UNIVERSITY OF CEBU LAPU-LAPU AND MANDAUE

SENIOR HIGH SCHOOL DEPARTMENT

2nd Semester, SY: 2022 – 2023
3rd Quarter Period

Academic Reading and Writing

Performance Task 4

Name: ________________________ Year and Section: _____________

________________________

Target Competencies: 1. explain critical reading as looking for ways of thinking

(EN11/12RWS-IIIij-5)
2. explain critical reading as reasoning (EN11/12RWS-IVac-8)
3. identifies claims explicitly or implicitly made in a written text
Claim of Fact (EN11/12RWS-IIIij-6.1)
Claim of Value (EN11/12RWS-IIIij-6.2)
Claim of Policy (EN11/12RWS-IIIij-6.3)

Directions: Look for five (5) different local advertisements (product, showbiz, political, religious
or any situation) with argument that contain logical fallacies. Analyze these carefully by identifying
the fallacious statements and the type of fallacy. If there are multiple fallacies in one
advertisement choose the most glaring. In presenting your analysis, use signal words to organize
the development of your idea. See example below

Note: Use this template for your final output. DO NOT ALTER ANYTHING.

DO NOT COPY YOUR INPUTS FROM GOOGLE. THINK CRITICALLY.

Product/ Brand Fallacious Types of Analysis

Statement Claims, Mode
of Persuasion,
and Logical
Fallacy
Involved
Example 1: Because of the
“Colgate: The Type of Claim: following, the
number one brand Claim of Fact premise of this
recommended by assertion is false.
dentists” Mode of First off, the
Persuasion: source of authority
Ethos that is cited is too
(Credibility) vague, and it is
not clear from the
argument
Fallacy: whatever level of
Anonymous credibility is being
Authority discussed.
Second, by stating
that Colgate is the
"#1 Brand
Suggested by
Dentist," the

jde2023
 audience may be
misled by the
claim's anonymity
and begin to
wonder: "Who are
those dentists? "
and "Is it truly true
that Colgate is the
top brand being
recommended?
Finally, "Is there a
reliable source to
back such? If so,
then who?
(Estenzo, 2022)
Example 2: Vice Mayor Rama
“Cancelling the Type of Claim: made a false claim
Sinulog is like Claim of Value in this public
cancelling a discussion. In that
culture. It’s like instance, the
cancelling history” Mode of Sinulog festival
Persuasion: was temporarily
Logos canceled last year
(Logic) because of the
pandemic, but this
does not mean
Fallacy: that we are
Slippery Slope canceling our
culture and
ultimately
canceling history.
The initial claim in
the argument
cannot serve as
the foundation to
support the
subsequent claims
in the body of the
argument. This
makes the
argument's rising
consequence
unacceptable in
the stated claim
(Estenzo, 2022).

1.

jde2023
2.

3.

4.

5.

Rubrics

jde2023