a business cut to 48 hours
putting the country at 18 places in Africa of the World Bank’s Doing Business
report.

Based upon the above, we have been able to conduct an a comprehensive

inspection on a Waste Storage facility in Liberia that is big enough to fit into the
design of the kind of standard rice business that we intend launching and the
facility is located around the Stockton Creek Storage Facility, Japan Freeway
which is 3.4 miles or 16 minutes’ or Wein Town, Paynesville 14.2 mile or
56min drive away from the City Center.

We are aware that there are limited chains of Solid Waste Storage Facility in or
around Monrovia, which is why we spent time and resources to conduct a
thorough feasibility studies and market survey so as to be well positioned to
favorably compete with all our competitors. We intent to have an online –
service option for our customers and to also establish a well secured payment of
options which most institutions’ lack.

We will ensure that all our customers are given first class treatment whenever
they hire our service. We will build a CRM software that will enable us manage
a one on one relationship with our customers no matter how large the numbers
of our customers’ base may grow to.

We will ensure that we hold ourselves accountable to the highest standards by

meeting our customers’ needs precisely and completely whenever they
patronize our services.
OUR PRODUCTS AND SERVICES
Our products and Services will serve a wide range of clients and of course to
make profits, which is why we will ensure we go all the way to make available
a products and services that our client can trust.

We will provide reliable and efficient waste collection and disposal services to
households, businesses, and institutions in Monrovia. This will include regular
pickups and proper disposal of waste at designated landfill sites. We seek to
ensure environmental sustainability, public health, and safety. Some of our
services and products typically offered are:

Waste Collection and Disposal Services:

 Collection of solid waste from residential, commercial, industrial, and

institutional facilities.
 Transportation of collected waste to appropriate disposal sites such as
landfills or recycling centers.
 Specialized services for hazardous waste disposal in compliance with
environmental regulations.

Recycling Programs:

 Implementation of comprehensive recycling programs to promote

sustainable waste management practices.
 Sorting, processing, and recycling of materials such as paper, plastics,
glass, and metals to minimize environmental impact.

Janitorial Cleaning Services:

 Routine cleaning and maintenance of various facilities including offices,

schools, hospitals, and public spaces.
 Floor care services including vacuuming, mopping, and polishing to
ensure cleanliness and hygiene.
 Restroom sanitation and disinfection to maintain a healthy environment.

Waste Management Consulting:

 Provision of expert advice on waste reduction strategies, recycling

initiatives, and sustainable waste management practices.
 Development of customized waste management plans tailored to the
specific needs of clients.
Supply of Cleaning Equipment and Supplies:

 Sale or rental of cleaning equipment such as vacuum cleaners, floor

scrubbers, and pressure washers.
 Distribution of cleaning supplies including detergents, disinfectants, trash
bags, and recycling bins.

Specialized Cleaning Services:

 Deep cleaning services for carpets, upholstery, and other surfaces.

 Post-construction cleanup for newly constructed or renovated buildings.

Green Cleaning Initiatives:

 Implementation of eco-friendly cleaning practices using environmentally

safe products and methods.
 Promotion of green cleaning certifications to demonstrate commitment to
sustainability.

Compliance with Health and Safety Standards:

 Adherence to regulatory requirements related to waste management,

sanitation, and occupational health.

Our services aim to provide comprehensive solutions for waste handling,

recycling, and maintaining clean environments across diverse sectors. By
offering a range of these services and products, we will be a significant
contributor to the environmental protection and public well-being.

OUR MISSION AND VISION STATEMENT

Mission: Our mission is to provide high-quality, reliable, and cost-

effective waste management and Janitorial services to our clients, while
maintaining the highest standards of safety, sustainability, and customer
satisfaction. We strive to protect the environment, promote public health, and
contribute to the social and economic development of Liberia.
Vision: To be the leading provider of sustainable waste management and
janitorial services in Liberia, committed to protecting the environment and
promoting public health through responsible waste disposal and cleanliness.
OUR BUSINESS STRUCTURE

We don’t intend to start a business like the usual mom and pop business around
the street corner in Liberia; our intention of starting a Sanitation business is to
build a standard and one stop Waste Management and cleaning service in
Liberia.

We will ensure that we hire people that are qualified, honest, customer centric
and are ready to work to help us build a prosperous business that will benefit all
the stake holders (the owners, workforce, and customers). As a matter of fact,
profit-sharing arrangement will be made available to all our senior management
staff and it will be based on their performance for a period.

We understand that to build a successful Waste Management and Janitorial

Services Company in Liberia, there is several key positions that will need to
hire for. These positions are crucial to the smooth operation of the business and
will help us achieve our goals of providing high-quality services to our clients.
In view of that, we have decided to hire qualified and competent hands to
occupy the following positions;

 Chief Executive Officer (Owner)

 Senior Managing Partner
 Operations Manager
 Maintenance Supervisor
 Customer Service Representative
 Safety Officer
 Accountant
 Administrative Assistant
 Janitorial Staff
 Waste Collection Driver
 Recycling Technician
SWOT ANALYSIS
Our intention to start just one outlet in Liberia is to test run the business for a
period of Two to Five years to know if we will invest more money, expand the
business and then open other brand branches across all major towns and key
cities in Liberia.
We are quite aware that there are several Waste Management & Janitorial
Services Companies all over Monrovia and even in the same location where we
intend locating ours, which is why we are following the due process of
establishing a business.
We know that if a proper SWOT analysis is conducted for our business, we will
be able to position our business to maximize our strength, leverage on the
opportunities that will be available to us, mitigate our risks and be welled
equipped to confront our threats.
We hired the services of an expert HR and Business Analyst with bias in the
Sanitation & Environmental Industries to help us conduct a thorough SWOT
analysis and to help us create a Business model that will help us achieve our
business goals and objectives. This is the summary of the SWOT analysis that
was conducted.

