Professional Documents
Culture Documents
Anatomy of A Magazine
Anatomy of A Magazine
White space
(Negative space)
Kicker
Image
Headline
Image Captions
Headline
a. Display type is created specifically to work as headline
b. A Kicker can be placed above the headline (label, short copy
Body copy
a. Readability is crucial
b. Ideal line length is between 45-80 characters (including space)
c. Sometimes first paragraph is called Lead and can include the Nut Graf,
which is like the thesis statement for the article
d. Baseline (lines across columns should be aligned)
Subhead
a. Helps to break up long blocks of text in the body copy
b. Should not be placed too close to other design elements (e.g. pull quote)
Pull quote
a. Doesn’t have to be a quote
b. Can be more effective as an entry point than the headline
Header / Footer
a. Page number (aka folio)
b. Place it on both sides or only on the right side
c. Running head/feet (indicates section)
d. Notes, references
Images
a. Captions (should always be closer to the bottom of the image)
b. All art should be credited
c. Runaround
d. Bleed 3mm recommended
e. Double truck (image across a spread)
f. Photo package (stack or cluster of photos)
Margins
a. Safe zone (everything inside margins)
b. Spine (creep = inside margin)
Columns
a. Gutter / Alley
b. Downrule
White space
a. Also known Negative space, can also include coloured background.
Drop Cap
a. First character of lead paragraph
b. Common entry point for the spread
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