 Strength:

Firstly, there is a growing demand for waste management services due to

increasing environmental concerns and regulations. We can capitalize on this
trend by offering eco-friendly waste disposal solutions, which can be a
significant competitive advantage. Additionally, the Janitorial Service segment
benefits from the increasing outsourcing trend among businesses, as they seek
to focus on their core operations and leave non-core activities such as cleaning
to specialized service providers, so also our management team members are
people who have what it takes to grow a business from start – up to profitability
with a record time.

 Weakness:

Among other things, our weakness could be the limited resources available for
startup (Initial Capital). One of the weaknesses of the industry is its
susceptibility to economic downturns. During periods of economic recession,
businesses may cut costs by reducing or eliminating janitorial services,
impacting the company’s revenue. Moreover, the industry is highly competitive,
with low barriers to entry. This can lead to price wars and margin erosion if the
company does not differentiate itself effectively.
  Opportunities:

With the increasing emphasis on sustainability and environmental

responsibility, there is a growing demand for innovative waste management
solutions such as recycling programs and sustainable waste disposal methods.
We can also explore diversification into related services such as facility
maintenance or green cleaning solutions to expand its market reach.
We have been able to conduct thorough feasibility studies and market survey
and we know what our potential customers will be looking for when they visit
all the long term Waste Storage Facilities in Liberia; we are well positioned to
take on the opportunities that will come our way.

 Threat:

Just like any other business, one of the primary threats facing the sector is
regulatory changes. Evolving environmental regulations can impact operational
costs and require investments in new technologies or processes to remain
compliant. Additionally, the industry faces the threat of technological
disruption, particularly in waste management where advancements in recycling
technologies or waste-to-energy processes could alter traditional business
models.
MARKET ANALYSIS

 Market Overview

Monrovia, like many developing cities, grapples with waste management issues
stemming from inadequate infrastructure, limited resources, and a growing
population. The demand for Waste Management and Janitorial Services is
driven by the need to address these challenges effectively. The market
encompasses a wide range of services including waste collection, recycling,
disposal, and Janitorial Services for residential, commercial, and industrial
clients.

 Regulatory Environment

The Liberian government has recognized the importance of proper waste

management practices and has implemented policies aimed at improving the
sector. The Environmental Protection Agency (EPA) of Liberia & City
Ordinance Law plays a key role in regulating Waste Management activities to
ensure compliance with environmental standards. Companies operating in this
sector must adhere to these regulations to obtain necessary permits and licenses.

 Market Trends

In recent years, there has been a growing emphasis on sustainable waste

management practices in Monrovia, Paynesville & it’s environ. This trend is
driven by increasing awareness of environmental issues and the need for eco-
friendly solutions. Additionally, there is a rising demand for professional
Janitorial services in commercial and industrial establishments as they prioritize
cleanliness and hygiene.

 Competitive Landscape

The Waste Management and Janitorial Services market in Monrovia is

characterized by both local and international players. Local companies often
have a better understanding of the local context and may have established
relationships with municipal authorities. On the other hand, international
companies may bring advanced technologies and best practices to the market.
  Challenges and Opportunities

One of the primary challenges in this market is the lack of adequate

infrastructure for waste collection and disposal. However, this also presents an
opportunity for us to invest in modernizing the infrastructure and introducing
innovative solutions. Moreover, there is potential for expansion into related
areas such as recycling and sustainable waste management practices.

 Our Target Market

Possibly it will be safe to submit that the Sanitation industry has the widest
range of customers in Liberia with the country growing population in the urban
settlements; Waste management and janitorial services are essential for
maintaining a clean and healthy environment in any city, including Monrovia,
Liberia. Understanding the target market for such services is one of the many
reasons we are assure of a rapid success in the industry.
In view of that, we have positioned our facilities and equipment’s to service the
residence of Monrovia and its surrounding. We have conducted our market
research and feasibility studies and we have ideas of what our target market
would be expecting from us. We will target the following groups of people and
corporate organizations;

 Residential Areas
 Commercial establishments,
 Industrial sectors,
 Government Ministries & Agencies
 NGOs

 Sales Forecast
In the Waste Management & Janitorial Services industry, having well-equipped
facilities, trained staff, and a central location can be the key to achieving success
and generating significant profits. A well-stocked facility with the latest
equipment and technologies can help to streamline operations, improve
efficiency, and provide high-quality services to clients. Additionally, a team of
well-trained staff can help to ensure that services are delivered effectively and
efficiently, while a central location can make it easier to reach clients and
provide timely services.
We have been able to critically examine the industry and we have analyzed our
chances in the industry and we have been able to come up with the following
sales forecast. The sales projections are based on information gathered on the
field and some assumptions from experts that are peculiar to startups in Liberia.
Below is our revenue projection which is based on the location of our business
and other factors as it relates to rice business start – ups in Liberia;

 First Fiscal Year

 Second Fiscal Year
 Third Fiscal Year
 Fourth Fiscal Year
 Fifth Fiscal Year

N.B: This projection is done based on what is obtainable in the industry and
with the assumption that there won’t be any major economic meltdown. Please
note that the above projection might be lower and at the same time it might be
higher.